Tega Offo

Experience

• 

  Dragnet Solutions Limited

  Jul 2016 - May 2017

  Digital Marketing and Communications Officer
• 

  ULTIMUS Holdings

  Jul 2018 - Nov 2018

  Digital Marketing Specialist
• 

  Wild Fusion Limited

  Nov 2018 - Mar 2019

  Client Service and Social Media Manager

  Pure Bliss and Freshyo ( Olam Group) • Conceptualised and executed a captivating Valentine's Day campaign, resulting in over 20,000 entries across Lagos.• Executed it's Light Up Your Christmas” Christmas campaign which got over 5,000 entries• Leveraged online listening and reputation management to craft content that resonated with audiences, fostering brand loyalty and engagement.• Crafted data-driven social media strategies to elevate brand awareness, engagement, and community growth and optimized web content, igniting audience growth and brand loyaltyOANDO Plc• Developed compelling content plan for Oando's "Balance for Better" campaign, that drove engagement by over 50% on the twitter pageLafarge Africa Plc• Collaborated with teams to develop a data-driven digital strategy to transform the brand's perception and generate tangible leads through innovative engagement.Knorr, Royce and Kitamu (Tasty Tom) Seasoning• Crafted and executed a data-driven content strategy for social media, driving engagement through personalized messaging based on customer insights.• Collaborated with the team in developing Kitamu's (Tasty Tom) 2019 content plan. Show less

• 

  Branch International

  Apr 2019 - Jul 2019

  Digital Consultant

  Leveraged brand's digital insights: Utilized deep understanding of target audience and brand positioning.Developed a winning content strategy: Created a tailored plan to engage and resonate with the audience.Drove targeted engagement: Successfully reached and connected with the intended audience.Achieved key campaign objectives: Exceeded expectations by 48%.

• 

  Door Twenty Eight

  Aug 2019 - Jul 2020

  Digital Marketing Strategist

  Devised and evaluated methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires, and arranged to obtain existing data.Developed and implemented procedures for identifying advertising needs.Supported the sales team in achieving a 6% increase in monthly revenue by providing efficient follow-up and direct channel sales support.Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Gathered data on competitors and analyzed prices, sales, and method of marketing and distribution. Conducted research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. Produced performance reports that tracked KPIs such as website visits, traffic patterns, and social media engagement rates in order to measure campaign success. Measured effectiveness of marketing, advertising, and communications programs and strategies. Show less

• 

  Polo Luxury

  Aug 2020 - now

  Spearheaded marketing initiatives to increase customer acquisition and retention. Implemented high-performing client acquisition, retention and reactivation campaigns integral to each client's business goals.Optimized marketing processes and operations to reduce costs and enhance profits.Analyzed third-party data and investigated new growth opportunities by regularly reviewing and interpreting collected data.Introduced enhancements to established products to increase sales.Consulted with product development personnel on product specifications.Evaluated marketing strategies based on knowledge of establishment objectives, market characteristics, and cost factors.Coordinated or participated in promotional activities or trade shows to market products or services. Utilized multiple business development tactics to develop new prospects.Led marketing and lead generation efforts to help Position Company in market. Established and maintained relationships with key media outlets to increase brand visibility Show less

  • Brand and Marketing Executive (Swarovski, Montblanc, Rolex, Cartier, Polo Luxury & Avenue)

    Dec 2020 - now

  • Digital Marketing Assistant

    Aug 2020 - Nov 2020