PANKAJ KUMAR SHARMA

Experience

• 

  ITC Limited

  Jul 2004 - Jun 2011

  Area Executive
• 

  LT Foods LTD (D A A W A T Basmati Rice)

  Jun 2011 - Aug 2014

  Area Sales Manager
• 

  VRS Foods Limited

  Sept 2014 - Oct 2016

  Area Sales Manager
• 

  Patanjali Foods Ltd.

  Nov 2016 - now

  Senior Area Sales Manager (Zonal Sales Manager)

  Currently Handling Business of 12 Cr. Monthly Turnover with 5 Super Distributors, 125 Direct Distributors, 3 Super Stockists, and 7 Gramin Vitrak covering General Trade along with a team of 5 ASM, 30 Sales Officers and 90 DSMs (Onroll Team). Formulate Strategies and action plans to ensure Primary, Secondary, and Tertiary as per AOP.Preparation, Implementation, and review of the Sales PlanSales Performance ~ Conduct Monthly/Weekly Sales Reviews to Evaluate Team PerformanceAccurate Forecasting & Stock ControlMarket Development ~ Consolidation of existing covered markets/outlets and expansion into new retail outletsExecution of launching New product in the Assigned TerritoryTo provide market intelligence, monitor competitor activities, and awareness of the competitor’s strengths and weaknesses.Execute high-class visibility as per defined norms across retail outlets and wholesalers, Focus on SD/DB Stock, FIFO Policy Supply, and Execution POP Materials, Sales planning and forecasting, co-ordinate with supply chain team for better services.Evaluate and analyze the Expenses of the Sales Team with their PJPEnsure Control of Damage, Returns, and Expiry as per NormsRange SellingTimely reporting to GM and maintaining all the records properly, Ensuring Integrity of the Systems, Development, and training of salesmanManaging Distributors' Return on Investment (ROI) by rationalizing Investments, budgetary control, and driving efficiency of costs leading to consistently growing business. Show less