Robert Klopsch

Experience

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  IKEA

  Jan 2011 - Mar 2011

  Marketing Internship

  ∙3 month internship at IKEA’s largest branch in Germany∙Conceptualizing of product displays in accordance with analysis of local consumer behavior∙Copy writing for the creation of art work, signage and in-store marketing collaterals

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  Jumeirah Group / Jumeirah Hotels & Resorts

  Aug 2013 - May 2015

  Event Supervisor

  ∙ Coordination of F&B and event operations at catered private and corporate functions • Staffing and operational management of mid-scale events within Madinat Jumeirah• Management of 2 VIP suites at Dubai World Cup

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  Dish Catering and Events

  Mar 2014 - May 2015

  Catering Events Supervisor

  ∙On-site management of event operations for both private and corporate events ∙Supervision of set-up, staffing, F&B as well as pre and post event supplier coordinations

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  Quintessentially

  Jul 2014 - Nov 2017

  ∙Implementation of regional marketing and PR strategy with online/offline campaigns to strengthen the brand positioning as the world’s leading luxury concierge service∙Management of content creation and curation both in-house and via external agencies∙Event organization and planning in direct collaboration with international and local premium brands such as Fortnum & Mason, Tiffany & Co, Dior, Harvey Nichols, Rolls Royce, Jetex, Emaar & Al Barari∙Launch of Q Membership Card as retail product within Harvey Nichols in Dubai∙Directly reporting to regional Director of Sales & Marketing Show less

  • Marketing Communications Executive

    May 2015 - Nov 2017

  • Assistant Lifestyle Manager

    Jul 2014 - May 2015
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  Alserkal

  May 2015 - Jul 2015

  Pop-Up Manager

  ∙Management of a restaurant pop-up during Ramadan within the A4 Space Al Quoz∙Pre-event creative conceptualizing, budgeting, operational process planning, staffing∙Taking care of corporate iftars within the pop-up ensuring individual customization in accordance with brand guidelines including decor, floral, entertainment and collateral∙Working hand-in-hand with external agencies and directly reporting to owner

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  AHIC - Arabian Hotel & Investment Conference

  Apr 2016 - Apr 2016

  Panelist

  ∙Shared my insights on trends in millennial consumer behavior among other industry experts

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  Evident Marketing

  Dec 2017 - Nov 2021

  ∙Management of marketing and PR activities for an international portfolio of 6 luxury hospitality, retail and real estate brands - both B2C and B2B communication∙Implementation of quarterly marketing plans in accordance with long-term brand strategy∙Overseeing social media management, content creation, video production, graphic design and strategic PR planning with both in-house team and external agencies∙Set up of KPIs in driving online engagement and traffic working with digital ad agency∙Tracking online marketing activities and analysis of effectiveness via analytic tools∙Achieved overall average yearly follower growth of 85% throughout portfolio∙Organisation of product launch events, brand press presentations and corporate functions Show less

  • Senior Marketing & Communication Manager

    Oct 2018 - Nov 2021

  • Marketing Communication Manager

    Dec 2017 - Oct 2018
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  Sabali Concierge

  Jan 2018 - Jan 2019

  Special Event Project Manager

  ∙Planning and management of travel itineraries and activity bookings for international VVIP clients of a high-end jewelry brand during Art Dubai 2018 & 2019∙Creation of concierge program and direct collaboration with regional CRM managers∙Organisation of desert event at Al Maha in accordance with HQ brand guidelines∙Project based role directly reporting to Founder and Managing Director

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  Ayasol Skincare

  Nov 2020 - Jul 2021

  Marketing Communication Consultant

  ∙Creative conceptualizing of brand name, brand narrative and creative art direction for logo, packaging design as well as visual guidelines for website and social media accounts∙Launch management of social media channels including content creation and curation∙PR launch strategy with coverage in top European publications (e.g. NZZ & Women's Health)∙Influencer management with total targeted outreach of 1.9M followers in 6 months

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  Le Grand Bellevue Gstaad

  Nov 2021 - Jan 2023

  Marketing & Communication Manager

  ∙Definition and development of marketing & communication planning in line with sales & marketing strategy for all internal and external communication projects∙In charge of earned, owned & paid media placements and campaigns∙Supervision of two PR Agencies (CH & UK/International), management of all strategic press relations, coverage monitoring, ROI analysis and reporting∙Planning, coordination and hosting of regular press and media trips ∙Collaboration with leading publications (e.g. Forbes, Financial Times, Harper’s Bazaar, Elle Suisse, Vogue, Cote and more) and international lifestyle brands (Net-A-Porter, Perfect Moment)∙Management and supervision of press events, photoshoots, media and partner presentations∙Development of strategic CRM tools, management of all outgoing off- and online communications including regular targeted mailing campaigns∙Content conceptualization & creation, storytelling and website management ∙Design of marketing collaterals in line with brand CI (InDesign, Photoshop, FinalCutPro)∙Overseeing and coordinating full conceptualization, design and production processes working with both internal teams and external suppliers∙Management of entire digital content on all social media channels - image/video creation, feed curation, community management, etc.∙Re-development of social media guidelines and digital strategy with new CI-based visual identity resulting in overall engagement and reach beyond 6.5 million users and follower growth of 24% within the first 3 months∙Monthly website traffic, social media and CRM analysis using online analytics and data tools∙Liaison with other departments and particularly collaborating with head of sales to meet KPIs and strategic brand objectives∙In charge of annual sales & marketing budget with monthly follow up and reporting∙Directly reporting to General Manager and Owner Show less

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  Explora Journeys

  Jan 2023 - now

  Global Brand PR Manager