Cynthia (Cindy)

Experience

• 

  Havas Riverorchid

  Sept 2012 - Nov 2015

  Media Planner

  - Media buying, planning, analysing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible- collect and analyse information about different media channels, such as newspapers, magazines, radio, films, television and outdoor media.- TV, Radio, Print, Digital and OOH scheduling / budgeting- need to work closely with clients, understand their wants, needs and objectives and then make the important decisions about what media channels should be used for the campaign Show less

• 

  Mango Media Group

  Dec 2015 - Nov 2018

  - Handle annual media budget and prepare media plans to maximize the impact of campaigns.- working on ATL & Digital media planning- working with the client and the account team to understand the client's business objectives and advertising strategy.- presenting proposals, including cost schedules, to clients- recommending the most appropriate types of media to use, as well as the most effective time spans and locations.- making decisions on the best form of media for specific clients and campaigns;- managing client relationships to build respect and trust in judgement.- evaluating the effectiveness of campaigns in order to inform future campaigns.- Overall project management and supervision of media campaign.- Account management including WIPs, activities updates and invoicing.- Monitoring work performance of colleagues and setting the deadlines. Show less - working on ATL & Digital media planning and buying - working with the client and the account team to understand the client's business objectives and advertising strategy.- liaising with the creative agency team, clients and consumers to develop media strategies and campaigns;- making decisions on the best form of media for specific clients and campaigns.- undertaking research and analysing data using specialist industry resources.- identifying target audiences and analysing their characteristics, behaviour and media habits;- presenting proposals, including cost schedules, to clients.- recommending the most appropriate types of media to use, as well as the most effective time spans and locations.- working with colleagues, other departments and media buyers either in-house or in a specialist agency.- making and maintaining good contacts with media owners, such as newspapers, magazines and websites.- managing client relationships to build respect and trust in judgement.- evaluating the effectiveness of campaigns in order to inform future campaigns. Show less

  • Associate Account Manager (Unilever)

    Jan 2018 - Nov 2018

  • Account Executive (Unilever)

    Dec 2015 - Dec 2017
• 

  Premier Coffee

  Nov 2018 - Sept 2021

  Marketing Communications Manager

  - Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.- Ensure the digital media platforms across the company are up to date and have relevant content – including websites and social media platforms.- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising- Measuring and reporting on the performance of all digital marketing campaigns- Prepare detailed media activity reports.- Plan and manage the design, content, and production of all marketing materials.- Work with different marketing departments to generate new ideas and strategies.- Supervise projects to guarantee all content is publication-ready.- Create communication and marketing strategies for new products, launches, events, and promotions.- Develop public relations strategies and media strategies for current and existing products, launches, and promotions- Develop and produce high-quality, informative, and interesting press releases, press kits, and related materials- Maintain excellent relationships with mediaAnalyze media coverage; develop responses when needed- Organize promotional events, press conferences, tours, visits, and exhibitions - Collaborate with agencies and other vendor partners- Determine KPIs for PR and Communication department- Respond to communication-related issues in a timely manner. Show less

• 

  Europe & Asia Commercial Services Company Limited

  Oct 2021 - now

  • Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands' share targets.• Co-develop the Brand Vision, architecture, and long-term growth strategy. Develop and operationalize annual brand plans, leading excellent cross functional execution.• Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy. Drive an Integrated Marketing Communication.• Plan for the Brand and develop relevant materials in line with the Brand VIS for multichannel use.• Actively contributing and transforming knowledge and insights into the strategy and ensuring strategies support the category growth ambition. Progress innovation projects cross-functionally in line with the overall Brand ambition. Show less

  • Brand Manager

    Apr 2022 - now

  • Assistant Brand Manager

    Oct 2021 - Mar 2022