Caroline Wong

Experience

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  Resorts World Sentosa

  Mar 2016 - Aug 2016

  Channel Marketing Intern

  Campaign Management: Worked closely with sales and design team on marketing campaign to deliver creative assets for local and overseas market (Philippines, Australia), generating awareness and drive sales. Managing media shoots with local and overseas KOLs aimed at strengthening the brand’s presence in the region.

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  EventNook

  May 2018 - Aug 2018

  Marketing Intern

  Social Media Management: Managed EventNook’s social media accounts (Facebook, Twitter) aiming to revive engagement with potential clients. Pioneered EventNook’s Instagram page, increasing brand awareness and outreach. Copywriting: Wrote articles on topics relating to event industry to strengthen brand's presence and publish them through various digital platforms (company's blog, social media accounts). Event Management: Provided on-site event support, building good relationship and delighting clients. Show less

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  NTUC Club

  May 2021 - Mar 2022

  Public Relations Executive

  Media Relations Management: Coordinate media filming request and host media visits with key assets of organisation. Produce strategic content and tactical messaging for corporate and media collaterals.Social Media Management: Conceptualise and execute editorial content for organisation’s LinkedIn page.

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  Amber Creative Singapore

  Mar 2022 - Jun 2023

  Digital Marketing & Business Development Executive

  Campaign Planning: Understanding client’s marketing objectives, engage in in-depth keyword and targeting research, budget planning and writing ad copies. Liaising with internal and external design and development team to deliver required creative assets and websites.Managing Paid Ads Campaign: Experience in planning, managing and optimising paid ads across social media platforms – Facebook, Instagram, Google, TikTok and LinkedIn for clients in education, beauty and health industries. Website Management and Landing Page Creation: Churn out effective landing page and website copies, familiar with management of Wordpress site.Reporting and Analysis: Produce campaign reports using tools such as Google Analytics and Hotjar, generating key insights, to aid clients in making more effective business decisions.Business Development: Qualifying and nurturing leads through gathering of requirements and provide recommendations in proposal to solve existing issues. Show less

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  Singapore Marriott Tang Plaza Hotel

  Jun 2023 - now

  Marketing and Communications Executive

  Campaign Management: Provide support to F&B promotions by producing required marketing collaterals (menu, tentcard, media release, web content, etc) and organising media tasting.Social Media Management: Conceptualise and create social media content including partaking inphotoshoots and video creation. Organise and coordinate giveaway contests.Email Marketing: Consolidate promotions and sends out monthly eDM to existing consumer database.Reports: Handles monthly PR report and digital report consisting of ads performance and insights. Show less