Ricardo Vasquez

Ricardo Vasquez

Followers of Ricardo Vasquez346 followers
location of Ricardo VasquezSan Francisco Bay Area

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  • Timeline

  • About me

    Chief Marketing Officer

  • Education

    • Laney College

      -
      AA Humanities, AA Social Science, AA Liberal Arts General Studies
    • California State University-East Bay

      2015 - 2017
      Bachelor of Business Administration (BBA) Marketing/Marketing Management, General

      Activities and Societies: ALPHA Member (Association of Latino Professionals For America) , Enabled Officer Roles:• ALPFA - President• ALPFA Achievement - Winners of the Student Business Case Competition• ALPFA Officer - Marketing Strategist & Social Media Manager• Enabled Office - Accessibility Services - Enabled LiaisonMajor projects include:• Research and Evaluation of Nike/Under Armour Promotion and Positioning.• Advertising Strategy: Canon Inc.• Starbucks Marketing Research (Carlos Bee, Hayward Location)

  • Experience

    • American Cancer Society

      Jan 2000 - Jan 2015

      The American Cancer Society has worked relentlessly to save lives and create a world with less cancer. Together with millions of our supporters worldwide, they have helped people stay well and get well, find cures, and fight back against cancer. Providing programs, services and hosting fundraising events to spread awareness and help eliminate cancer as a major health problem. • Constituent Analyst/Matching Gift Coordinator • Marketed matching gift opportunities including email campaigns and other outlets • Improved email open rates by segmenting event email lists. • Responsible for creating email campaigns and sending emails to customers to double the impact of their donation. • Sent out targeted emails to donors to increase awareness of matching gift opportunities within their company. • Customer Relationship Management. Interacted with donors and handled donor complaints. • Maintained and updated matching gift information on the company’s website. • Provided customer service with responsiveness to constituents through resolution of donor issues. Show less •Organized workflows to help tasks run smoothly, and assisted with projects that require additional help. • Gathered and entered information for other staff members to support with events and projects. •Supported the organization by handling external communications, answering donor requests, responding to voicemails and emails, answering customer questions/concerns, and directing them to the appropriate staff member when necessary.•As a Constituent Analyst, I also examined and entered various sensitive information such as tax deductible receipt, deposits, special requests, expense reports, purchase requisitions, processes payments, tracks deliverables/receivables and assisted with budget tasks. Show less

      • Clerk, Data Entry – IT Dept.

        May 2002 - Jan 2015
      • Staff Assistant

        Apr 2001 - May 2002
      • SR Administrative Clerk

        Jun 2000 - Apr 2001
      • Senior Clerk

        Jan 2000 - Jun 2000
    • ALPFA, Inc - Association of Latino Professionals For America

      Jan 2016 - Jun 2017
      President
    • NorCal Kenworth - San Leandro

      Jan 2017 - Jan 2020
      Marketing & Sales Analyst - Intern: Social Media Manager

      The Marketing department supports the leading heavy and medium-duty truck dealership group in northern California. In areas that include Sales, Diversity & Inclusion, Recruitment, Employment Brand, and Merchandising.• Implemented the Social Media policy• Served as the editorial voice & created brand awareness on LI, FB & IG platforms.• Monitored online public relations and provide customer support for online complaints.• Supported projects that are responsible for brand identity, imagery, voice, and signature events.• Tracked metrics and report weekly insights to the marketing team, sales team & management.• Lead the E-commerce training program on effectively using the Online Parts Counter platform.• Analyzed account purchasing behavior on OPC to identify growth opportunities and possible threats.• Organized and coordinated new employee video shoots.• Supervised and provided direction for the internship Marketing program in preparation for store promotions, e-commerce, digital advertising, video, social media, and PR. Show less

    • JMarc Media

      Jan 2021 - now
      Marketing Manager
    • NuWave Media

      Dec 2021 - now
      Chief Marketing Officer

      Responsible for uniting cross-functional teams under a common purpose and working with other executives to develop services, curriculum, and marketing strategies with measurable outcomes. Responsible for planning, development, and implementation of all the organization's marketing strategies, marketing communications, and public relations activities, both external and internal.

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Ricardo Vasquez
      ALPFA San Francisco: Regional Student Business Case Competition Association of Latino Professionals For America Apr 2017 2017 Student Business Competition: Completing the draft business proposal deck and a business plan Presentation
    • Awarded to Ricardo Vasquez
      Dean's List CSUEB Mar 2017
  • Volunteer Experience

    • Beach Clean Up Volunteer

      Issued by Marina Berkeley Waterfront: Albany Beach Clean Up on Feb 2017
      Marina Berkeley Waterfront: Albany Beach Clean UpAssociated with Ricardo Vasquez
    • Food Sorting Volunteer

      Issued by Alameda County Community Food Bank on Apr 2017
      Alameda County Community Food BankAssociated with Ricardo Vasquez