Mustansar Hussain

Experience

• 

  Coca-Cola CCI

  Dec 2007 - Aug 2019

  ▪ Preparation of Annual Business Plan ▪ RTM restructuring ▪ Ensuring profitability of Distributors through effective Route Planning & Resource management ▪ Capability improvement of Distributors Sales Force ▪ Training & Coaching of Pre Sellers ▪ Primary Sales Management, ▪ System & Processes Implementation ▪ Infrastructure Development ▪ Long Term need Assessment of Distributors ▪ Reconciliation of Distributors Receivables/Payables ▪ Stocks Management ▪ Sell In & Sell out Invoices management ▪ Reformation & Restructuring Planning Show less • Responsible for leading the overall volume and market share of the assigned Zone/Area along with business development and asset deployment / monitoring activities through given resources. • Compilation and execution of given Plans/Objectives to attain Zone/Area wise Primary/Secondary Sales and Products/Packages Availability Targets. • Regular Market visits to supervise/monitor the proper execution of set objectives/plans to ensure the attainment of desire results and to cultivate strong relationship with current and potential dealers especially with Key Accounts and Wholesalers. • Market Intelligence regarding Market Share, Trends, Analysis, Availability, Competition Activities etc. And communicate the same timely and accurately to seniors for better monitoring and controls. • Supervise/ensure the proper injection/placement and optimal utilization of Company’s Assets in the market i.e. Coolers, Glass, Shell, Signage etc. • Supervise/monitor the Stocks transactions at all levels against Planning and Forecasting. • Distribution Management through Voyage to ensure the proper execution of sales operations, ROI, KBI’s, RTM, Inventory Management etc. Zone / Area Management through Geographic Analysis, Potential Estimation, Infrastructure Analysis, Coverage Analysis and Call Frequency Analysis. • Supervise the Segmented POS Execution through focusing on Trade Channels to achieve the set objectives of RED/Commercial Leadership Show less • Ensuring Secondary pack wise volume and NSR targets are met and suggesting new ways to generate more sales. Providing accurate secondary Sales forecast of area. • Ensuring new outlets are created and retained as per target and area potential. • Analyzing SFE KPI’s and suggest ways to improve them. Ensuring that all data in the sales information systems pertaining in area is cleansed, validated and updated on a regular basis. • Ensuring Daily In-Outlet Execution is carried out by his team as per PicOS & RED criteria, ensuring proper execution of all marketing initiatives in area. • Monitoring and reporting competitor activity in assigned area and suggesting ways to counter them. • Supervising the proper injection and optimal utilization of Company’s Assets in the market i.e. Coolers, Glass, Shell, Signage, Outlet Activation material etc. • Maintaining customer collaboration and relationship with all the customers in area to ensure that they remain loyal. • Responsible for Advance ordering, settle receivables, stock management • Responsible for training and developing Presellers and Delivery teams. • Implementations of New System related Initiatives Show less

  • Distributor Executive

    Feb 2018 - Aug 2019

  • Sales Manager

    Sept 2016 - Jan 2018

  • Sales Development Executive

    Dec 2007 - Aug 2016
• 

  Gourmet Pakistan

  Feb 2020 - Dec 2020

  ZSM

  ▪ Planning & Managing overall primary & Secondary Monthly Targets ▪ Leading a team of 4 SSOs to acheive monthly & quarterly Sales targets▪ Responsible for achievement of sales KBIs on daily basis

• 

  SRC (Pvt) Ltd.

  Dec 2021 - Jun 2022

  SaafnSafe Home Hygiene products

  • ASM

    Dec 2021 - Jun 2022

  • Area Sales Manager

    Dec 2021 - Jun 2022
• 

  Mezan Beverages

  Jun 2022 - now

  Area Sales Manager