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Lucy Baunay, M.Sc., PMP®

Lucy Baunay, M.Sc., PMP®

Sales Representative

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  • Timeline

  • About me

    Manager, IBM Consulting | Customer Management, Business & Product Strategy, Agile Delivery, Service Design, Innovation for Sustainability |

  • Education

    • Institut des Sciences et des Techniques Humaines (ISTH)

      2009 - 2010
      College/University Preparatory and Advanced High School/Secondary Diploma Program

    • Lycée International de Sèvres

      2007 - 2009
      Baccalauréat OIB Secondary Education and Teaching

      Cambridge Proficiency (English literature) obtained in 2009.Cambridge Advanced obtained in 2008.IGSCE obtained in 2007. Cambridge First Certificate obtained in 2006.

    • Concordia University

      2011 - 2014
      Bachelor of Arts (B.A.) - with Honours Communication and Media Studies and Political Science (double major) 3.8/4.3

      Activities and Societies: Volunteer for Amnesty International Concordia

    • HEC Montréal

      2017 - 2019
      Master of Science (MSc) - Mention d'excellence Marketing 4.15/4.3

      Invited to present thesis results at the Consumer Culture Theory in july 2019Winner of the Research Scholarship for Foreign Students (M.Sc.) - April 2018Honors 2017 (best GPA of the M.sc. specialization in Marketing)Thesis title: "I am no longer vegan": Performing disadoption on YouTubeGrade received: A+Classes taken:- Web analytics- Consumer behaviour- Online communities and participatory culture - Research methods (quantitative/qualitative)-… Show more Invited to present thesis results at the Consumer Culture Theory in july 2019Winner of the Research Scholarship for Foreign Students (M.Sc.) - April 2018Honors 2017 (best GPA of the M.sc. specialization in Marketing)Thesis title: "I am no longer vegan": Performing disadoption on YouTubeGrade received: A+Classes taken:- Web analytics- Consumer behaviour- Online communities and participatory culture - Research methods (quantitative/qualitative)- Anthropology of consumption- Product management and innovation- Demand analysis - Comparative perspectives on business (management/sociology) Show less

    • Harvard Business School

      2021 - 2021
      Sustainable Business Strategy Certificate Business

      Sustainable Business Strategy provides participants with the knowledge and tools to become purpose-driven business leaders. This course explores the different business models that companies can use to drive change and explains why purpose-driven businesses are particularly well-positioned to tackle the world’s biggest problems.

  • Experience

    • Hermès

      Nov 2010 - Dec 2010
      Sales Representative

      • Applied rituals of sales in 5 departments (A,S,U,F,P). • Managed team relations, took leadership initiatives• Managed the pressure and fast pace of life store, specifically during the Christmas period • Received trainings on the history of the company and its products

    • Girls Action Foundation

      Sept 2011 - Dec 2011
      Research Assistant

      • Wrote a review for the internal use of the NGO in a team, listing the protective and risk factors for young girls in Canada.

    • Hermès

      Apr 2012 - Mar 2014
      Sales Representative (part-time)

      • Achieved monthly sales goals, Applied rituals of sales in all departments. • Participated to the organization of the store, Took leadership initiatives• Managed re-stocking, Anticipated stock purchases• Followed-up with clients, Managed and updated a detailed Customer Book• Participated to visual merchandizing initiatives• Developed knowledge of Hermès and luxury industry • Received trainings of Hermès Parfum and La Montre Hermès

    • GoodnessTV

      Oct 2014 - Sept 2015
      Communications & Social Impact Intern

    • Youville.

      Sept 2015 - Feb 2017
      Strategist & Content Manager

      - Define, manage and oversee all web campaigns (SEO/SEM, Amazon, social media, e-mail) and marketing databases to drive brand growth through customer acquisition. Results: $0 to $1M+ B2C e-commerce revenue in 1 year - Define, manage and oversee eCRM activity (strategic and technical) to drive B2C and B2B client acquisition, while increasing engagement of actual clients. Results: 0 to 180+ monthly B2B leads in 1.5 year - Define, manage and oversee the launch of external digital sales channels (Amazon FBA, Costco, Best Buy) - Redesign and launch a new multi-country website - Manage and supervise digital marketing strategies implementation that involve consultants and agencies Show less

    • HEC Montréal

      May 2017 - Jul 2019

      • Lecturer, Marketing and Consumer Research

        Apr 2018 - Jul 2019

      • Teaching Assistant - Consumer Research / Marketing

        Apr 2017 - Apr 2018

      • Research Assistant

        May 2017 - Jul 2017

    • Burbanx

      May 2017 - Oct 2017
      Strategist

      Amplified the launch of a new French sports TV channel and web platform through a SEM campaign. Developed and executed media strategies, provided weekly performance reports, SEO content review, and trained the marketing team. Achieved CPC of 0.62€ and CTR of 2.13% for SEM; gained 3000 Facebook likes and a CPC of 0.43€ during the campaign.

