
Ameed Ahmed
Marketing Analyst Intern

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About me
Business Intelligence Engineer - Python, SQL, Tableau
Education

Saint Paul English High School
2014 - 2016O levels Pre-Engineering 1A*,6As,3Bs
Stiftung Universität Hildesheim
2023 - 2025Master of Science - MS Data Analytics
Institute of Business Administration
2018 - 2022Bachelor of Business Administration - BBA Marketing + Data Analytics 3.6Founded in 1955, IBA is a highly selective, interdisciplinary public university offering a range of undergraduate, graduate and postgraduate programs. IBA is currently one of Pakistan's highest-ranked and oldest business schools outside North America and has zealously guarded the high standards and academic traditions it inherited from Wharton and USC, all the while adapting and adjusting itself with the passage of time.

St. Patrick's High School, Karachi
2016 - 2018A Levels Pre-Engineering 4AsSt. Patrick’s High School is one of the earliest educational institutions in Karachi and has produced many generations of successful individuals who have made numerous contributions as leaders, politicians, businessmen, educators, socialites to name a few. The school was established in 1861 with the A’ level section being introduced in 1979.
Experience

Paystry
Mar 2021 - May 2021Marketing Analyst Intern● Analyzed customer experience data in R Studio by using different libraries to conduct sentiment + content analysis● Built a dashboard in Tableau visualizing survey results for stakeholders● Designed Surveys to collect behavioral data of 150+ consumers and conducted focus group discussions for 15+ participants

NayaPay
Feb 2022 - May 2022Product Trainee● Built a community of +4800 members by developing social media marketing campaigns for online channels● Performed market and competitive analysis of Fintech apps to assess trends & opportunities for expansion and community engagement

Jazz
Aug 2022 - Sept 2023Associate Business Analyst - Data & Strategy● Monitoring Performance & Quantifying Impact● Grew 30-day voice and 1-day voice base by 1.1% and 5.5% by evaluating big data and extracting patterns and insights● Created 5 dashboards in Tableau for CXOs and regional heads to visualize complex data & support data driven business decision making● Built a forecasting model for revenue projections with 95% accuracy & quantified effect of external variables on revenue targets for external stakeholders● Responsible for data quality management and data preparation from excel and Teradata for analysis and visualization in Tableau Show less

Popken Fashion Group
Dec 2023 - nowWerkstudent Busines Intelligence EngineerRetail and Ecommerce• Achieved an annual cost savings of €13,000 in terms of manual effort and time by developing an automated post-scheduling system in Java w/in Google App Script• Enabled real-time KPI tracking of revenue generated from 400 influencers spread across 33 countries by designing & executing an end-to-end ETL process in Python in Databricks and constructing a PowerBI dashboard.• Reduced customer attrition by 5% by enabling the system to connect creators to their customer IDs and order details in Excel, enhancing tracking and analytical capabilities for better customer relationship management.• Built an ETL pipeline using SQL w/in Databricks and a dashboard in PowerBi to enable formulation of cost-efficient Google Ads strategies, driving a projected increase of 10% in top-line.• Leading the automation of the invoice generation process through a robust ETL workflow in Databricks using Spark & SQL, expected to save 40 human hours every month and less operational errors. Show less

Stiftung Universität Hildesheim
Oct 2024 - nowResearch AssistantWorking on a project related to computer vision
Licenses & Certifications
- View certificate

Digital Advertising
HubSpot AcademyJul 2021 - View certificate

Joining Data in SQL
DataCampJan 2021 - View certificate

Google Analytics for Beginners
GoogleJun 2020 - View certificate

Introduction to Python
DataCampNov 2021 - View certificate

The Fundamentals of Digital Marketing
GoogleMar 2020 - View certificate

Introduction to SQL
DataCampJan 2020 - View certificate
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IBM Data Science Professional Certificate Specialization
IBM (Coursera)Jul 2019 - View certificate

Business Analytics Specialization (Customer, Operation, People & Accounting Analytics)
Wharton OnlineJan 2020
Honors & Awards
- Awarded to Ameed AhmedMeritorious Award Habib University feb 2018 Awarded the Meritorious Award by Habib University for outstanding academic excellence.
Languages
- enEnglish
- geGerman
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