Matthew Davies

Experience

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  Carat

  Feb 2012 - Sept 2012

  Comms Planning Assistant

  Planning Graduate on Arla Foods and Monarch.

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  Initiative

  Oct 2012 - Sept 2013

  Media Planning Executive

  Media Planner across the Tesco accounts-Support Account Directors to plan and deliver innovative cross media solutions that suit the business challenges of Tesco Food, General Merchandise, Bank and Online.-Utilisation of relevant research tools for tackling briefs when assembling media proposals and audience segmentations to ensure appropriate insights and strategies are being considered.-Daily liaison with media buying teams and outdoor agency to activate briefs and implement strategy across different communications.-Collation and distribution of retailer competitive analysis to clients. Show less

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  MTV UK, Northern & Eastern Europe

  Feb 2015 - May 2019

  Media Planner

  -Implementation of on-air marketing campaigns in order to support MTV programming launches, with intention of driving channel performance and ratings.-Providing stakeholders with performance metrics and expected promotional campaign results.-Optimising TV schedules to ensure MP strategy is implemented into promotional airtime.-Ongoing airtime and post-campaign analysis for tracking campaign measurement, reach and audience effectiveness.-Collaboration with sister brands (CH5, Comedy Central and BET) under the Viacom network to implement cross promotional strategy and cross channel support via promo placement, graphics and continuity.-Liaison with creative department in briefing on expected creative executions, from production up until delivery, as well as being reactive to fast changes during pre and post-production process to ensure campaigns are intact, meeting tight schedules and standards -Creation of effective and strategically sound on-air navigational plans in messaging viewers through on-air kit of parts and continuity.-Work closely with relevant stakeholders to ensure media planning strategy is in line with other business objectives. Show less

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  Boden

  Jun 2019 - Apr 2021

  Global Marketing Executive

  -Project management of UK offline customer campaigns, from briefing up until live, streamlining the creative, production and data delivery processes,-Activate segmentation strategies and tests in making effective CRM selections for DM retention campaigns.-Reporting and analysis of findings per project in providing learnings to senior management in influencing future campaigns and ensuring best recommendations are put forward.-Support senior management in mapping out promotional plan and trading calendar, whilst managing budget and owning key planning documents. Show less

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  Currys plc

  Apr 2021 - Jul 2024

  Digital Advertising Manager
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  ID Mobile

  Jul 2024 - now

  Advertising & Marketing Manager