Sarah Johnson

Experience

• 

  Hanger - Sales & Marketing Agency

  Jan 2008 - Jan 2012

  Owner

  1. Managed sales as the Principal Representative of Lost Surf Enterprises, Nikita Clothing2. Worked as a Sales Representative at La Jolla Group ~ Rusty Clothing & Swimwear, Hart and Huntington Clothing, Spacecraft Clothing, and Ocean Minded Footwear, 3. Territory Sales for The North FaceInitiated sales leads and collaborated with over 150 retailers across Ontario and BC. -Oversaw line selection, forecasting, sales analytics, sell-in, development of order forms and line sheets, in-store training, account prospecting, and marketing- Participated in brand launches and activations, which included sponsoring athletes and talents, grassroots marketing, event management, consulting, retail promotions, and press relations-Handled tradeshow, in-store, and special event logistics, as well as merchandising, layout design, and social media activations, and content creation. Show less

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  Wild & Heart Retail Company

  Jan 2012 - Jan 2021

  Founder & CEO

  1. Managed a successful 6-figure retail and e-commerce store for 9+ years, including sourcing and importing materials for in-store brands such as 'Wilder Collection' and 'Tea Boheme' as well as brand collaborations2. Recruited, trained, and managed all staff for 9 years, including providing detailed sales training and overseeing 10-12-person employee teams for several years3. Sourced social media talent and directed large-scale influencer campaigns to promote the businessExported goods to over 30 countries and managed all logistics for importing and exporting goods/materials, working with multiple suppliers/manufacturers in various countries4. Built strong vendor business relationships with over 200 vendors in Fashion, Home Decor, Skincare, and Artisan Goods across Canada, the US, and internationally5. Oversaw all aspects of digital marketing/creative, including website design, blog content, social media images and graphics, and email marketing6. Created e-commerce assets, such as product images and email and ad campaigns7. Hosted monthly events, pop-ups, fashion shows, markets, and vendor feature events, coordinating all site setup, promotional materials, social media, and marketing planning, including press relations, influencer/celebrity endorsements, and product placement8. Developed weekly promotions, digital ads, and social media-based marketing initiatives to increase site traffic and maximize sales Show less

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  Self Employed

  Jan 2021 - Sept 2023

  Business & Digital Marketing Consultant

  1. Implemented brand launch strategy which included planning social media and content creation2. Assisted with digital marketing by creating email campaigns, website content, and copywriting3. Provided instruction and guidance on Shopify Platform, Squarespace, and WordPress4. Optimized websites for SEO and provided content direction to improve user experience and increase sales5. Conducted distribution and sales lead research for start-ups, and established profitable partnerships6. Planned and managed meta-ads, as well as Google ads7. Analyzed ad performance through detailed analytics and A/B testing, and created KPI reports8. Utilized various e-sourcing/B2B platforms to access products and promotional materials9. Developed wholesale line-sheet packages, and order forms, and provided training on product sourcing and manufacturing, retail buying, drop-shipping, forecasting, and budget planning Show less

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  Wishpond (TSXV:WISH)

  Sept 2023 - now

  Account Executive