Nadira Amalia

Experience

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  University of Indonesia

  Feb 2017 - Nov 2017

  Public Relation of Student Council

  Building relation and publication to all internal and external parties- Implementing monthly events and news publication to students - Maintaining relation with professional academics - Implementing and monitoring monthly projects (Teknik Open House, Grand Launching BEM FTUI) Achievements: Entrusted to be Project Officer of Grand Launching BEM FTUI 2017

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  Civil Engineering National Seminar (CENS UI)

  Mar 2017 - Nov 2017

  Media Public Relations Coordinator

  Expanding event publication and participation through Media (TV, Radio, Newspaper, News-portal, Magazine) - Building relation and partnership with online and offline media - Planning and monitoring media partnership acquisition (listing media database, media priority, media categories, media barters, public exposures analysis)- Creating media partner proposal (media counterpart packages)- Conducting and monitoring media partner publication daily progressAchievement:Partnering with over 50 medias both National and International (SCTV, Media Indonesia, Techno Konstruksi, detik.com, etc) Show less

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  University of Indonesia

  Jun 2018 - Jun 2019

  Assistant Lecturer

  Facilitating students learning by teaching a major subject lesson about Environmental Engineering- Lecture's Assistant of Subject: Water Flow Design & Water Treatment Design- Population and water projecting to analyzing the alternative design, water quantity, and water quality - Assisting student to create water pipping using Google Earth for Water Flow Design - Assisting student to design the whole water treatment units using Sketch Up

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  Lazada Group

  Mar 2019 - Jun 2019

  Key Account Management Intern

  Relationship building with Unilever Indonesia in Lazada Retail Store (Pond's, Axe, Vaseline, Clear, Sunsilk, Zwitsal, Lux, Tresemme, Nameera and Citra)- Supporting and helping brand to analyze the market to join a campaign. - Preparing and implementing brand promotions on daily/monthly campaign plan- Directing the sales by setting up support for promotion to increase profitability - Preparing and controlling new product launching by managing Lazada app's Live Streaming project Achievement:- Promoting Pond's Glitter Glow & Revlon Kiss Cushion product launching, exclusively in Lazada Indonesia- Preparing and implementing Cethapile Ramadhan Campaign Live Streaming Show less

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  PT Bank Mandiri (Persero) Tbk.

  Nov 2019 - now

  1. Develop, propose and implement a joint promotion program (joint promo) with merchant partners, which aims to increase the frequency and volume of transactions for Mandiri Credit Cards product, especially in the E-Commerce merchant category (merchant partner : Tokopedia, Blibli, ZALORA, Lazada, etc.)2. Develop and optimize the use of marketing communication tools (includes above the line & below the line) in order to increase the utilization and profitability of Mandiri Credit Card holders for each specific segment 3. Negotiating with merchant partners, including negotiating fees, compensation for promotional costs, and benefits for joint promo programs that will be created and implemented together with merchant partners;4. Conduct regular competitor analysis of joint promo programs created by competitors in the credit card market, comparing the strengths and weaknesses as a basis for decision making in marketing strategy planning and credit card business development, especially in joint promo program initiatives;5. Conduct regular profitability analysis of the joint promo program that will be implemented to ensure that predetermined business targets are met with optimal cost efficiency Show less

  • Product Manager Partnership

    Mar 2020 - now

  • Officer Development Program

    Nov 2019 - now