
Ricardo Vasquez

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About me
Chief Marketing Officer
Education

Laney College
-AA Humanities, AA Social Science, AA Liberal Arts General Studies
California State University-East Bay
2015 - 2017Bachelor of Business Administration (BBA) Marketing/Marketing Management, GeneralActivities and Societies: ALPHA Member (Association of Latino Professionals For America) , Enabled Officer Roles:• ALPFA - President• ALPFA Achievement - Winners of the Student Business Case Competition• ALPFA Officer - Marketing Strategist & Social Media Manager• Enabled Office - Accessibility Services - Enabled LiaisonMajor projects include:• Research and Evaluation of Nike/Under Armour Promotion and Positioning.• Advertising Strategy: Canon Inc.• Starbucks Marketing Research (Carlos Bee, Hayward Location)
Experience

American Cancer Society
Jan 2000 - Jan 2015The American Cancer Society has worked relentlessly to save lives and create a world with less cancer. Together with millions of our supporters worldwide, they have helped people stay well and get well, find cures, and fight back against cancer. Providing programs, services and hosting fundraising events to spread awareness and help eliminate cancer as a major health problem. • Constituent Analyst/Matching Gift Coordinator • Marketed matching gift opportunities including email campaigns and other outlets • Improved email open rates by segmenting event email lists. • Responsible for creating email campaigns and sending emails to customers to double the impact of their donation. • Sent out targeted emails to donors to increase awareness of matching gift opportunities within their company. • Customer Relationship Management. Interacted with donors and handled donor complaints. • Maintained and updated matching gift information on the company’s website. • Provided customer service with responsiveness to constituents through resolution of donor issues. Show less •Organized workflows to help tasks run smoothly, and assisted with projects that require additional help. • Gathered and entered information for other staff members to support with events and projects. •Supported the organization by handling external communications, answering donor requests, responding to voicemails and emails, answering customer questions/concerns, and directing them to the appropriate staff member when necessary.•As a Constituent Analyst, I also examined and entered various sensitive information such as tax deductible receipt, deposits, special requests, expense reports, purchase requisitions, processes payments, tracks deliverables/receivables and assisted with budget tasks. Show less
Clerk, Data Entry – IT Dept.
May 2002 - Jan 2015Staff Assistant
Apr 2001 - May 2002SR Administrative Clerk
Jun 2000 - Apr 2001Senior Clerk
Jan 2000 - Jun 2000

ALPFA, Inc - Association of Latino Professionals For America
Jan 2016 - Jun 2017President
NorCal Kenworth - San Leandro
Jan 2017 - Jan 2020Marketing & Sales Analyst - Intern: Social Media ManagerThe Marketing department supports the leading heavy and medium-duty truck dealership group in northern California. In areas that include Sales, Diversity & Inclusion, Recruitment, Employment Brand, and Merchandising.• Implemented the Social Media policy• Served as the editorial voice & created brand awareness on LI, FB & IG platforms.• Monitored online public relations and provide customer support for online complaints.• Supported projects that are responsible for brand identity, imagery, voice, and signature events.• Tracked metrics and report weekly insights to the marketing team, sales team & management.• Lead the E-commerce training program on effectively using the Online Parts Counter platform.• Analyzed account purchasing behavior on OPC to identify growth opportunities and possible threats.• Organized and coordinated new employee video shoots.• Supervised and provided direction for the internship Marketing program in preparation for store promotions, e-commerce, digital advertising, video, social media, and PR. Show less

JMarc Media
Jan 2021 - nowMarketing Manager
NuWave Media
Dec 2021 - nowChief Marketing OfficerResponsible for uniting cross-functional teams under a common purpose and working with other executives to develop services, curriculum, and marketing strategies with measurable outcomes. Responsible for planning, development, and implementation of all the organization's marketing strategies, marketing communications, and public relations activities, both external and internal.
Licenses & Certifications
- View certificate

Content Marketing
HubSpot AcademyApr 2021 - View certificate

Learn Social Media Monitoring
Lynda.comJun 2018 - View certificate

Social Media Marketing: ROI
Lynda.comJun 2018 - View certificate

Excel for Marketers
Lynda.comJul 2018 
Advanced Google Analytics
GoogleJan 2020- View certificate

How to Create a Perfect Elevator Pitch
Lynda.comSept 2018 - View certificate

Writing Ad Copy
LinkedInOct 2019 - View certificate

Hubspot Agency Partner Certification - Inbound Marketing
HubSpotMar 2021
Honors & Awards
- Awarded to Ricardo VasquezALPFA San Francisco: Regional Student Business Case Competition Association of Latino Professionals For America Apr 2017 2017 Student Business Competition: Completing the draft business proposal deck and a business plan Presentation
- Awarded to Ricardo VasquezDean's List CSUEB Mar 2017
Volunteer Experience
Beach Clean Up Volunteer
Issued by Marina Berkeley Waterfront: Albany Beach Clean Up on Feb 2017
Associated with Ricardo VasquezFood Sorting Volunteer
Issued by Alameda County Community Food Bank on Apr 2017
Associated with Ricardo Vasquez
Languages
- enEnglish
- spSpanish
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