Andre Rampinelli Labate

Experience

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  Wponto2 Propaganda e marketing

  Mar 2010 - Apr 2011

  Supervisor de Vendas - Trade Marketing
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  SBT

  Jul 2011 - Jun 2020

  * Sales Analysis* Administration of Ad Views (Site and Social Media).* Control and Analysis of Billing.* Receipt Control / Material approvals for the implementation of creatives on the Adserver and Social Mediaplatforms.* Curation of third-party tags.* Tracking campaigns ..* Campaign Performance Analysis (CTR / CPC / VTR) + Investments and media compensation.* Schedule of Digital Advertising Displays.* Control of Exhibitions of Commercial Projects.* Programmatic Sales Tracking - Preferred Deals, Private Auction and Open Auction in Ad Exchange(ADX), Rubicon and AdSense.* Full Domain of Adserver Platforms, Ad exchanges.* Intermediation of Programmatic sales negotiations.* Commercial and Digital Media Support for SBT Affiliates and Affiliates.* Audiences Analysis of Youtube Channels.Participation in Internal Projects:- Improvement of SBT's Commercial Platform;- Reference in the process of implementation of Digital media in the internal SBT system;- Reference in the Operational / Commercial structuring of Digital Media;- Front in the Digital Media Training to OPEC SBT.- Top Platforms: Google DFP; Analytics; Adsense; AdExchange; Rubicon; - YouTube Analytics; FBAnalytics; ComScore.Participation in Internal Projects:- Improvement of the SBT Commercial Platform;- Reference in the process of implementing digital media in the internal system of SBT;- Reference in Operational / Commercial structuring of Digital Media;- Front in digital media training for OPEC SBT.- New Media Marketing SystemIAB - Programmatic Media Management - ESPMIAB - Programmatic Media Planning - ESPMIAB - Campaign Measurement and Optimization - ESPM Show less * Follow-up of the commercial processes, from the assembly of the digital proposals to the execution of the project; Control of receipt of materials for the implementation of the creatives in the platforms in digital media and social networks.* Area billing control; Creation and execution of monthly and annual reports of exhibitions; Control of project display; Post sales and administration of the DoubleClick For Publishers (DFP) ad placements report.* Control and launch of guaranteed programmers (PG), Preferred Deals (PD), Private Auctions (PA) and Open Auction in Ad Exchange (ADX).Use Platforms: DoubleClick For Publishers (DFP); ComScore; AdExchange; AdSense; Rubicon; FaceBook Analytics; YouTube analytics and video platform (other players).Google Analytics - Jump Education Certificate* Google Ad Exchange - Web Training Show less

  • Sales Analyst - Digital Media at SBT

    Sept 2015 - Jun 2020

  • Sales Assistant - Digital Media

    Jul 2014 - Aug 2015

  • Assistant Commercial Operations - TV

    Jul 2011 - Jun 2014
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  Azerion

  Jun 2020 - Dec 2020

  Programmatic Ad Sales Manager

  - Development and support of Trading Desk and In-house portfolio (Hunter)- Connect ATD networks to purchase Programmatic media.- Campaign performance analysis- Sale of special formats- Media Operations

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  Cox Automotive Brasil

  Dec 2020 - Mar 2023

  Ad Sales Executive - Digital

  - Portfolio Development/Servicing - Large Agencies and Clients- Sale of Special formats, Social Networks (Lead Ads) Video and Display IAB.- Operational Management of Media and Programmatic Inventory- Performance Analysis and After Sales- Operational Structuring (Adserver Project - Google Admanager) Configuration, ad unit creation/Key-value/Ads.txt, Programmatic Technologies.

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  Webedia

  Mar 2023 - Dec 2024

  Gerente de Vendas - Digital