
James Cuvilier, BCOM, IFC
Subscription Agent

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About me
Lead Teams at B2B Tech Company | Established Content Management Procedures | AB Tested New Software and Methodologies
Education

University of California, Irvine Division of Continuing Education
2021 - 2021Certificate Introduction to SEO for GoogleEver wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.You will be introduced to the foundational… Show more Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization! Show less

University of California, Irvine Division of Continuing Education
2020 - 2020:Initiating and Planning Projects Project Management 95.5%
MacEwan University
2011 - 2015Bachelor of Commerce (BCom) Marketing/Marketing Management, GeneralActivities and Societies: SAMU of MacEwan University, CASE Competition Team, Case Competitions, Business Plans and Proposals, Marketing Plans and Presentations, Reports and Business Letters, Accounting Budgets, Sales Plans, SAMU.

MacEwan University
2011 - 2013Business Management Business Administration and Management, GeneralActivities and Societies: MacEwan Case Competition Team

MacEwan University
2016 - 2017Digital Media and Graphics Marketing/Marketing Management, General Professional Development Certificate
Experience

Australian Red Cross
Nov 2009 - May 2010Subscription Agent• Generate consumer engagement in current campaigns • Employ direct marketing sales tactics• Positively encourage individuals to sign-up for a monthly charitable donation• Represent various charities in a professional manner• Securely record clients banking information and identity• Report to management on daily and weekly sales volume

St City Roasters
Jun 2010 - Jul 2011Warehouse Floor Coordinator• Manage accuracy and efficiency of order completion • Maintain inventory levels • Maintain clientele and account information• Place orders for delivery of raw materials• Communicate with green coffee bean suppliers• Responsible for creating weekly task completion forms • Visit product retailers as required and merchandise product arrangement

MacEwan University
Aug 2012 - Apr 2013Culture & Community Coordinator• Organize events and campaigns to encourage student involvement on campus• Prepare event proposals for management approval• Conduct market research in the development of relevant monthly awareness campaigns• Use spreadsheets to create budgets and records of fund allocation• Communicate with both internal and external vendors • Track metrics related to student engagement via survey• Employ presentation software to report on term overview

Gravity Pope
Feb 2014 - Nov 2017Sales Associate• Maintain and exceed personal sales goals• Provide administrative support by managing phone and email correspondence• Demonstrate effective communication skills when assisting clients • Report to management on the effectiveness of promotions and marketing materials• Employ knowledge of software programs, such as Word & Excel• Develop and maintain a base of personal repeat clientele• Facilitate customer inventory requests

Arcadia on 124th
Dec 2015 - Jan 2017Events Coordinator• Schedule performers and promote events• Commission development and distribution of marketing materials• Order sound gear and event equipment• Facilitate back-line for events and coordinate stage setup • Allocate front of house roles• Manage communication between artists and managers leading up to events• Conduct community outreach for opening acts and local sponsors

Canadian Stage
Nov 2017 - Jan 2018Subscription Coordinator• Reached out to previous event attendees to encourage the purchase of season passes• Coordinate with other departments to understand the needs of the company• Maintain up-to-date knowledge of the creative direction of Canadian Stage• Completed sales training in relation to subscription sales• Managed ticket purchasing for upcoming events• Provide support to box office staff

Shop Bonsai
Nov 2017 - Sept 2019Brand StrategistAs a Brand Strategist at Bonsai, I supported the Head of Partnerships in new partner acquisition and introduction to the Bonsai platform. While in this role, I would regularly interact with merchants, monitor a backlog of inter bonsai-retailer activity, and develop procedures to encourage partner engagement. This role saw me regularly using Shopify, Stripe, Avatax and periodically interacting with shipping services and brokerage companies. This role saw me daily completing tasks, including: - Onboard new merchants to the Bonsai Platform, including but not limited to connecting API integrations and establishing shipping solutions- Maintain relationships with merchant partners, including the development of new partner success strategy as well as product return procedures- Oversee digital inventory on app and highlight product categories to be adjusted for fit with target cohort- Communicate the merchant perspective to internal Bonsai teams to inform development decisions - Develop an outreach email strategy and employ video content, animations, and make use of infographics in partner communications. Show less

Shop Bonsai
Nov 2019 - Jul 2022Senior Merchant Operations SpecialistAs a Senior Merchant Operations Specialist, I manage Bonsai's media editors and copywriters responsible for revising all media distributed via the Bonsai platform to ensure a high degree of consistency and standardization across all platforms. In this role, I confirm all media presented is consistent with the Bonsai brand and voice, which ensures a seamless and reliable experience at all user touchpoints. Tasks I regularly complete in this role include:- Act as a mentor to crucial content department personnel and continually look for ways to improve procedural efficiency- Ensure that all business narratives and messages are in support of the content strategies and editorial decisions formulated by Bonsai- Oversee the development and management of Bonsai's brand standards and content style guides, as well as the overall expression of the business's corporate identity through the content developed- Connect with internal Bonsai teams to ensure the content strategy is consistent with UX requirements- Help curate product collections and oversee content tagging to ensure robust product recommendations - Review content and develop strategies for further collaborations with Bonsai's publisher and merchant partners - Demonstrate departmental agility by taking on ad-hoc tasks and projects as needed Show less

Global Maxfin Investments Inc
Jul 2022 - nowAssociate Financial AdvisorGlobal's mission is to build an organization of qualified professionals to deliver financial peace of mind to Canadian families.• Client engagement - Meet with clients to understand their personal and business priorities, advise them on solutions, and provide a forward-looking financial plan. • Relationship building - Engage in marketing and outreach activities to show clients you value them and their communities. Grow your network, deepen existing relationships, and work as one team to ensure clients are connected to the right people and opportunities.• Business development - Create relationships by networking with clients’ families and friends to uncover opportunities and refer to appropriate partners. Call existing and potential clients to identify opportunities for growth and revenue. • Leveraging technology - Become a technology expert. Share your knowledge across various teams and help with new technology adoption and new team member onboarding. Show less
Licenses & Certifications

Food Handling/Preparation

Google Analytics
Google Analytics for BusinessJul 2020
Investment Funds in Canada
Canadian Securities InstituteMar 2024
ProServe Liquor Staff Training
Alberta Gaming and Liquor Commission
Volunteer Experience
Front of House
Issued by Open Roof Festival on Jun 2017
Associated with James Cuvilier, BCOM, IFCFront of House
Issued by TD Toronto Jazz Festival on Jun 2017
Associated with James Cuvilier, BCOM, IFCMarketing Administrative Assistant
Issued by Clean Up Your Act Productions on May 2010
Associated with James Cuvilier, BCOM, IFC
Languages
- enEnglish
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