Rhydian Perry

Experience

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  Clansman Cases

  Jan 1996 - Jan 2002

  Operations Manager
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  Creditsafe

  Jan 2002 - Jan 2008

  Streamlined and established CRM strategies, direction from start by restructuring customer services into distinct sales, support and administration teams- Spearheaded the development, communication and implementation of effective growth strategies and processes and liaised with key strategic partners and customers to define and meet SLA's- Increased client satisfaction and retention through development and implementation of new client interface and customer account management processes - Increased lead generation and associated sales by 7% through a very effective marketing strategy for minimal cost with an ROI of over 350%- Grew the customer numbers from 4k to 17k and CRM staff number increase from 9 staff to 50 through the CRM department’s expansion during a time when customer numbers grew- Identified 18% of subscribed users were not using the product by establishing analytics program- Reduced zero usage from 18% to 6% (currently at 2%), improving the annual customer retention rate by 9% by creating data set up focused marketing strategies - Increased the CRM team’s profitability by 35% by establishing customer insight programmes and LTV strategies to enable an aggressive vertical and cross sales strategy Show less - Managed and motivated a team of 14 sales professionals to achieve monthly sales targets of 30k in an intense cold call telesales environment- Worked as part of the young management team to set up the sales performance monitoring tools from scratch- conducted regular 1 to 1's and sales development plans- Instituted a ‘employ for attitude train for skill’ structure, assembled the furniture, stayed as late recruiting staff, rewiring the telephone system, set up computers and painted the walls Show less

  • Customer Services Manager

    Jan 2004 - Jan 2008

  • Sales Manager - New Business

    Jan 2002 - Jan 2004
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  Creditsafe Business Solutions NV

  Jan 2008 - Jan 2014

  Director of Customer Service and Sales

  - Conceptualised and established road maps and company vision for a busy, dynamic, constantly evolving business information provider- Oversaw overall operating functions across 11 international sites in 9 countries looking after 78’000 subscription customers with a portfolio value of 80 million- Provided data input, integrity, adhering to strict compliance legislation and data protection laws within the agreed SLA’s for all CRM systems, sales processing systems, customer back office systems- Successfully over achieved the sales targets by 1.6 million over the last 5 years by creating sales budgets, approved by the CEO for every CRM international sales team - Instrumental in identifying and growing the most profitable customer accounts from 3% of the portfolio to 20% by managing expansion of the key accounts sales and support teams.- Uplifted portfolio return from 89% to 115% by segmenting the groups customer base into 4 distinct sectors, each with separate marketing, contact, renewal, and upsell strategies - Managed a total redesign and rebuild project of the company’s sales processing system resulting in customer data accuracy increasing from 72% to 99%. - Successfully setup, trained, provided on-going support, set commission and budgets (personnel and sales) for 11 CRM teams with 450 staff across 9 European Countries. - Worked directly with the other company directors to drive the continued success of Creditsafe seeing revenue growth of 68 million over the last 5 years and an operating margin of 28% Show less

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  Vizolution

  Apr 2016 - now

  Director Of Operations & DPO

  Responsible for transforming and supporting the strategic and operational direction of infrastructure, information security, compliance and support teams in a fast paced, rapidly shifting environment where data security, compliance and exceptional levels of service are key drivers.

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  Lightico

  Aug 2023 - now

  GLOBAL VP OPERATIONS & DPO