Kaitlyn McCollum

Experience

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  K Creative Art Shop

  Apr 2016 - Jul 2021

  K Creative Art Shop Artist

  o Commissioned to paint 5 murals, sold paintings nationwide to 13+ states o Entrepreneur of online art shop – design and create original hand paintings and digital pieces

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  SEGNER MINISTRIES INC

  May 2017 - Aug 2017

  Healing Faith Uganda Int

  o Assisted with social media and marketing campaigns targeting towards reaching a new donor demographico Assistant to director in managing in country operations & staff; administration and accounting o Provided malaria education/treatment as well as hung mosquito nets in the remote villages of Jinja, Uganda

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  CYPRESS UNITED METHODIST CHURCH

  Mar 2018 - Aug 2018

  Youth Intern

  o Coordinated five overnight trips throughout Texas for 40-50 middle school & high school students o Developed bible study curriculum for upcoming semesterso Established marketing and branding guidelines for program

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  Texas A&M University Department of Construction Science

  Aug 2018 - Mar 2021

  Marketing Lead – Assistant to Undergraduate Coordinator

  o Established a communications team of student workers, developed brand guidelines and provided strategic guidance to management, amplifying departmental brand, gain university leadership support, and build industry connections to assist in student and advancing the mission of cultivating students for prosperous careers and leadership roles in construction and related industries through online marketing and storytelling.o Directed social media initiatives across four platforms, showcasing student triumphs, career prospects, and industry breakthroughs, elevating awareness of the department's vibrant potential among prospective students.o Innovated the conception and execution of the initial two fully virtual Hard Hat Ceremonies, revolutionizing traditional event formats – explained in greater detail below Show less

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  GEAR UP

  May 2020 - Jul 2020

  Texas A&M University Gear Up - Creative Marketing Specialist

  o Advised professors how to make a virtual camp exciting and informative for students in 8th grade – high school o Filmed video production of across-Texas trips o Brainstormed ways to showcase students’ work, all the while navigating the laws in place regarding minorso Brainstormed ways to showcase student’s work, all the while navigating the laws in place regarding minors

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  A&M United Methodist Church

  Jun 2020 - Sept 2021

  o Designed and launched a bi-monthly magazine/newsletter distributed to over 800 congregational members to serve as a comprehensive update on community outreach, fundraising initiatives, member testimonials, driving financial contributions and bolstering registration.o Produced 3-4 weekly contemporary video and mixed-media pieces, disseminated across various social media platforms, engagement and outreach.o. Served as the lead photographer for AMUMC events, capturing pivotal moments and preserving the essence of community gatherings through visual storytelling.o Directed weekly broadcasts, managing a team of 4 camera operators, 5 videographers, and 2 PTZ remote-operated cameras while overseeing camera switching for weekly broadcasts, providing lighting assistance, and coordinating broadcasting equipment to ensure seamless execution of live events. Show less

  • Marketing Communications Assistant

    Sept 2020 - Sept 2021

  • College Ministry Intern

    Jun 2020 - Aug 2020
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  Texas Annual Conference of the United Methodist Church

  May 2021 - Jun 2021

  Graphic Designer

  o Developed original Orders of Worship for all six worship services – services averaged 800 -1000 congregational members o Designs were to be formatted for both online viewing and print

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  Texas A&M School of Veterinary Medicine & Biomedical Sciences

  Sept 2021 - Mar 2022

  Student Editorial Coordinator

  o Researched and composed writing for weekly column titled "Pet Talk," disseminated to newspapers across the USA & Canada, educating pet owners on animal health needs and best practices, in alignment with the mission to enhance animal and human health through education, discovery, and innovation.o Garnered publication of articles in 26 distinct news sources, spanning 15 cities, 5 states, and 8 hospitals/medical-based organizations, amplifying outreach and impact.o Designed and edited monthly marketing and fundraising campaigns throughout the college, ensuring alignment with organizational objectives and brand standards. Show less

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  Houston Livestock Show and Rodeo

  Feb 2022 - Mar 2022

  Social Media Intern

  o Captured high-quality photography & videography content, wrote catchy, well written copy for an audience of over 264Ko Co-filmed interviews for international music stars, world champion athletes, medical staff, and patronso Provided customer service online by responding to DMs, comments, questions/reviews, etc. on social media platformso Social media content creation for Instagram, Facebook, TikTok, Twitter, and YouTubeo Monitored Rodeo’s social media accounts for viral moments, top follower mentions, tags, security threats, etc.o Photographed daily activities on the grounds for use in print and digital content as needed Show less

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  Texas A&M University

  Jun 2022 - Feb 2024

  Communications Coordinator for Rec Sports

  o Managed and optimized social media strategy across diverse platforms including TikTok, Instagram, Facebook, LinkedIn, Twitter, and YouTube, amassing a collective follower base exceeding 20,000.o Curated content to uphold brand identity and educate Texas A&M University students on resources provided by Rec Sports, fostering wellness, development, and inclusivity.o Coordinated a dynamic team of over 15 part-time personnel in videography, web development, graphic design, and project management, providing comprehensive training in Adobe programs and professional development to enhance efficiency and equip students with marketable skills.o Conceptualized and executed targeted marketing campaigns for 9 program areas and 39 sport teams, resulting in notable increases in registration numbers, such as a 73.8% increase in Fitness & Wellness, 262% in Strength & Conditioning, and 28.4% in Aquatics registrations for the F23-SP24 academic year.o Orchestrated high-attendance student-centric events exceeding 5,000 attendees, amplifying campus engagement and brand visibility.o Co-management and allocation of a $220,000 annual budget, ensuring efficient resource utilization and financial stability. Show less

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  BioVeritas

  Feb 2024 - May 2024

  Communications Specialist II

  o Pioneered the development and execution of LinkedIn strategy, driving a 231% growth in net followers, aimed at enhancing company external credibility and building a sense of trusto Curated captivating narratives on the intricacies of fermentation and chemical engineering processes to personify the work at BioVeritas, bridging the gap for potential leads with non-technical backgrounds.o Leveraged the skills of a multifaceted team comprised of seasoned marketers, technical experts, laboratory personnel, and business development leaders to launch rebranded website, the establishment of a centralized marketing intranet platform, and the formulation of an exhaustive brand guideline. Show less