
Joey Yeh
Interface Designer

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About me
UX Designer / Strategist
Education

St. Andrew's College
1994 - 1999Activities and Societies: Varsity basketball team, varsity baseball team, varsity cross-country team, Ontario Scholar.

Queen's University
2000 - 2002Computer Science & PsychologyActivities and Societies: JV basketball league

Ontario College of Art and Design
2003 - 2006Bachelor of Design (BD) Industrial Design
Experience

Lancer Systems
Apr 2006 - Mar 2007Interface DesignerLancer Systems is a well known ERP enterprise software development company in Taipei. Their clients include: Nankang Tyres, Wonderland baby strollers, and many more medium sized enterprises. While strong in programing they did not have any prior knowledge about interface design. In my short stint with them I have helped them created the CIS corporate identity, UI workflow optimization, UI style guideline, and presentation guideline. I still act as a consultant for them to this day for new projects. Show less

ASUSTeK
Apr 2007 - Jun 2010Interaction DesignerUnder the handheld BU I've worked on various mobile projects and involved in the ideation to prototyping interactive UI of mobile interfaces. In addition I was responsible for scenario building, storyboarding and presentation delivery on various concept exploration projects which some have led to eventual launched products. I was also the UI coordinator in joint design venture with partners such as Microsoft to design the first windows metro prototype phone and with Garmin to design the first Nuvii phones. I had also led a small team to explore interaction possibilities on mobile UI and eventually created an interaction guideline for developers' reference. In 2008 I worked on the interaction design of the Lamborghini ZX1 phone that has won the iF Communication Award that year. Show less

Corel Corporation
Jul 2010 - Aug 2016Design Lead / ManagerI've done design work in products including desktop applications, web based applications, mobile, and tablet applications. I specialize in scenario based concept exploration, getting ideas across to internal management and external clients through scenario presentations and UI mockups. In addition, I'm familiar with UX research methods such as user survey, contextual inquiry, cognitive walkthrough, low-fi prototyping, usability testing, and heuristic evaluation. I also am responsible for UI interaction workflow and UE specification delivery after the concept is a go. I have also been working with the Agile development method and instilling the Lean UX methodology.In terms of leadership, since 2011, I have been transforming the role of UX, taking it from a workflow and graphic production team to a strategy planning and execution team within the organization. Working directly from market research and user feedbacks, I was able to propose, design, and co-work with project managers and developers to successfully deliver the features users want most. I also proposed and led the effort to new GUI design on various products while improving usability on most used features, all in an effort to raise the overall emotional experience in using our products.Since early 2014, I began managing design under the new outsourcing model. Partnering with different designers and engineering firms from different parts of the world, I am required to deliver user scenarios, feature requirements, UI workflow, and GUI guideline for designers and engineers to follow. During development, since none of the people I work with are on site, good communication to maintain the level of quality and keeping up to schedule is a challenging task. Show less

UX Consultant
Jan 2014 - Jan 2017UX Strategy / Design ConsultantWorking with Hardware and Software development companies, both established and startups, to create UX Designs or to work with the teams in building a UX Strategy. Cases:1. Retail Store Startup Better experience for anyone moving from online to retail. Responsive Cloud based management system + adaptive POS UI. Works with mouse or touch. 2. Digital Signage Better experience from setting up to getting content playing on a signage. Responsive All-In-One Signage control + Content Management + Editing software that can be operated via a TV remote, with a mouse on computer as well as via touch directly.3. Logistic & Warehouse Management Improve logistic and warehouse management efficiency while decreasing the chances for human error. 4. Tool for Sales Reps Improve the experience for Sales Reps with an app fully integrated with the backend system to help with inquiring for stock, to track, or to make order.5. Management System for Small to Medium Sized Company Design a cloud based ERP management system that is suitable for 1 person with few task but flexible enough for many people with multiple tasks as the company grows. Show less
Licenses & Certifications

Website Development
The Art InstitutesDec 2005
Solid Works
Maple Leaf College of Business and TechnologyJul 2003
Teaching English as a Second/Foreign Language
Oxford SeminarsOct 2005
Pro Engineer
National Taiwan University of Science and TechnologyJan 2006
AutoCAD
OCAD UniversityJul 2002
3D Max
OCAD UniversityJul 2002
Honors & Awards
- Awarded to Joey YehiF communication design award iF design award committee, Germany 2008 The team won the iF communication design award for the interactive UI design of the Lamborghini ZX1 smart phone.
Languages
- enEnglish
- chChinese
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