Lexi Damen

Experience

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  Freelance

  Jan 2012 - Jul 2024

  Digital Marketing Manager

  I stay up to date with the latest trends in sales, marketing, and technology, continually seeking to enhance my skills. My adaptability has allowed me to tackle complex projects while managing full-time roles, consistently delivering measurable results and staying ahead of industry trends. Below are a few examples demonstrating this.Graphic Designer / Social Media Manager / Email Marketer / CopywriterAs the Creative Services Lead at Virtually Anything, I manage a range of marketing functions, including social media and content strategy, graphic design, content creation, newsletter distribution, email marketing, and website management.Content Creator / UGC Creator / WriterI create high-quality visual and written social content for brands, with clients including Explorer Luggage, Mamaku Skincare, and Who Is Elijah. Currently, I’m honing my video editing skills and exploring opportunities in affiliate and influencer marketing.Social Media Manager / Community ManagerWith a proven track record in social media strategy and execution, I’ve helped brands like Fashion Marketing Limited, Noa Noa, Nice Things, and others build robust social media ecosystems that enhance visibility, foster community engagement, and drive measurable outcomes.Digital Media Manager / Campaign Architect / Performance Marketer / Data AnalystAs a sub-contractor for an Australian agency, I manage full-funnel marketing campaigns across platforms such as Google, LinkedIn, and Meta. I handle strategic media planning, campaign execution, optimisation, and reporting.SEO Specialist / Website ManagerIn addition to social media and paid campaigns, I have expertise in SEO and website management. I am actively building and optimising client websites and personal projects, utilising these skills.Email AutomationI have extensive experience in email marketing from previous employment, as well as the development and distribution of newsletters and campaigns for my own business, Lekkie. Show less

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  Moochi

  Jan 2012 - Jul 2015

  Sales, Stockroom Manager and Production

  While studying towards my bachelors degree at Massey University I worked In-store at Moochi Lane and went onto support both sales and stockroom management at Moochi's flagship, Moochi Refinery whilst also supporting the head office teams with production, events and marketing.

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  RUBY

  Aug 2015 - Mar 2016

  Contract Store Manager

  I was fortunate to land the opportunity to lead a team of 10 in RUBY's Auckland Airport Store on an 8 month contract role. The store was located in the international terminal and operated 20 hours each day.

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  Meadowlark Jewellery

  Jan 2016 - Jan 2017

  Office Executive

  At Meadowlark as office executive I supported the sales and marketing, production and e-commerce leads to fufill their duties, acting as an assistant to each, often covering their full roles when required.

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  Duffle&Co

  Jan 2017 - Dec 2017

  Production Manager

  With Duffle&Co I had the opportunity to move to Bali, Indonesia to lead the production management of leather duffle bags and various leather accessories, by working closely with local manufacturers.

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  Lululemon

  Jan 2018 - Oct 2018

  Community and Social Lead

  Responsibilities- Developed compelling copy and content that supported the company vision, receiving high engagement rates for our posts on the Lululemon AU/NZ Facebook Page- Led and assisted in-store events and product promotion targeting our local community, including weekly yoga classes, evening and day long events- Excellent networker and brand ambassador in-store and in the wider community, effectively contributing to sales targets through partnership sales- Provided outstanding customer experience, focussed in consultative and education sales Show less

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  Fashion Marketing Limited

  Oct 2018 - Jun 2022

  Sales and Marketing Manager

  Responsible for the wholesale sales, distribution and marketing activity of 11 international brands throughout Australia and New Zealand including Jac + Mooki, Nice Things Paloma S. and Noa Noa.Responsibilities:- Relationship and Account Management for NZ/AU 300+ retailers and our 12 EU/AU brand partners and sales agents.- Sales management and analysis, marketing management and distribution for 30+ ranges annually- Development brand and campaign marketing collateral across email, social, website, store POS and graphics for B2C and B2B channels.- Supported in on-boarding of brand partners- Developed go-to-market strategies for new brands- Identified and maximised seasonal sales quotas- Post production editing of brand collateral on Adobe Suite- Leadership and training support of new starters- Local and International travel (EU/AU/NZ) representing FML and our brands Show less

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  VTNZ

  May 2022 - Jun 2024

  Responsibilities:- Marketing and communication strategy for various print and digital campaigns - Contribution to the Strategic Marketing and Business plan- Campaign execution across search, social, email.- Campaign optimisation and reporting, briefing internal and external specialists when required- Campaign and project budget management- Leading the project management and execution of major business projects- Lead for development of the national CX program for customer research- Lead the development of the website and shop- Data Analysis and reporting, providing recommendations for improvement.- Briefing Media, Print and Merchandise Partners Show less Responsibilities:- Contribution to the Strategic Marketing and Business plan- Developing and distributing national merchandise- Lead the development and maintenance of VTNZ’s online presence including the website and shopProvide marketing expertise to the branch network and other business units- Produce marketing collateral where required including signage, POS, advertising and other branded material- Engage with internal stakeholders in the development of marketing campaigns for other business units; sales, HR, technical etc.- Execute brand campaigns to market, including internal communication, delivery of collateral and use of customer communication channels.- Execute copywriting across key collateral including brochures, signage, EDM content, posters adverts, branch comms, print and digital Show less

  • Marketing Lead

    Apr 2023 - Jun 2024

  • Marketing Executive

    May 2022 - Mar 2023
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  MAS - Medical Assurance Society

  Jul 2024 - now

  Digital Growth and Channel Manager