
Timeline
About me
Social Media Specialist | Creative Agency
Education

Cempaka international school
2014 - 2017Igcse, science stream• 10 subjects for IGCSE (2017)• Save Our Rainforest Race (2014 & 2017) • Voluntary work at refugee camps & taught English (2016)• Chosen to present a TED talk (2016) • Bronze Expedition (2015 & 2016)• Wedding Singer Musical (2014)

Cats education
2017 - 2018Foundation degree business, physics and mathematicsActivities and Societies: Model United Nations (MUN)

University of essex
2018 - 2021Bachelor of science international business & entrepreneurship 2:1Dissertation - Influencer's advertisements affecting buying behaviour of young adults (UK)Case Study: YouTube Glo-Bus Business Simulation - Competitive Business Strategy • Running a digital camera company in a head-to-head competition against companies run by other class members - Rank Top 5 (Distinction)
Experience

Putryana skincare & cosmetics
Sept 2019 - Oct 2019Sales associate• Ensure customer satisfaction by providing excellent customer service & resolve issues professionally • Documenting sales by creating & updating customer profile records • Assist with inventory, including stocking merchandise • Promote on social media for brand awareness & marketing• Serve customers by helping to select & suggest suitable products

Ready player
Feb 2021 - Sept 2021Ecommerce business ownerDuring my 3rd year of university, I took the initiative to enrol in 2 e-commerce courses as I was eager to learn and increase my capabilities. This has given me valuable knowledge and the fundamental skills for marketing and running an online business. • Coaching calls with industry professionals for web design, copywriting & landing page evaluation • Create eye-catching and intriguing writing for product descriptions • Conducting market research, competitive research and analysis• Produce business plans to reach new customers and risk management effectively• Creating memorable logo and domain name to best suit products and niche• Learn SEO to structure site, and improve web traffic on search engines• Utilize FB Ads Manager to drive traffic/sales using effective video ads and ad copy• Studied product research system, algorithmic targeting and email marketing • Evaluating FB metrics & data analysis to constantly improve strategiesI have gained skills such as website and logo design, copywriting, sourcing suppliers, market research, competitive analysis, budgeting, and creating ad campaigns using Facebook Ads Manager to increase traffic and sales. Utilizing data analysis from the Facebook ads, allowed me to identify potential problems and plan ahead for future strategies. Show less

Nr design group
Oct 2021 - Apr 2022Marketing intern• Initiate & manage FB page (content & marketing) to increase engagement and gain new clients• Assist admin & account executives in daily transactions, documented on Excel in a systematic manner• Attend project sites with the technical team of Architects & Engineers to brainstorm & resolve problems• Creating PowerPoint presentations & proposals for clients to increase the budget for design services • Building networks amongst colleagues & clients to create long-term relationships• Participate, manage and organise office management meetings of 15 members• Cold calls to create meetings and promote Aviche Malaysia products to other businesses, B2B• Held a product presentation for potential clients for Aviche Malaysia• Designed a website for Aviche Malaysia for the company - includes copywriting, photo editing, Facebook ads, Facebook page Show less

Yanier beauty bar
Feb 2022 - May 2022Instagram content marketer• Responsible for creating and uploading content on Instagram • Gain attraction and potential clients • Build brand awareness and grow audience • Edit videos & photos for the brand's aesthetic • Compose copywriting for marketing purposes

Tranzakt global sdn bhd
Apr 2022 - Aug 2023Digital marketing executiveManaging digital marketing activities for 2 companies (Triconville & Dezign District) for both branches in Johor and KL, while also working on a start-up side project (ArchiDistrict)• Social media management across platforms• Asana utilization for strategy development and tracking• Crafting engaging visuals and copy for increased web traffic and sales• Website copywriting to drive purchases• Creating designs on Canva for content creation• Building brand awareness for consumer attraction• Email marketing campaign monitoring• Blog post production for improved search engine ranking• Google, Facebook, and Instagram Ads campaign creation• SEO optimization for enhanced website ranking• Film assistance and script creation for brand videos• Collaborative product naming for furniture collections Show less

Gambarr dotcom
Aug 2023 - Dec 2024Social media marketing specialist• Collaborate closely with the CEO to fulfill client requirements for social media initiatives • Develop compelling social media contents• Implement social media marketing strategies• Monitor and create reports on social media performance• Formulate content & campaign proposals for clients• Execute influencer marketing initiatives with over 80 KOLs & influencers for potential collaborations• Oversee & manage multiple social media platforms for various clients• Coordinate with the video production team to create detailed storyboards for content• Responsively engage with & address messages across various social media platforms• Curate blog post articles, delivering engaging and informative content• Create competitive report for clients• Email Marketing initiatives and ad creatives• Act as the talent for the video project• Plan & execute an Influencer event for soft launch/grand launch of client's business Show less

Battle mind creative sdn. bhd.
Feb 2025 - nowMarketing executive
Licenses & Certifications
- View certificate

Imperial college london - creative thinking: techniques and tools for success
CourseraMay 2024 - View certificate

Google - digital marketing & e-commerce
CourseraAug 2023 - View certificate

Meta - social media marketing
CourseraNov 2023 - View certificate

University of california, davis - the strategy of content marketing
CourseraJan 2024
Languages
- maMalay
- enEnglish
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