Marcie Steerman

Experience

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  Northrop Grumman Corporation

  Feb 1989 - Jun 2004

  Research, draft and prepare briefings and information for executive review on products, program metrics, and mergers and acquisitions across various product lines in support of business development activities, such as development/integration of capture plans, database improvement efforts and licensing requirements. Provide advice, coaching and support on issues of marketing communications, information release and project assistance, as required, to senior company executives. Coordinate, plan and manage the liaison of various corporate-level meetings, investor conferences and public relations activities. Produce collateral materials, including presentation materials, brochures, invitations, event program, and electronic media. Show less Act as primary liaison and focal point to customers and business partners. Initiate, support and negotiate sales; secure customer insight through close communications. Lead proposal team efforts; coordinate technical, management and pricing activities with program and functional team leads and ensure adherence to requirements. Monitor/administer contract execution, resolve issues and ensure compliance with technical and administrative requirements. Communicate and ensure compliance with FAR/DFARS, ITAR and internal procedures. Advise on policy impacts. Project revenue forecasts and advise on required closure activities, detailing negotiation strategy. Identify risks/coordinate avoidance strategies; participate in bid/no-bid decisions. Show less Perform market research and analysis of opportunities, competitors and team mates. Support development and execution of strategic regional market approaches, detailing the appropriate mix of customer visits, representatives, consultants, offsets, pricing strategies, and key performance capabilities. Perform business operations activities including budgeting, personnel administration and facilities planning. Coordinate international trade show activities, including design/construction, sales meetings and booth attendance. Supervise international consultant and sales representative contractual agreements. Manage departmental computer resources including planning, installation and connectivity of domestic and international equipment. Show less

  • Executive Communications Advisor

    Jan 2000 - Jun 2004

  • Senior Contracts Representative

    Aug 1996 - Dec 1999

  • International Business Analyst

    Feb 1989 - Aug 1996
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  The Johns Hopkins University Applied Physics Laboratory

  Jul 2004 - Feb 2016

  Analyze bid requirements and develop proposal compliance matrices (requirements burst). Provide proposal support from initial concept through final execution, including development of strategies/themes, outline creation, volume writing/editing, coordination with editors/artists/etc, storyboarding, adherence to objective criteria, and final production. Provide advice/guidance/review on smaller proposals to ensure compliance with requirements and communication of message. Work with program management, fiscal management, and information technology personnel to define and tailor processes. Provide related communications support (white papers, journal articles, workshops, etc) to Department engineers and scientists. Show less Provide communications support from creative concept through final execution for projects requested by Laboratory management and senior staff. Direct the design and production of communications products, such as proposals, presentations, posters, etcetera, ensuring consistency of message and branding across all mediums. Manage adherence to all objective criteria, including budget, timelines, logistical and production limitations, and legal/compliance issues. Support the development of communications objectives, the creation of communication plans, and the execution of internal and external communications. Show less Manage creative design, production and distribution of APL marketing/promotional brochures, fact sheets, posters, presentations, videos, exhibits, et cetera. Generate technical content, design concepts, Laboratory messages, and branding images for marketing and promotional materials. Manage adherence to all objective criteria including budget, deadline, logistical and production limitations, and legal/compliance procedures. Ensure consistency of message and marketing aesthetic across all mediums. Support special events and serve as a resource to APL staff in the development of effective business communications and marketing materials. Show less

  • Manager, Proposal Development

    Sept 2013 - Feb 2016

  • Creative Services Manager

    Dec 2009 - Sept 2013

  • Manager, Business Communications

    Jul 2004 - Nov 2009
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  OmniEarth

  Feb 2014 - Jun 2017

  Collaborate with CEO and senior leadership to develop mar/comm strategy. Support development and execution of strategic regional market approaches, detailing the appropriate mix of customer visits, advertising, pricing and proposal strategies, and key performance capabilities. Develop core messaging to ensure organizational consistency. Responsible for development, integration and implementation of a broad range of social media and public relations activities, relative to strategic direction and positioning of organization and its leadership. Manage development, distribution, and maintenance of print communications, including reports, marketing collateral materials and electronic communications including website. Manage relationships with outside vendors. Show less Serve as de facto Communications Director for this emerging company. Collaborate with CEO and senior leadership to develop communication strategy. Contribute to development of core messaging to ensure organizational consistency. Responsible for development, integration and implementation of a broad range of social media and public relations activities, relative to strategic direction and positioning of organization and its leadership. Manage development, distribution, and maintenance of print communications, including reports, marketing collateral materials and electronic communications including website. Manage relationships with outside vendors. Show less

  • Director of Marketing & Communications

    Feb 2016 - Jun 2017

  • Technical and Marketing Advisory Board

    Feb 2014 - Jan 2016
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  Various

  Jun 2017 - May 2019

  Marketing & Proposal Consultant

  Support thought leaders - especially startups and small businesses - with the type of marketing and proposal support typically only available to the big guys. Collaborate with senior leadership to develop mar/comm strategy. Support development and execution of strategic regional market approaches, detailing the appropriate mix of customer visits, advertising, pricing and proposal strategies, and key performance capabilities. Develop core messaging to ensure organizational consistency. Manage development, distribution, and maintenance of print communications, including reports, marketing collateral materials and electronic communications including website. Show less

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  The Johns Hopkins University Applied Physics Laboratory

  May 2019 - Aug 2023

  Manager, Proposal Development

  Analyze bid requirements and develop proposal compliance matrices (requirements burst). Provide proposal support from initial concept through final execution, including development of strategies/themes, outline creation, volume writing/editing, coordination with editors/artists/etc, storyboarding, adherence to objective criteria, and final production. Provide advice/guidance/review on smaller proposals to ensure compliance with requirements and communication of message. Work with program management, fiscal management, and information technology personnel to define and tailor processes. Provide related communications support (white papers, journal articles, workshops, etc) to Department engineers and scientists. Show less

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  Castelion

  Sept 2023 - now

  Head of Capture