Laura Lange, MBA

Experience

• 

  PRACS Institute

  Sept 2010 - Feb 2012

  Study Manager
• 

  Washington University School of Medicine in St. Louis

  Feb 2012 - Jun 2013

  Research Coordinator
• 

  Ann & Robert H. Lurie Children's Hospital of Chicago

  Jul 2013 - May 2016

  Clinical Research Coordinator
• 

  Medical Research Network

  May 2016 - now

  As Director, I lead the development and execution of the annual Marketing strategy, overseeing tactical plans, department KPIs and budget for multiple product lines. I have developed go-to market strategies for new product introductions ensuring maximum market impact is achieved when introducing newproducts and services and delivering comprehensive strategies.I design and deliver integrated marketing programs and campaigns that optimize our digital experience to generate demand and help sales maintain the pipeline through a long sales cycle. I identify new ways to expand brand awareness and engagement programs, expanding customer base, reaching target audiences, nurturing existing accounts, and re-engaging previous customers, achieving increased engagement across channels.By running the Market Insights I have been able to inform the overall business strategy including; a competitor indexing program, customer insight program, market analysis report and customer satisfaction survey.I oversee all marketing operations, collaborate with sales and operations to drive company-wide marketing initiatives, and have the opportunity to build and manage an engaged, productive team of Marketers. Show less Medical Research Network is an innovative market-leader of patient and site-centric solutions and clinical trial delivery. Through our integrated in-home, at-site and digital trial solutions, we allow the medical research community to create more flexible, efficient and accessible clinical trials. We specialize in customizing the design of our solutions to optimize trial protocols and accelerate timelines. By engaging and empowering research sites and patients we increase trial recruitment and enrollment rates and improve site and patient engagement and retention around the globe. Show less

  • Marketing Director

    Sept 2022 - now

  • Marketing Manager US

    Oct 2017 - Sept 2022

  • Business Development and Marketing Executive

    May 2016 - Oct 2017