Syed Bilal Tariq

Experience

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  Saudi Power Technologies

  Feb 2004 - Jul 2004

  Project Manager

  Negotiated 5 projects driving 33% growth in overall sales and 12% increase inprofits.Streamlining operations by creating customer reports, market survey and product presentations. Doubled number of active customers in 3 months.

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  Jarir Bookstore

  Aug 2004 - Aug 2008

  Product Manager, Computer Supplies

  Led 260% growth of computer supplies business over 4 years by expanding IT portfolio with 15+ brands and targeted product listings.Increased profitability by 16% through data driven inventory management, strategic negotiations and agreeing progressive rebate structures with top 15 brands.Led Jarir's IT market leadership in cutting-edge offerings by pioneering launch ofnew products like Bluetooth dongles and 3G cards with targeted go-to-marketstrategies.Spearheaded the launch of Jarir's own IT brand "ROCO", strengthening overallmarket position and increasing country category share to 50% in 3 years.Captured first-mover advantage and market leadership by introducing cutting-edge products thru market research and global tradeshow partnerships. Show less

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  Microsoft

  Aug 2008 - Sept 2023

  Developed Partner and Channel Sales strategy across Middle East and Africa. Managed Partners, Channels, Resources, Programs & Investments. Exceeded sales targets every year and expanded business into new geographies.Led a team of 19 Distribution and Channel Executives spanning 12 GEOs grew 12%YoY, outperforming the market by 14 points.Designed a globally adopted and recognized initiative "MEA Growth Hacking" Appand "Star Achiever Program." which led to Increasing Office Attach by 8%,Windows Attach by 11% and saved +15 hours of channel executive's time everymonth.Recognized as an expert for "Server" and "Windows” Category across MEA, ignitedpartner interest thru 15 events which accelerated adoption of Win 11 and Server2022 by 23% in a year.Developed a standardized review template to improve partner KPI tracking,introduced a channel pyramid coverage model that yielded in 11% growth thru toppartners.Built the foundation of Teams Room Business in MEA, drove collaboration across partner ecosystem and grew activation by 8X within the 1st year. Show less Led and rolled out partner digital transformation and cloud sales accelerationprogram in 5 Gulf markets, Delivered 3X growth for strategic products.Launched Modern & Premium Windows PC initiative that delivered 15% categorygrowth.Designed 'Breadth & Butter" initiative, expanding partner reach by 35% and drivingrevenue increase of $2.5 million within the first quarter through targeted marketingcampaigns and strategic partnerships.Spearheaded "Accelerate & Earn" program that led to growing premium productmix by 30% and improved distributor motivation.Optimized operations by implementing data-driven stock level optimization,introduced a channel inventory modeling program, resulting in 15% reduction inholding costs and improved inventory turnover rate by 25%.Achieved 142% annual Rev growth with top 7 UAE partners by optimizingprograms, improving relationship and sales capabilities.Coached 100+ sales executives on managing complex sales cycles within partner ecosystem and centralized sales & marketing engine. Show less Rated as a top 10% performer in less than 6 months.Led retail Account strategy across UAE and Gulf countries growing sales by 12%and improving profitability by 7% through growth in premium product mix.Expanded retail distribution network by 25% through new partnerships with leadingretailers in the region.Orchestrated impactful retail merchandising and marketing campaigns that led to+20% increase in sell-through.Led field retail team to execute targeted merchandising strategies that improved product display and grew share by 5 points. Show less Drove 2X sales growth over two quarters and doubled the sales in key categories byredefining performance indicators and aligned incentives.Expanded geographical coverage by 45% through appointment of new sub-distributors across Qassim, Tabuk and Hail.Introduced "Selling with Passion" program Trained 5 top retailer's sales staff thatimproved product awareness and customer acquisition.Initiated a strategic "7/15/25 Basic" campaign, improving retail assortments anddoubling essential product facings in key stores.Developed partner strategy workshops focused on new opportunities, resulting in a3-year growth plan targeting 100% revenue increase in Saudi Arabia. Show less Delivered 100% growth over 2 years to $25M, exceeded profitability goals acrosscategories.Gained 15% market share and 25% shelf share by devising impactfulmerchandising and visibility campaigns.Grew product attach rates by 20% across portfolio through tailored training for150+ distributor and retail sales staff.Delivered 12-point improvement in Customer/Partner Experience (CPE) recognized as one the best globally.Increased brand visibility and mind share by 15% through initiating creative promoter activities in 30 stores. Show less

  • Device Partner Solution Sales - Distribution & Channel Sales Lead

    Oct 2020 - Sept 2023

  • Device Partner Solution Sales, Distribution and Channel Manager

    Apr 2012 - Oct 2020

  • E&D - Retail Account Manager

    Jul 2011 - Apr 2012

  • Sales Manager- KSA

    Nov 2010 - Jul 2011

  • Product marketing Manager- KSA

    Aug 2008 - Oct 2010
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  Red Dot Distribution

  Oct 2023 - now

  General Manager