Chetna Sharma

Experience

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  Impulse marketing

  Sept 2010 - Aug 2015

  Team Leader (Sales)

  ●Monitor, Review and control the execution of all Sales activities of the group as per the agreed norms.● Handling the problems of team & guiding them to achieve their goals.● Cold calling potential clients via personal visit.● Meeting the Targets assigned to provide platform for growth of the company.● Handling & motivating the team to achieve the targets.

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  ARENA Capital

  Aug 2015 - Apr 2017

  Business Development Executive/Social Media Ads Manager

  • Managing Social Media pages for all the clients i.e. creating pages, posting, replying messages etc.• Monitor and engage in relevant social discussion about the clients, competitors, and industry.• Run regular social promotions and campaigns and track their success.• Engages in social media tactics that grow our followers, engage and retain them and help convert them into leads, customers and active fans.• Creating online ads for the clients.• Managing the sales process for new prospects, from initial contact through to closure. • Dealing with customer enquiries face to face, over the phone or via email. • Contacting prospective customers and discussing their requirements.• Cold calling potential clients via telephone or personal visit. • Making appointments to meet new and existing clients. • Developing & maintaining successful business relationships with all prospects. • Identifying what customers want to introduce the correct product for them.• Developing a full understanding of the business market-place by doing marketing research. Show less

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  Spectrum Auditing

  May 2017 - Oct 2017

  Business Development Executive

  • Planning and executing marketing strategy for different online platforms i.e. social media, google ads, web/SEO. • Attending networking activities to research and connect with prospective clients.• Maintaining meaningful relationships with existing clients to ensure that they are retained. Crafting business proposals and contracts to draw in more revenue from clients. • Orchestrated a variety of events, from workshops to online sessions to drive brand growth and customer engagement

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  Elite International Motors

  Oct 2017 - Jul 2024

  Marketing Specialist

  • Manage all the marketing activities of the group, create and implement the overall marketing department processes. • Manage to increase the leads through digital marketing efforts resulting in an increase of 42% growth in overall company sales target and 25% increase in website traffic.• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Planning Web, SEO/SEM, email, social media and display advertising campaigns.• Planning and executing the content plan/creatives for all social media platforms to increase the customer engagement and achieved organic following of 42000 on Instagram and 75000 on Facebook. • Led the development and launch of an e-commerce website using Shopify, managing website CMS and optimizing content, which significantly enhanced user experience and conversion rates.• Create and update product listings on E-Commerce website and other market places i.e. Amazon, Ebay.• Measure and report on the performance of all digital marketing campaigns using digital tools such as Google Analytics, Ad words, SEMrush, Meta Business Suite, Hootsuite, etc. • Successfully organized and executed a variety of events, including product launches, trade shows i.e. Automechanika, and promotional activities. • Oversaw CRM operations, ensuring accurate data management, segmentation, and personalized communication to nurture strong customer relationships.• Create relevant and required content for website, internal/external announcements, blogs, PR and corporate presentations. Show less

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  MasterClass Expat Luxury Automotive

  Mar 2024 - now

  Marketing & Communications Manager
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  CarsXchange

  Mar 2024 - now

  Marketing & Communications Manager

  • Developing and overseeing overall performance marketing strategy. • Creating and managing Google Ads & Meta Ads campaign• Regularly review and optimize all advertising campaigns for positive ROAS.• Managing Google Analytics to track and measure all marketing campaigns. • Planning & creating social media content for all platforms i.e. Instagram, Facebook, LinkedIn etc. to create customer engagement and organic reach. • Overseeing the lead management and CRM activities, developing email marketing campaigns (EDM newsletters, drip campaigns etc.) and marketing automation strategies for customer retention and retargeting • Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to management and marketing teams. • Conducting regular audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets. • Coordinating with 3rd party developers for website and App optimization to enhance the user experience and increase the conversion rate.• Planning & monitoring budget for all marketing campaigns.• Measured and reported on all marketing campaigns' ROIs and reallocated the budget accordingly. Show less