
Rich DeSantis, CPA MBA
Chief Financial Officer

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About me
An accomplished and organized professional, known for ensuring business success through effective leadership and administration of finance and operations.
Education

State University of New York at Oswego
-Bachelor of Science in Business Administration, major: Accounting Accounting
Hofstra University
-Master of Business Administration in Managerial Science Managerial ScienceActivities and Societies: Sigma Gamma
Experience

PL Developments Corp
Jan 2009 - Jan 2012Chief Financial OfficerThroughout this role, I played a key role in reducing bank oversight by imposing limits on covenants and decreasing administrative costs. I contributed to increasing the department head's involvement in the decision-making process and empowering middle management by overseeing creation of company-wide budget process, including quarterly reviews with department heads.My key achievements in this role are:•Organized and facilitated monthly executive team meetings with keen focus on enhancing executive communication.•Minimized annual borrowing costs by $1M+ by restructuring credit facility.•Negotiated $11M recall insurance policy, covering entire organization, including strategic partners at low cost with main emphasis on mitigating potential risks and safeguarding corporate assets.A small summary of my previous work history is as follow:I served as Vice President of Finance at RockTenn Corporation – Corrugated Division, as Chief Financial Officer, Accounting Manager, & Controller at Dunhill Staffing Systems, Inc. Hauppauge, NYAdditional information will be available on request. Show less

Winholt Equipment Corporation
Jan 2012 - Jan 2013Chief Financial OfficerDuring this role, I provided facilitation in the infusion of additional capital in close collaboration with the owner and bank. I employed my analytical skills to analyze the overall business condition and facilitate sound decision-making to shed poor performing company acquired in 2011. I reviewed/improved internal controls within the company aimed at promoting operational efficiency and encouraging adherence to policies.My notable contributions to this role are:•Gained favorable outcomes by supervising the entire selection process of a new ERP system.•Improved timing and quality of financial deliverables by restructuring and upgrading the finance group.•Increased organizational profitability without risking long-term damage to company by applying cost containment procedures for reducing drain on cash. Show less

Designatronics Corporation
Jan 2013 - Jan 2015Chief Financial OfficerAs a chief financial officer, I ensured seamless organizational operations by managing various activities simultaneously, including financial reporting, M&A, forecasting, accounting, and taxation. I introduced financial dash boards for effective cash management, expenses tracking, and sales/profits administration. I contributed to improving cost efficiency by executing cost accounting functions within the company and controlling various costs.My major accomplishments for this role are:•Supervised staff of 12 members by employing extraordinary leadership skills.•Increased overall organizational effectiveness through the implementation of the new ERP system company-wide.•Generated cash for business to meet current need by analyzing non-core division and supporting decision-making regarding sell off. Show less

Elements Massage of Northport
Jan 2015 - nowPresident/Chief Financial Officer [Remote]In this role, I contributed to streamlining the overall operations of the organization through modernization administration processes of finance, facilities, technology, human resources, and administration, including financial reporting, forecasting, accounting, payroll, and taxation. I was mainly involved in the optimization of payroll, bookkeeping, and financial reporting process by utilizing QuickBooks Desktop and QuickBooks Enhanced Payroll.My major contributions to this role are:•Showcased exceptional leadership abilities by assembling a best in class team of 25 staff members, and implemented staff benefits not usually offered in small business that increased staff retention, reducing turnover to among the lowest rate in the franchise system.•Enabled studio to perform in the top 5% of all Elements Massage locations nationwide by motivating the sales team and leading operations towards improved efficiently.•Grew EBITDA margins in 5 years from 24.7% to 35.6% through optimization of service offering and process improvements.•Ensured smooth organizational workflow by overseeing all facets of small business with 85% of the work done remotely.•Maximized financial stability of organization by designing and maintaining sophisticated cash flow models in support of business operations. Show less
Licenses & Certifications

Board member and chairman of the finance committee of Temporary Service Insurance LTD
(TSIL)
Certified Public Accountant, New York
NY Department of Education
American Institute of Certified Public Accountants
AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS FOUNDATION
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