Louise Murtaugh, APR

Experience

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  Florida Cypress Gardens, A Division of Busch Entertainment Corporation

  Jan 1984 - Jan 1991

  Vice President of Marketing

  • Achievement highlights * improved target marketing efforts resulting in an 8% increase in visitor attendance and $1.7 million in revenues * directed award-winning multi-media marketing plans and created successful promotions and public relations campaigns that increased bottom-line profitability * established open door policy that created a strong team environment * grew and managed $3 million budget supporting multiple departments

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  Miracle City Mall Shopping Ctr

  Jan 1992 - Oct 1994

  Director of Marketing

  Over site of on-site operations and marketingAchievement highlights * managed $1.3 million renovation project * researched/negotiated tenant leases for a win-win for both parties * produced and marketed over 40 events annually resulting in increased walk traffic and sales

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  Jupiter Tequesta Juno Beach Chamber of Commerce

  Nov 1994 - Sept 2007

  President/CEO

  A chamber executive in Northern Palm Beach County, my focus was to shape, facilitate and develop a strong business community by connecting members and promoting businesses to ensure a thriving business environment within our region of five communities. Achievement highlights* grew financial stability by 400% through improved internal teamwork, corporate sponsorship, membership and grants * created Education Foundation focused on leader development * implemented strategic plan that transformed chamber into a balanced staff and volunteer organization * developed collaborative partnerships that created new member programs resulting in increased retention and grew trustee level membership by 80% Show less

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  Molly's House Inc.

  Nov 2007 - Jul 2015

  Executive Director/COO

  Hospital Hospitality House (similar to Ronald McDonald House). • Managed daily operations, created new funding programs, implemented new services and maintained brand presence; doubled annual giving to over $500,000* developed strong relationships with Board of Directors, donors, volunteers and community members* identified community needs and created the new Respite Program, Breast Cancer Program, and the Serenity Garden (financed through new grants)* established collaborative partnerships and referral networks to expand outreach and services* through effective fundraising and grant solicitation, grew and managed $1.5 million investment portfolio * successful development programs resulting in a 33% increase to bottom-line• Recipient of the Soroptimist Civic Professional Award (2010) and the Virginia Moulton Public Relations Award (2012) Show less

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  Celebrities Fore Kids

  Apr 2015 - Jul 2017

  Executive Director

  Recruited to streamline/manage daily operations, expand fundraising initiatives and implement innovative new programs/services, responsive to both current and anticipated community needs* expanded signature fundraising event, The Celebrities Fore Kids Golf Classic and increased monies raised from $205,000 - $305,000* identified new development opportunities and created/implemented successful campaigns to capture new income* increased multi-media public relations and marketing plans Instrumental in transitioning this all volunteer, non-profit to a fully staffed operation in one consolidated corporate location in compliance with all associated regulations and standards* gathered/analyzed/updated data on all job descriptions and developed employee handbook* revised/expanded by-laws* created human resource and investment policies/strategies* prepared and maintained corporate licenses, documentation and guidelines Show less

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  LMGroup

  Jul 2017 - now

  CEO

  CEO of LM Group with 25 years of experience in non-profit and for-profit sectors. We help our clients succeed by providing services in three core areas:Fundraising: (grant writing; giving campaigns, corporate partnerships and event planning)Strategy: (strategic planning, board development, executive coaching and training)Marketing: ( media relations, public relations campaigns, newsletters, social media, website & SEO) Our purpose is to grow your business. LM Group is dedicated to the importance of professional integrity. Contact us today to get your business growing! http://www.LMGroup.Biz561.371.1693 Show less

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  Council on Aging of Martin County at the Kane Center

  Feb 2019 - Dec 2021

  Annual Fund and Grants Manager