    • IBM

      Sept 2019 - now

      - Build and maintain strong relationships with C-suite executives, becoming a trusted advisor and ensuring alignment with their strategic objectives- Lead cross-functional teams in the execution of innovative sustainability and technology projects for clients across industries, ensuring successful delivery and client satisfaction - Define new products and services offerings aligned to client needs and global strategy- Lead sales opportunities from inception to signing, utilizing CRM systems to manage and track interactions, contributing to a multi-million client portfolio and pipeline- Facilitate client workshops and roundtables that foster collaboration and knowledge sharing, enhancing client satisfaction and loyalty Show less

      • Manager

        Jan 2022 - now

      • Bee Green Community Leader

        Oct 2019 - Jan 2023

      • Senior Consultant in Sustainability Strategy

        Mar 2021 - Jan 2022

      • Consultant in Experience Strategy

        Sept 2019 - Mar 2021

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Lucy Baunay, M.Sc., PMP®
      Lauréate de la Bourse de recherche pour étudiants étrangers (M.Sc.) HEC Montréal Apr 2018 Bourses offertes à 4 étudiants étrangers inscrits au cheminement mémoire du programme de M. Sc. quelle que soit la spécialisation. Ces bourses contribuent à former les étudiants dans le domaine de la recherche et à reconnaître l'excellence de nos étudiants étrangers.Critères d'évaluation: - Excellence du dossier universitaire: 50%- Potentiel du candidat pour la recherche universitaire: 40%- Qualité de présentation de la demande: 5%- Enthousiasme du répondant à… Show more Bourses offertes à 4 étudiants étrangers inscrits au cheminement mémoire du programme de M. Sc. quelle que soit la spécialisation. Ces bourses contribuent à former les étudiants dans le domaine de la recherche et à reconnaître l'excellence de nos étudiants étrangers.Critères d'évaluation: - Excellence du dossier universitaire: 50%- Potentiel du candidat pour la recherche universitaire: 40%- Qualité de présentation de la demande: 5%- Enthousiasme du répondant à l'égard du candidat, exemples soutenant leurs propos, clarté de la recommandation.: 5% Show less
    • Awarded to Lucy Baunay, M.Sc., PMP®
      Tableau d'honneur de la M.sc. - Hiver 2017 Direction du programme de maîtrise des sciences en gestion - HEC Montréal 2017 Le tableau d'honneur souligne l'excellence des étudiants qui ont obtenu la meilleure moyenne de chaque spécialisation à un trimestre visé et dont la moyenne est minimalement de 3,90 sur 4,30. Critères d'admissibilité: avoir cumulé minimum 12 crédits de cours, avoir été inscrit à 9 crédits de cours au trimestre de reconnaissance et ne pas avoir dépassé son 5e trimestre d'études. Moyenne: 4,10/4,30
    • Awarded to Lucy Baunay, M.Sc., PMP®
      Outstanding Student Faculty of Arts and Science Dean's List Jun 2014 "Concordia’s Faculty of Arts and Science takes tremendous pride in recognizing students who have achieved outstanding academic success. The Dean's List is compiled every year after the last annual GPA has been calculated. The list is published on the Faculty of Arts and Science website in the following Fall term.For a student to be eligible to be on the Dean's list, they must meet the following criteria:- Be registered as a full time student in an Arts and Science degree program… Show more "Concordia’s Faculty of Arts and Science takes tremendous pride in recognizing students who have achieved outstanding academic success. The Dean's List is compiled every year after the last annual GPA has been calculated. The list is published on the Faculty of Arts and Science website in the following Fall term.For a student to be eligible to be on the Dean's list, they must meet the following criteria:- Be registered as a full time student in an Arts and Science degree program in both the fall and winter terms within the academic year.- Have a last annual GPA of 3.75 or above."Source: http://bit.ly/1oCHehP Show less

  • Volunteer Experience

    • Famille d'accueil et donatrice

      Issued by Montreal SPCA on Oct 2016
      Montreal SPCAAssociated with Lucy Baunay, M.Sc., PMP®

    • Membre

      Issued by United4Earth - Lobby Citoyen on Sept 2018
      United4Earth - Lobby CitoyenAssociated with Lucy Baunay, M.Sc., PMP®

    • Bénévole

      Issued by Paws 4 A Cause Inc on Jan 2012
      Paws 4 A Cause IncAssociated with Lucy Baunay, M.Sc., PMP®

    • Bénévole

      Issued by Greenpeace on Sept 2018
      GreenpeaceAssociated with Lucy Baunay, M.Sc., PMP®