
Ben Rungsrithong
Reporter/Anchor (student organization)

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About me
Content Marketing for European MBAs and EMBAs | EDHEC Business School
Education

Elon University
2008 - 2012Bachelor of Arts (B.A.) Broadcast Journalism
International School Bangkok
-High School Diploma
Experience

Elon News Network
Mar 2010 - Mar 2011Reporter/Anchor (student organization)Reporter and anchor for Elon University's award-winning student news program. Shot, edited and produced my own packages in addition to serving as an anchor on the show.

Nation Multimedia Group
Jan 2011 - Feb 2011InternInterned at one of Thailand's largest multimedia companies. Shot, edited and presented my own stories in addition to having bylines published in the paper. Contributed to nascent online video section of The Nation's English-language website.

Cat & Nat Publishing (Thailand) Ltd.
Aug 2012 - Nov 2013Web Editor & Project ManagerCat & Nat was an English language lifestyle website in Bangkok, Thailand covering local events, restaurant reviews, notable community members, travel, and opinion pieces.• Lead and implemented a standardized editorial workflow and process.• Created, curated, and edited editorial content for one of Bangkok’s few English language lifestyle websites, featuring restaurant reviews, event listings, and interviews with local business owners and personalities.• Managed a team of ten full-time writers, photographers, bloggers, contributors, and designers as well as freelance hires.• Managed the company’s social media platforms to maximize engagement and drive traffic to the site while initiating and facilitating a responsive website redesign resulting in 10% increase in web traffic in one month. Show less

McCann Worldgroup
Feb 2014 - Mar 2015Copywriter- Copywriting and proofreading client copy on overlapping campaigns.- Participated in brainstorming sessions with other agency teams- Created promotional text for online ads- Ensured content adhered to SEO guidelines- Updated existing content on CMS

Copywriting, Digital Marketing, and Content Management
May 2015 - May 2020Editorial ConsultantSkills: Content Marketing Strategy · Content Strategy · Content Management Systems (CMS) · Digital Marketing · Search Engine Optimization (SEO) · SEO Copywriting · Interpersonal Skills · Customer Relationship Management (CRM) · Teamwork · Analytical Skills · Web Content Writing · Communications Planning · Consulting · Copywriting · Communication · Early-Stage Startups · Startups · Journalism · Video hosting · Multimedia content creation · Project management · Presentation Skills · Sales Funnel Understanding DIGITAL STRATEGY, COPYWRITING, BRANDED CONTENT. Past clients: Microsoft, the MICHELIN Guide, Evaneos, Gymglish, EDF R&D, etc.Project- and task-based creation, management, and editing of digital assets. Informed by data-driven methods, I composed and delivered premium content from blog articles and social media posts to press releases, white papers, marketing decks, and e-learning course materials. Show less

Groupe Transfer
Oct 2015 - Aug 2019Language Trainer & Digital Learning ExpertCreate, manage, and facilitate accessible, scalable, and bespoke learning solutions for clients with stringent learning outcomes. Consult with non-native professionals on best practices in varying professional disciplines in an anglophone setting; assist in navigating intercultural challenges presented by the modern workplace.People-focused digital L&D solutions:-Delivered remote, effective, well-facilitated training for a diverse, geographically disperse set of clients.-Collaborated with leaders, L&D Directors and SME's to identify needs, develop, and implement training solutions. Audited, designed, and trained clients on best practices in both formal and informal virtual training techniques for aspiring facilitators and trainers alike across unified communications platforms. Developed train-the-trainer materials, reference guides, reference cards, and job aids.-Engaged cross-functionally (sales, marketing, customer support, professional services, and product management) and cross-culturally to deliver initial technical and ease-of-use training.-Designed and developed learning solutions applying adult learning principles and systematic instructional deisgn to create learning content that best fits the needs of the learner (including online, virtual instructor-led training and blended learning content.)-Provided training as needed to end-users, project team, and other stakeholders. Bilingual work environment: use of both English and French every day. Show less

HEC Paris
Aug 2020 - nowDigital Communications ManagerIn-house journalist, webmaster, and editorial project manager. I help nurture candidates at every touchpoint of the customer journey by copywriting, producing, and overseeing inbound marketing collateral including: long- and short-form articles, videos, photos, brochure and website copy, product pages, case studies, event marketing as well as paid media (including banner and social, digital print, OOH, and short-form video). Other work includes every-day marketing materials such as presentations, digital thought leadership pieces and general copy augmentation. Partnering cross-functionally and with high-level stakeholders in both English and French, while ensuring inbound content adheres to editorial style guide and branding policies. Additional tasks include project-based and ad hoc communications, marketing, and admissions support under the broader guise of MBA Programs and HEC Paris Corporate Communications. Versed in CMS/web authoring tools: Drupal, Wordpress, Joomla, Prismic.Skills: Content Strategy · Microsoft Office · Leadership · Writing · Team Leadership · Content Marketing · Press Releases · Web Content Writing · Content Management · Digital Marketing · Branding & Identity · Project Management · Marketing Strategy · Social Media Marketing · Marketing · Copywriting · Bilingual Enlish-French Show less

EDHEC Business School
Sept 2024 - nowMarketing Content Manager
Licenses & Certifications

Certificate in Teaching English to Speakers of Other Languages (CELTA), Pass B
Cambridge Assessment EnglishJan 2013
Maîtriser le Marketing Digital
HEC Paris Executive EducationNov 2022
Volunteer Experience
Remote Voting Support Volunteer
Issued by Vote from Abroad on Mar 2020
Associated with Ben Rungsrithong
Languages
- thThai
- enEnglish
- frFrench
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