Maja Horvat

Experience

• 

  German-Slovene Chamber of Commerce and Industry (AHK Slowenien)

  Jul 2005 - Apr 2013

  • Responsible for marketing activities, sales and public relations for the region of Ex-Yugoslavia (Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia and Albania) for the trade fair Kölnmesse.• Preparation of marketing plans for trade fairs Messe Essen and Messe Stuttgart as well as their coordination and implementation.• Development of quotations and marketing plans for the international marketing of the Destination Germany on behalf of the German Federal Ministry of Economics and Technology – BMWi.• Organization and execution of press trips, promotional trips for Slovene travel agencies (LPR), press conferences and interviews.• Grouping and optimization of all marketing activities through to comprehensive sales activities across Slovenia.• Managed Marketing budgets and associated market P&L to develop and execute marketing strategies, budgets, and sales plans - tourism Industry• Retained clients to build brand awareness and generate leads while managing internal and external marketing campaigns and programs.• Establishment of contacts and cooperation with Slovene ministries, public institutions, associations, chambers and the German Institutions in Slovenia. Show less · Responsible for marketing activities, sales and public relations for the region of Ex-Yugoslavia (Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia and Albania) for the trade fairs Kölnmesse and Messe Berlin.· Management, preparation and implementation of the AHK business travel programs “Renewable Energies and Energy Efficiency” commissioned by the German Federal Ministry of Economics and Technology – BMWi.· Preparation of individual cooperation events at fairs – b2fair.· Preparation of marketing plans, acquisition of exhibitors and visitors as well as their coordination and implementation for the trade fairs Messe Essen and Messe Stuttgart.· Supporting and advising companies of the German agricultural and food industry, carrying out cooperation exchanges, preparing market analyses and the organization of market exploration trips and business travels. Show less · Responsible for marketing activities, sales and public relations for the region of Ex-Yugoslavia (Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia and Albania) for the trade fairs Kölnmesseand Messe Berlin,· Management, preparation and implementation of the AHK business travel programs “Renewable Energies and Energy Efficiency” commissioned by the German Federal Ministry of Economics and Technology – BMWi,· Preparation of individual cooperation events at fairs – b2fair,· Preparation of marketing plans, acquisition of exhibitors and visitors as well as their coordination and implementation for the trade fairs Messe Essen and Messe Stuttgart,· Supporting and advising companies of the German agricultural and food industry, carrying out cooperation exchanges, preparing market analyses and the organization of market exploration trips and business travels. Show less · Management, preparation and implementation of the AHK business travel programs “Renewable Energies and Energy Efficiency” commissioned by the German Federal Ministry of Economics and Technology – BMWi,· Individual organization, preparation and execution of German-Slovene business cooperation exchanges, professional seminars, information events, business delegation trips as well as conferences,· Business partner acquisition and business partner search, individual sales consulting for German companies,· Preparation of marketing plans for the trade fairs Messe Essen and Messe Stuttgart as well as their coordination and implementation,· Establishment of contacts and cooperation with Slovene ministries, public institutions, associations, chambers and the German Chamber of Industry and Commerce e.V. (DIHK). Show less

  • Regional Head of the Trade Fair Representation for Kölnmesse & Head of the GNTO

    Jan 2010 - Apr 2013

  • Head of Marketing and Sales Counseling, Legal and Taxation, Regional Head of Koelnmesse

    Jan 2010 - Jun 2012

  • Marketing Manager, Regional Head of the Trade Fair Representation of Messe Berlin

    Jul 2007 - Jan 2010

  • Marketing and Project Manager

    Jul 2005 - Jul 2007
• 

  German National Tourist Office

  Apr 2013 - now

  Head of GNTO in Slovenia

  • Promotion and Brand Enhancement: Promoting and enhancing the brand image of "Holiday Destination Germany" in Slovenia on behalf of the German Federal Ministry for Economic Affairs and Climate Action, including financial and budget management.• Development and Implementation of Marketing Strategies: Independently developing and executing marketing strategies to promote Germany as a holiday destination.• Campaign Management: Independently preparing, managing, and executing marketing campaigns, including advertising in print and digital media as well as on social media platforms.• Tailored Offers and Activity Optimization: Independently preparing customized offers and optimizing all marketing activities to promote Germany as a holiday destination.• Event Preparation and Execution: Preparing and executing various events, such as trade fair presentations, press conferences, media presentations, workshops, and seminars to promote Germany as a holiday destination.• Collaboration with Local Travel Agencies: Collaborating with local travel agencies.• Collaboration with German Tourism Providers: Working with German tourism providers, hoteliers, tourist destinations, and cultural institutions.• Organization of Press and Influencer Trips: Organizing and executing press trips, influencer trips, and blogger trips to Germany.• Brand Awareness and Profile Enhancement: Strengthening the recognition and improving the profile of the "Holiday Destination Germany" brand with a focus on sustainability and climate change mitigation. Show less