Farida Naeem

Experience

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  RPA

  Jul 2019 - Apr 2022

  -Collaborated with and led an agile, multi-disciplinary team to produce projects and attune to Honda’s business needs. Led internal communications and disseminated information regarding creative deadlines, scheduling meetings and status updates to ensure timely project execution.-Produced projects from start to finish, meeting deadlines and scope, setting stakeholder expectations, mitigating project risks and maintaining team and client alignment.-Oversaw the production of monthly creative content to be posted across Honda’s social media platforms including video, photography, animation, illustration and influencer content both in-house and with outside vendors. All within a $10K budget and a two-month timeline.-Drove the pre-production, production and post-production efforts for a variety of different types of shoots for ambiguous, critical initiatives such as cultural moments and NFTs. Productions include video, still and animation.-Coordinated with clients, creative teams, and external vendors to ensure seamless project execution, managing timelines, budgets, and resources effectively. Managed a team of producers and production coordinators.-Independently managed multiple projects simultaneously in a fast-paced environment with tight deadlines, prioritizing tasks and adapting to evolving client needs and project requirements. Show less

  • Associate Digital Producer for Honda

    Apr 2021 - Apr 2022

  • Digital Production Coordinator for Honda

    Jul 2019 - Apr 2021
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  Conill Advertising

  Apr 2022 - Jan 2024

  Senior Social Producer for Toyota

  -Lead producer of social content production at Toyota sponsored live events including music festivals, sponsorships and sporting events such as the Gold Cup, World Cup, Rolling Loud, Lollapalooza, Besame Mucho, the Latin American Music Awards and the Latin American Billboards; manage the planning, budgeting, and execution of productions.-Lead the pre-production, production and post-production efforts for a variety of campaigns featuring on-camera celebrity talent, music artists and influencers such as Lenny Tavarez and Jay Mendoza.-Manage development, planning and execution for social and video productions for Toyota campaigns for broadcast and social video platforms such as YouTube, FB/IG, TikTok and Snapchat.-Strategically select production partners to ensure that the most innovation and leading creative is delivered within tight budgets and timelines.-Manage project workback development and management including budget planning, contract negotiation and facilitating legal conversations and documentation.-Cultivate an extensive vendor list for projects while effectively using diversity and inclusion when acquiring resources.-Negotiate competitive rates and usage for all required creative use. Ensure creative concept and execution partners deliver assets on time and within budget.-Implemented process for consistent monthly social content production to increase output and overall social media presence ensuring seamless execution and delivery of high-quality creative within specified budgets, legal usage and timelines. Show less

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  Sibling Rivalry

  Jan 2023 - May 2023

  Producer for Apple TV

  -Provided production support for all ongoing projects including Apple’s broadcast package for Apple TV’s all- new, exclusive streaming deal with MLB and MLS.-Project support, tracking and organization of all multi-work stream projects and high-scale deliverables for MLB and MLS broadcast packages including over 150 unique deliverables.-Oversaw timing, financials, QC and delivery of over 100 complex broadcast and digital deliverables.-Regularly organized and facilitated communication, project development and timing with internal teams and key stakeholders including Apple, MLS and MLB. Go to person between the production team and key internal stakeholders.-Managed projects within a broadcast and TV studio environment, contributing to streamlined processes and enhanced project efficiency. Show less

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  HECHO

  Mar 2024 - Jun 2024

  Senior Producer for Microsoft

  -Supported the production for Microsoft’s international campaign featuring their brand new 2024 AI PC with Copilot+. Deliverables included broadcastand social videos for seven markets in six languages and custom digital asset packs for each market.-Led and oversaw the production of the closing video for the Microsoft Build May Keynote viewed by both a live and streaming audience and presented by CEO Satya Nadella and CMO Yusuf Mehdi.-Regularly organized and facilitated communication, project development and timing with internal teams and Microsoft key stakeholders. Show less

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  American Honda Motor Company, Inc.

  Sept 2024 - now

  Senior Marketing Specialist, Honda National Advertising