Kathy Bateson

Experience

• 

  The Guardian

  Jan 2004 - Aug 2009

  • Managed the online advertising campaigns booked by the sales executives, sponsorship team, Guardian Professional and marketing.• Proactively responded to inventory requests, booking and preparing campaigns to go live across guardian.co.uk, managed timescales, ensured the fulfilment and optimisation of each campaign and would troubleshoot any technical issues.• Produced mid and end campaign reports and extensive weekly reports for the Sponsorship team and liaised with a number of external clients, agencies, third parties and creative companies.• Tested new potential revenue streams and ad serving capabilities across guardian.co.uk.• Developed a wide knowledge of guardian.co.uk, on-line advertising and ad-serving capabilities. Show less Project Manager - Commercial Department• Promoted to Project Manager to support and manage sponsorship projects.• Managed programme and was the first point of contact for each project.• Extremely varied role, which included coordination with various internal departments - Creative, Marketing, Editorial, PDC, Catering, Facilities and Research.• Utilised my creative skills to gather resources and create mood boards and portfolios for sales pitches.• Continued to support the wider commercial department and worked on events and competitions.Administrator/PA - Commercial Department• Typical administration duties.• Dealt with a multitude of enquiries and questions regarding display advertising and crucially ensured clients and agencies were able to speak to the relevant sales executive as swiftly as possible.• Worked on numerous Arts & Sponsorship events, such as Digi:nation held at the Design Museum, a number of film & cultural forums and the Seeds of Change photography competition. Show less

  • Online Ad Operations Executive | Guardian News & Media

    Feb 2008 - Aug 2009

  • Administrator/PA - Project Manager | Commercial Sales Department

    Jan 2004 - Jan 2008
• 

  Sony Music Entertainment

  Nov 2009 - Aug 2012

  Account Manager | Digital Music Operations

  • Worked closely with a number of key EU digital groups within Sony Music Entertainment (SME) in order to support their key release through the supply chain, managing the Germany, Austria and Switzerland affiliate account. Took ownership of affiliate issues and their resolution.• Managed key global accounts such as Spotify, Vevo & YouTube. Provided assistance to the partners directly and supported affiliate and SME Sales efforts to deliver repertoire to such partners, including time-sensitive, promoted and global releases that depend on speed to market. • Represented SME & DADC needs and maintained project lists for the key accounts.• Participated in and led internal projects in order to refine the current supply chain and to implement new functionality. Represented external partner and SME Business Affairs & Sales requirements.• Liaised with relevant team members across all involved facilities and functions, particularly the operations team in New York.• Account Management lead for User Acceptance Testing, thoroughly testing and challenging new system processes and providing feedback to key stakeholders. This included extensive participation in the efforts to roll-out the new DDEX global supply chain 2.0. • Created and maintained key operating procedures and best-practise documentation, Ran training sessions in-house, via WebEx and travelled to local EU offices to run workshops.• EU contact for non-retail / fingerprinting queries, primarily advising on YouTube Content ID issues. Show less

• 

  Sony New Media Solutions

  Aug 2012 - Nov 2014

  Client Services Representative | Video Supply Chain

  • Client Services lead for BBC Worldwide account having built a strong professional relationship with the BBCW Account Management Team.• Managed BBCW’s digital offering through the DADC digital supply chain (Digital Backbone) to ensure timely fulfillment of content for the end-client (broadcasters, VOD services, subtitling vendors).• Ensured DADC met the highest standards of service delivery as stated in the service level agreements.• Multi-disciplinary role with focus on fulfillment including ingest management support, and root cause analysis and corrective action support for client issues.• Produced weekly, quarterly and annual review SLA materials and reports.• Tracked enhancement requests, providing regular updates and ensuring timely implementation.• Involved in projects to improve internal processes, operational efficiency and customer satisfaction.• Previously Client Services lead for AB Svensk Filmindustri (responsibilities as above). Additionally there was strong focus on production coordination as the digitisation of the customer’s content was in-house. Show less

• 

  BBC Studios

  Nov 2014 - now

  • Contribute to the continuous improvement of supply chain operations by providing a change management service to ensure Global Operations is running an optimum content supply chain and is able to meet the needs of the business and BBC Studios’ customers.• Multi-disciplinary role – as I work across different projects in parallel I am required to play different roles simultaneously. For example, leading key projects and working groups or providing support for elements of a project – this could be business/data analysis, planning and participating in user testing of new systems (internal or external), capturing existing and designing new end-to-end workflows, creating standard operating procedures and maintaining the departmental knowledge base, providing a reporting function, other technical expertise, project co-ordination and control such as scheduling or managing risks and issues, and planning and leading training and roll-outs.• Provide subject matter expertise, e.g. our primary media asset management platform (MAM) or English captioning.• Supplier management i.e. tracking KPIs and contractual requirements, running quarterly meetings and overseeing system enhancements and new technical formats.• Wide project experience across the Content Sales, Branded Services, Consumer Products lines of business within BBC Studios. This has been Global Operations-specific and/or cross-organisational, including:o Finance, o Sales/e-commerce,o managed the procurement of new suppliers,o contract analysis,o reviewing operational workflows for in-house and supplier-led activities.• Identification of cost saving and supply chain efficiencies and necessary improvements required.• Good working knowledge of complex strategic customers and their requirements, ensuring project activity meets the needs of key global customers. Show less • Provided a project management service and supported the implementation of quality process improvements across supply chain operations for BBC Studios.• Ensured timely delivery of supply chain projects and improvements that met the needs of the business and customer expectations. Assisted the Senior Supply Chain Management Executive with planning and decision making. Ensured appropriate project controls and reporting were in place.• Supported the collation of new customer delivery requirements and deliverables, providing subject matter expertise in this area. Oversaw the on-boarding process, testing phase, management of any bespoke requirements and new workflows and ensured all new customer information is tracked and documented.• Documented standard operating procedures and assisted with training activities and handover of updated processes and system changes to operational teams.• Provided reporting function for the Global Operations department, leveraging data and creating actionable insights for operational teams and suppliers.• Provided support and guidance to Supply Chain Management coordinators and assistants. Show less

  • Senior Business Analyst

    Sept 2023 - now

  • Projects and Change Analyst – Business Operations

    Jun 2016 - Sept 2023

  • Supply Chain Management Executive - Global Operations

    Nov 2014 - May 2016