Petra Thijs

Experience

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  Lernout & Hauspie

  Nov 1997 - Dec 1999

  PR Specialist Europe

  - Writing press releases, internal newsletter, case studies & papers- Co-ordination of all PR activiteities for L&H Mendez and PR assistant for L&H Europe- Communication plans for L&H Mendez & L&H Europa- Event organisation

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  Communication agencies

  Sept 1999 - Feb 2002

  Communication specialist and copywriter

  - Concept, copywriting and PR web sites & print communication, including flyers, newsletters, company brochures & mailings for EMC, Toshiba and Enfocus amongst other things - Project management: from concept & editing to co-ordination and design for Ter Beke, Agfa, SUN & Cobac amongst other things. - Co-ordination with printing-offices and other suppliers - Print: mailings, company magazines & newsletters under the supervision of experienced journalists.- Communication & PR for client sites Show less

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  Duvel Moortgat

  Feb 2002 - Nov 2006

  Webmaster, PR and copywriter

  - Concept new Duvel site www.duvel.com, project management & maintenance (unfortunately, the site has been a little neglected since)- Development new sites like http://www.duveltouaregtrail.com- Creation and development sales extranet - Promotion e-shop Duvel Moortgat (result: increase annual turnover from 300 euros to 47.874 euros) - Inquiries, analysis visitor statistics & domain name strategy- Communication plan site: traffic building by building a partner network, site promotions & sponsored links (result: from 3.000 to 16.571 unique visitors a month) - Writing press releases, packaging, annual reports, leaflets & corporate brochure amongst others Show less

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  Fortis Insurance Belgium

  Dec 2006 - Aug 2009

  Account Manager Web

  As a manager of 2 persons, I am involved in following activities:- Concept and coordination of product and incentive sites in close collaboration with copies, design studio and developers- Start-up e-communication plan: personalised mailings amongst others- Start-up of broker portal site, a personalised port of entry to all the sites targeting the broker, our client.

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  Gemeente Dilbeek

  Sept 2009 - May 2010

  Hoofdbibliothecaris

  - daily planning for and management of a team of 19 persons- strategic changes in library concept- responsible for contacts with communal departments and library council, regional library meetings- organisation of events:Gedichtendag (= Poems Day): 63 attendeesBibliotheekweek 2009 (=Library Week): 120 extra visitors compared to 2008Guided visit Digital Week: 51 new subscriptions and over 100 attendees

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  Bpost

  Jul 2010 - Nov 2011

  Legal Information Manager

  - know-how base with legal & client tools- internal & external company events, teambuilding- internal branding campaign- legal tools & procedures: project dashboard, KPI’s, budget tool in Excel...

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  Amonis

  Nov 2011 - May 2014

  Web Manager

  - responsible for web site www.amonis, development intranet (Sharepoint)- e-mail campaigns for different target groups- Facebook, Youtube actions: http://www.facebook.com/concoursamonis- tell-a-friend campaign Lucky Bird: http://www.amonis.be/nl/luckybird- Member advantage program Heartbeat: http://www.amonis.be/nl/heartbeat

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  Test-Aankoop / Test-Achats

  May 2014 - May 2015

  Web marketeer in Belgium and for the Euroconsumers group

  Web marketeer 1) Local projects for Belgium- online promotion via Test-Achats.be and improvements for current promosite ontdek.test-aankoop.be.- creation digital strategy to promote conversion- communication plan for community site Clear- sales strategy for new gamification platform2) coordinate group projects marketing for Euroconsumers in Belgium, Italy, Portugal, Brazil and Spain- First experience for free strategy: Xmas campaign 2014- coordinate and prioritize change requests for the local web sites Show less

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  AMMA VERZEKERINGEN OV - AMMA ASSURANCES AM

  May 2015 - Aug 2016

  Responsible for communication, marketing and web

  - communication & marketing: content calendar- PR: forward features, byline articles for medical magazines (Actual Care, Healthcare Executive, Hospitals)- new, modern graphic chart for AMMA and adaptation of all supports (brochures, leaflets, flyers, site, sales supports)- co-ordination/launch new web site with agency & copy - new corporate brochure- commercial marketing campaigns (starters, guaranteed income, car, starters): e-mailings, letters, congresses & flyers- newsletter strategy Show less

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  Securex

  Sept 2016 - Feb 2017

  Manager Online Marketing

  - online strategy- online project management- people manager (2 persons)

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  Federal government Belgium

  Feb 2017 - now

  Communication & change manager Federal Government and spokesperson

  - spokesperson for the Belgian Home Affairs FPS. (3 years)- projectmanager ICT projects for the Belgian Home Affairs FPS and Employment, Labour and Social Dialogue FPS (3 years):* ECM project for Home Affairs* modernization and digitalization of the organizational processes for the Employment, Labour and Social Dialogue FPS/RVAVerlof voor opdracht bij de RVA voor functie van attaché communicatie (1 jaar):- internal & external Communication strategy- improvement website & preparation new site- spokespersonAttaché Communicatie FOD Justice (1 year)- overheidsopdrachten voor activering communicatiebudget (100 K) en motivatienota voor structurele verhoging jaarbudget communicatie (100 K, toegekend)- aanwerving en opleiding team communicatie (3 personen), daily stand-ups en weekplanning.- opzetten, opfrissen en uitrollen communicatiestrategie (o.a. communicatieplanning en prioritering acties, branding- en PR-aanpak, vernieuwing geschreven communicatiesupports, site en SEO-aanpak) - strategische omkadering communicatie-acties zoals de Mediation Week met 500 bezoekers- woordvoerderschap- vernieuwing missie, visie en huisstijlChange manager (half year):- change & communication plans for 9 strategic projects - renewal change methodologie with taskforce- trainings resistance management Show less