Nicole Tidwell

Experience

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  Temerlin McClain

  Jan 1998 - Jan 2000

  Project Manager

  Managed American Airlines account, monitored all CRM and direct marketing projects.

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  EFG Companies

  Jan 2001 - Jan 2003

  Marketing Manager

  Developed and executed marketing B2B core strategies. Responsible for driving all marketing communications activities for automotive segment.

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  MultiView

  Jan 2004 - Jan 2005

  Marketing Communications Manager

  Created and implemented communications deliverables to generate awareness of MultiView’s publishing technology in targeted niche markets -tradeshow, automotive and lodging markets. Worked with creative and programming groups on CD product development, packaging and launches as well as other awareness tools.

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  McCormick Company (Acquired by Hondo Group)

  Jan 2005 - Jan 2007

  Senior Account Executive

  Lead day-to-day marketing and public relations activities that provided growth potential and consumer awareness for a broad range of clientele, Kraft Energy (Germany), Museum Place and The Southwestern Exposition and Live Stock Show.

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  Cool Cuts 4 Kids (Acquired by Regis Corp.)

  Jan 2007 - Jan 2008

  Marketing Manager

  Responsible for building awareness and driving traffic. Developed marketing plans and executed all marketing programs for a multimillion-dollar children’s salon chain. Managed department, staff and all marketing initiatives. Accountable for campaign analysis and ROI reporting .

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  Numantra

  Jan 2008 - Jan 2009

  Account Supervisor

  Lead account service team with innovative strategy, unique ideation, and flawless client service. Played integral role in the management and development of accounts requiring branding and integrated marketing solutions. Instrumental in maintaining the client/agency relationship and possessed deep understanding of client’s business. Collaborated with internal teams to build and execute strategies into successful brand campaigns. Planned and negotiated best rate media.

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  Global Semiconductor Alliance

  Jan 2009 - Jan 2011

  Membership Marketing Manager

  Responsible for the strategic marketing plans for world-wide membership recruitment and retention of GSA's 400 corporate members. Lead the development and execution of marketing tactics to acquire, engage and retain members.Directed and implemented membership department initiatives and managed staff members. Partnered with internal teams to create integrated event programs and strategies that engaged and educated target audiences with the goal of growing the membership base and increasing awareness. แสดงน้อยลง

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  American College of Emergency Physicians

  Jan 2011 - Jan 2024

  Accomplished accreditation and recognition program and marketing professional with 20+ years of strategic and tactical experience leveraging, developing, and executing marketing campaigns designed to increase awareness and engagement, and support accreditation program enrollment. Responsible for defining, creating, implementing and evaluating ACEP’s certification business models and managing day to day process flow. Demonstrated leadership strength in quantifying the effectiveness of workflow delivery. Fosters a unique blend of analytical and intuitive skills as well as “people” skills.Promoted to Sr. Program Manager-accreditation division lead in 2021. Supervises the day-to-day flow and execution of all accreditation work and grant funded deliverables for the GEDA, PACED, EDAP and CUAP programs. แสดงน้อยลง What I do: Deliver excellent communication and product value to emergency physicians. Define and develop the strategic annual plans, marketing tactics, program development, promotion, sales and life cycle of ACEP's suite of revenue-generating programs & educational products. Maintain fiscal stewardship. Plan and implement onsite stores utilizing space and product planning, live discussions, and author signings- creating the optimal member experience. Foster relationships with medical partners to expand reach, visibility, and sales of EM-focused products through Reseller agreements, partnerships, custom programs, and cross promotions. These activities make up the educational products contribution to the College and YOY growth achieving a successful bottom line. How I do it: Actively research the EM community to drive tactical plans for new program launches and upgrade current programs. Develop messaging that "speaks" to the EM market coupled with tactics to get messaging in front of market. Work with internal teams to successfully build and implement strategies to reach segments within emergency medicine. Create and analyze sales and inventory reports to support decision-making. Track the effectiveness of marketing efforts, touch points, and promotional plans, and ensure effective ongoing delivery of programs, products, subscriptions and renewals via CRM records, and workflows. Develop fulfillment processes and service protocols for subscription-based products.Big wins: Through research and discussions with EM leaders, and working in concert with colleagues- successfully built, implemented, and launched a new Residency Learning program that fills an educational needs gap and brings in a significant amount of revenue for the College. Collected $2M in revenue in fiscal year 16/17. แสดงน้อยลง

  • Sr. Program Manager, Acreditation

    Jan 2018 - Jan 2024

  • Sr. Program Manager, Accreditation

    Jan 2011 - Jan 2024

  • GEDA Program Manager

    Jan 2018 - Jan 2021

  • Marketing Manager, Educational Products

    Jan 2011 - Jan 2018
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  National Spine Health Foundation

  Jan 2025 - now

  Communications Director

  As the Communications Director at National Spine Health Foundation, I lead the development and execution of strategic communication initiatives designed to amplify NSHF's message and engage with our audience. Managing various aspects of external communications, including email marketing, podcast production, patient advocacy communications, fundraising, media relations, and project management, NSHF will significantly increase brand visibility, drive engagement, and secure valuable partnerships.