Experience

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  Jostens

  Jan 1991 - Jan 2008

  Vice president of sales

  Led all sales channels with annual sales of $825 million and 1,000 sales representatives. Sales channel/representatives include Yearbook, Scholastic, College, Photography, International, Specialty Markets, Canada and Military.

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  Nahan printing

  Jan 2008 - Jan 2010

  Vice president of sales, marketing and customer service

  Led sales, marketing and customer service with annual sales of $90 million; Manage 25 sales representatives, 40 customer service managers and 4 marketing managers.Demonstrated capability to translate analysis, strategy and planning into a tactical sales plan that achieved EBITDA goals

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  Lifetouch

  Jan 2010 - Jan 2014

  Vice president of sales, north america & canada

  ➥ managed a division of 250+ staff, including 6 Regional Sales Managers, to drive sales marketing and customer service strategy for a $170 million product portfolio.➥ developed a strategy for yearbooks that resulted in a 15% growth in retention and a 35% improvement in new account acquisition.➥ I developed a centralized sales and service model that lowered field costs by 20% and improved account retention and new account productivity.➥ I led entry into the high-performing high school yearbook business that resulted in Lifetouch achieving the “Fastest Growing Yearbook Company in North America”.➥ I achieved customer satisfaction ratings of 96% in the annual season-end survey. Show less

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  Lifetouch canada inc

  Jan 2014 - Jan 2019

  General manager/national sales manager - canada

  I served as General Manager and National Sales Manager for the Canadian Division, taking ownership of P&L for a division with over $60 million in annual sales. ➥ I managed a high-performing team of specialists, including: Regional Sales Managers, Field Trainers, Field Operations Specialists, Data Privacy Officers, IT Managers, Customer Service Managers, Territory Managers, Sales Representatives, Service Agents, Customer Service Managers, and 28 indirect reports.➥ I developed a centralized and standardized customer service strategy that reduced operating costs by $1.5+ million and improved customer satisfaction metrics by 5+% over 6 months. ➥ I developed a promotional strategy that turned around under-performing product categories to achieve operating sustainability. ➥ I designed a sales representative certification process that improved productivity by 10%. ➥ I developed a diversification strategy for existing portfolio through entry into new product and market segments; resulting in a 15% increase in overall revenue.➥ I outperformed the market in sales and profitability by 10+%. ➥ I developed an ecommerce strategy that drove increased adoption of web transactions to 80%.➥ I implemented a range of social media marketing campaigns utilizing LinkedIn, Twitter and Facebook.➥ I negotiated a $10 million acquisition in 2015-2019. Show less

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  Lifetouch

  Jan 2019 - Jan 2020

  National sales manager for north america - yearbook

  Accountable for developing strategies and managing a sales team to achieve established sales goals, targets and revenue; driving account retention and growth for the yearbook segment. ➥Grew the Canadian yearbook sales from 0 to over $2 million.➥ Established a standardized communication strategy targeted at yearbook customers highlighting industry-related business improvements and progress.➥ Developed and implemented a growth strategy that promotes the strategic advantages of working with a single yearbook provider.➥ Worked with IT partners to prioritize and streamline yearbook creation tool functionality, enabling more seamless integration between manufacturing and the yearbook tool and leading to a 50% improvement in functionality over a period of 3-4 months.➥ Implemented the Sandler Sales process and provided feedback on sales enablement tools. Show less

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  Varsity brands

  Jan 2020 - now

  Director of sales for central - western us and canada
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  Business efficacy, inc.

  Jan 2021 - now

  Senior consultant

  Responsible for delivering Business Efficacy’s full array of sales management and sales consulting, coaching, and training services. Services include addressing any sales performance, adoption or transformation initiative or challenge.