
Timeline
About me
Owner & General Manager at Casona Flores Del Campo
Education

Esan graduate school of business
2022 - 2022Graduate diploma real estate development and management.webp)
Griffith college (aus)
2015 - 2016Diploma in commerce business/commerce, general
Griffith university
2016 - 2018Bachelor of business (bbus) double major: management and finance
Experience

Datatek s.a.c - computer store
Jul 2013 - Jun 2014Assistant sales• Promote sales by assisting customers and offering suggestions.• Stock shelves, counters, and tables with merchandise.• Provide prompt and courteous service to all customers• Responsible for ensuring store appearance is clean and presentable at all times.• Handling cash and card payments.

Casona flores del campo
Jul 2017 - Jan 2018Property controller• Managed all aspects of commercial properties including; rent collection, operating expense control, staff performance, property maintenance, vacant spaces advertisement and tenant´s leases renewal. • Improved efficiency in rental control and business processes, through the implementation of a rental property management software, and new policies in leases such as, late fees and eviction procedures. • Executed plan to meet new government´s security and safety policies, to renew operating license. Show less

Queensland airports limited
Feb 2018 - Jul 2018Finance intern• Implemented a price volume and mix analysis for the aeronautical revenues of the company using spreadsheets.• Analyzed the impact of change in passenger volume, price difference between airlines´ fees, sales mix and identified main drivers of revenue change between financial years, budgets and forecasts.• Presented findings and recommendations to senior managers and finance team which, were used for airlines´ negotiation process and the financial year 2019 budget.• Assisted finance team clearing purchase orders in the enterprise software (Technology One). Show less

Griffith university
Feb 2018 - Jun 2018Student investment fund analystThe Griffith Student Managed Investment Fund (SMIF) is the largest student managed fund in QLD, giving students access to $250,000 of real money to invest in socially responsible ASX listed companies. All profits will be reinvested into student scholarships.• Initiated a comprehensive research report on Sydney Airport (SYD:ASX).• Conducted in-depth fundamental research on trends in the aeronautical industry and evaluated SYD using discounted cash flow (DCF) and comparable company analysis (CCA).• Followed completion of my research report, I presented my investment recommendation in front of Griffith's Student Managed Fund Investment Committee, defending my recommendation based on my financial valuation, and ESG analyses. Show less

Casona flores del campo
Sept 2018 - Jan 2019ManagerCasona Flores Del Campo is an historic urban colonial property built in the XVI century. Currently, it has a commercial use hosting 70 stores dedicated to commercialise and promote Peruvian culture. In 2000, it was declared cultural patrimony of the world by UNESCO along with the historic centre of Arequipa.• Develop and analyse new projects to use the maximum capacity of the shopping centre in collaboration with the Peruvian Ministry of Culture.• Carry out new information systems to help the automation and control of the business.• Implement a people counting machine in order to measure and evaluate new strategies for traffic growth in the following years.• Enable new sources of revenue such as, billboard advertising for businesses in the shopping centre. Show less

Digivizer
Feb 2019 - May 2021• Digital Marketing Optimizing Paid Media Campaigns across Social and Search with emphasis on Facebook Ads. • Using data to build, implement and optimise strategies that support or exceed client objectives from different data sources including Google Analytics, Facebook Ads and Google Ads.• Build and structure email marketing campaigns to drive sales and convert leads in the nurture journey.• Use multi-variate testing across copy, creative image, call to action, lead forms and lead journey strategies• Provide analytics reporting for strategy and supporting requirements for campaign performance to ensure KPI’s are being met by clients.• Consulting with clients to form digital strategies to change business model and enable growth. Show less
Digital Performance Lead
Nov 2020 - May 2021Digital Marketing Business Analyst
May 2019 - Nov 2020Business Operations Associate
Feb 2019 - May 2019

Hello social
May 2021 - Nov 2021Performance media executive
Casona flores del campo
Dec 2021 - nowOwner & general manager
Licenses & Certifications
- View certificate

Google ads search certification
Google adsDec 2019 - View certificate

Shopping ads certification
GoogleNov 2020 - View certificate

Google analytics individual qualification (iq)
GoogleJul 2019 - View certificate

Fideicomisos para el financiamiento de proyectos inmobiliarios
Esan graduate school of businessApr 2022 - View certificate

Advanced google analytics
GoogleJun 2019 - View certificate

Google ads display certification
GoogleDec 2020 - View certificate

Competitor analysis with semrush
SemrushJun 2020
Languages
- enEnglish
- spSpanish
- geGerman
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