Emilio Takas

Experience

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  OPE

  Jan 2004 - Feb 2008

  Performance Marketing Manager & Internet Specialist

  ● Head of the Sales Department- 135% sales growth in one year- Managing a 3 members team of sales representatives● SEO/SEM for the directory website- Over 85% Organic Traffic to the website● Paid Ads Campaign Management

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  Hellenic Telecommunications Organisation

  May 2006 - Jan 2007

  White Pages

  Directory Phone Support

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  Enimerwsi.gr

  Feb 2008 - Oct 2015

  Founder - Editor in Chief

  ● User Interface and User Experience Design of the main website and its internal pages.● User Interface and User Experience Design of the website's app for both IOS and Android● Website development in custom Wordpress interface● Social Media Management and building● Brand development● Web site traffic growth (Over 25,000 unique visitors per day)● Advertising revenue● Develop brand strategy● News publishing platform● Digital Marketing● SEO/SEM

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  Freelancer- Self employed

  Aug 2012 - Dec 2022

  Multifaceted Creative & Digital Marketing Entrepreneur

  ● Working with Fortune 500 Companies, Small businesses, Startups and Entrepreneurs in Web Design, Web Development, SEO and Digital marketing.● Creating Business Plans for Digital Marketing and Brand Awareness.● Planing, developing and implementing SEO strategy.● Doing keyword competition analysis in order to find opportunities outrank competitors in competitive search terms.● Oversee everything about technical SEO (e.g. Headings, Optimized-Compressed Images, Canonical Tags, Crawling, Duplicate Content, Redirections, Sitemaps, Robots.txt etc).● Working towards organic search optimization and ROI maximization● Identifying the buyer persona to better target identified audiences● Identifying problems and deficiency and implement solutions in a timely manner● Staying up to date with the latest SEO and digital marketing latest trends and best practices● Designing, sending and analyzing data of newsletters for purposes of the youtube channel and its content.● Maintaining relations with worldwide brands on filmmaking, photography and videography.● Online teaching video editing tools and techniques.● Analyzing Google Analytics traffic results and internal conversion reports, and make content recommendations based on results.● Managing website content● Negotiating backlinks● Creating and Manage Online Campaigns on Google Ads, Facebook Ads and Twitter Ads● A/B Testing and Data Analytics● Shooting, editing and presenting Educational Youtube Videos on Video Editing Tutorials, Filmmaking Tips and gear reviews videos. ● Capturing, editing and publishing photos for instagram accounts and products of gear for filmmakers, videographers and photographers.● UI / UX Design for websites and using Sketch, Adobe XD and InVision App. Show less

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  ITeQ SA (Pharmaceutical Digital Marketing)

  Jun 2014 - Jan 2015

  User Interface Designer & Internet Specialist

  ● Head of the Internet Department● SEO/SEM for ifarmakeia.gr● UI/UX for ifarmakeia app for both IOS and Android● User Interface Design for Digital Signage app in Pharmacies

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  KingBet Media

  Dec 2021 - Jun 2024

  Head of SEO

  ● Creating and implementing first-class SEO (Search Engine Optimization) Strategies for all online properties.» Manage a team of 6 people (in-house & external).» Technical SEO.» On-page SEO.» Off-page SEO.» International SEO.● Lead, motivate and train the SEO and Content team to perform at their full potential.● Analysing the SEO and affiliation industry to identify opportunities and threats.● Create the Content strategy for the acquisition content.● Drive new MAUs through organic channels and ongoing keyword research to identify opportunities.● Perform Conversion Rate Optimization aligning content plans with product roadmap, including updating content and calls to action.● Measure, analyze and report website traffic using Google Analytics.● Managing the SEO budget.● Contributing to the commercial development of all SEO products.Milestones:✓ 1410% increase on non-branded organic traffic in 24 months✓ Record number of non-branded KWs in top3 and top10 in less than 5 months✓ First position in all the main targeted keywords of the local industry✓ 0-20,000 International Organic Traffic in 6 months✓ 100% increase in MQLs. Show less

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  Athens University of Economics and Business

  Nov 2022 - now

  Visting Lecturer

  Department of Marketing and Communication

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  Gentoo Media

  Jul 2024 - now

  Head of SEO

  ● Develop the SEO Roadmap incorporating on-page, off-page and technical SEO strategies in a collaboration with the Head of Sports, the Head of Technical SEO and the Head of Outreach● Define and execute long-term SEO goals for traffic growth, lead generation, conversions.● Oversee multiple SEO projects, ensuring deadlines and KPIs are met● Align SEO efforts with broader commercial, content and development strategies.● Identify and prioritize markets for growth based on SERPs, traffic potential, regulatory compliance, competitor analysis.● Report to C-level executives and Directors on SEO Performance, ROI and future strategies.● Hiring talent across SEO roles.● Ensure all team members have a clear understanding of their goal and responsibilities.● Establish regular performance reviews and training programs for the team.● Communicate SEO needs and priorities to development, product and commercial teams.● Coordinate with the Head of Sports and the Sports Content Lead to ensure seamless execution of SEO Plans.● Work with PPC teams to create complementary organic and paid strategies.● Develop market-specific strategies to address different search behaviours and regulations in different jurisdictions.● Prioritize and delegate tasks for the SEO Sports team based on impact and urgency.● Prioritize focus areas across Technical, On-Page, and Off-Page SEO based on business needs.● Stay ahead of industry trends, including changes in algorithms, SERP and user behaviour.● Represent the company at SEO and iGaming conferences, sharing insights and enhancing visibility.● Lead crisis management to handle manual penalties, indexing issues, traffic drops or algorithm changes.● Monitor timelines and resource utilization, adjusting plans as necessary to avoid bottlenecks.● Approve outreach campaigns● Secure purchases for technical improvements (new tools e.g.) Show less