Thomas Zaviakas

Experience

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  PepsiCo - Frito Lay

  Jul 2013 - Sept 2013

  Assistant Brand Manager (Internship)

  Gaining experience in the process of creating a product from the original idea to final launch. Participation in projects for new products, communication with the global team of PepsiCo and advertising companies, participation in meetings, creating presentations.

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  Giaola

  Sept 2013 - Oct 2013

  Assistant Account Manager

  Gaining experience in the process of creating a new site / Learning how to attract consumers and launching services through the web / Learning how Google Analytics work

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  Pharmasept SA

  Oct 2013 - Dec 2017

  Product management responsibilities:- Responsible for new product development projects (NPD), working with cross-functional teams (R&D, Creative) and coordinating packaging, copywriting, communication, trade and promotion – Pharmasept CLERIA facial range, Pharmasept Baby Care, etc- Responsible for products’ strategic communication ATL & BTL- Participate in the annual Marketing & Budget Plan / annual & monthly (Volume+Value) Forecast- Responsible for planning & analyzing online/offline activities of Marketing Department - Perform market research, communicating results to the company and recommending alternative solutions/corrective actions, when appropriateCommunication management responsibilities:- Identify the main marketing points for every product and build the communication strategy- Design new product launch campaigns- Supervise the Media Shop for the effective completion of communication plan - Responsible for the entire range of advertising (banners, advertorials, magazine ads, etc.) & promotional (promo boxes, backlits, etc.) material- Develop training material for the sales department & customers- Communicate products’ strategy to the sales force and provide training on marketing aspects- Supervise the company’s social media accounts- Establish effective working relationships with clients, partners and media Show less Product management responsibilities:- Participate in new product development projects (NPD), working with cross-functional teams (R&D, Creative) and coordinating packaging, copywriting, communication, trade and promotion – Cleria facial series rebranding / Cleria Renewal Dry Oil- Participate in the annual budget plan- Initiate, implement and follow up product strategies as well as develop project plan- Organize and monitor advertising, promotion campaigns and trade marketing activitiesCommunication management responsibilities:- Product positioning & branding- Web & print content development- Development of training & promotional materials - Sales support- Public & media relations- Devise optimal communications strategies to reach target audiences- Write original content for the official company site, as well as web news updates- Establish effective working relationships with clients, and partners Show less

  • Brand Project Manager

    Jul 2016 - Dec 2017

  • Assistant Marketing Manager

    Oct 2013 - Jun 2016
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  APIVITA SA

  Jan 2018 - Mar 2023

  Global Product Manager - Face & Body Care

  Responsible for: Express Beauty, Bee Radiant, Body Care, Hand Care, Intimate Care, Bar Soaps, Men’s Care, Perfumes.Launches: Bee Radiant (face care / anti-aging), My Color Elixir (hair dyes), Caps for Hair (food supplement), BEE MY HONEY (eau de toilette), new Hand Care range, Christmas promos 2018, 2019 & 2021.New Product Development (NPD) responsibilities:- Perform market researches to understand market requirements and design new launches upon market needs- Prepare a cost analysis on the development of a new product- Prepare and approve product design, review design and recommend adequate changes- Being up to date with changes to legislation and new research- Coordinate with other teams to facilitate product launchMarketing responsibilities:- Prepare annual budget- Monitor consolidated sales from all markets that company has in attendance- Design communication campaigns for the launches- Present new products to affiliates/distributors Show less

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  Bolton Group

  Mar 2023 - Oct 2024

  Brand Manager Pharma & Beauty

  Key person for Pharma Channel for the brands Somatoline Cosmetic & Collistar.- Launch Collistar in the Greek market: 1. Develop and implement the marketing plan 2. Adapt and develop POP, Training, Communication materials dedicated to pharma channel- Establish and maintain budget for both brands- Manage expenses, forecast & inventory – Monitor the P&L for both brands- Define and manage the brands’ communication strategy using a variety of media, by developing a 360o plan with ATL and BTL activations- Build a strong relationship with key customers and design tailor-made marketing plan for each of them Show less

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  KORRES

  Nov 2024 - now

  Senior Brand Manager - Group Marketing