Andrezza Tavares Bellé

Experience

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  Projec - Projetos Junior em Engenharia Civil, Arquitetura e Urbanismo

  Jan 2018 - Dec 2018

  Diretora de Marketing

  As Marketing Director at Projec, I had to make strategic decisions in relation to management and marketing, in addition to being one of the company's representatives.I was also responsible for leading the team to the best results, based on market research and data analysis.MAIN PROJECTS: the creation of the customer journey and new services forthe company. In my management, RDStation was also implemented, strategies with landing pages, social media resumption, inbound marketing with posts on our blog, improvement of Google Ads.MAIN RESULT: the company's record sales growth of 300%. Show less

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  ClassApp

  Jan 2019 - Nov 2019

  Estagiária de marketing

  I worked in the attraction and relationship of leads from the company's two initiatives - ClassApp and Exponential Schools. I developed guidelines for the writers of both blogs, created both Facebook, Instagram, and LinkedIn and Google ad strategies, managed social media, and also worked with blog post optimization.MAIN PROJECTS: the creation of the Instagram for Escolas Exponênciais (now with more than 3 thousand followers), optimization of ads, optimization of blog posts, organization of the ClassHack event, and support in the organization of ClassUP.MAIN RESULT: Exponential growth in blog hits, with numerous posts presented as featured snippets on Google. Show less

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  Sensedia

  Dec 2019 - Jul 2020

  Growth Hacker

  I was responsible for creating paid campaigns on Google, Linkedin, and Facebook Ads for the company's products and events. I worked with all relationship areas, proposing and running the most varied tests to scale the results of each area.MAIN PROJECTS: Hubspot management and improvement (data completeness and confidence analysis), marketing and sales content adequacy to comply with LGPD and GDPR, SEO and LGPD and GDPR training, blog content optimization, research new tools for all relationship teams, collection and analysis of NPS and analysis of website performance in analytics, directing the efforts of the content team to the correct optimizations of the website to perform better.MAIN RESULT: They used and paid 5 different tools + Hubspot to run the campaigns and didn't give as many results, I centralized all data in Hubspot, updated incomplete data, and deleted unnecessary information, facilitating the work of the marketing team and ensuring conversion results. Show less

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  Capital Empreendedor

  Jul 2020 - Jan 2022

  Marketing

  I was responsible for the marketing and sales team, guiding my team on the right path to scale our results. Before building the team I had, I worked on the development of paid campaigns on Google, Facebook, and Linkedin Ads, designed the entire website of the 0 company to grow our conversions and optimize our content, I was responsible for posts on social media and blog, in addition to sending marketing and commercial emails. I also built the first dashboards in the area.I currently oversee my team does these tasks while delving into the company's data, working with strategic corporate partnerships, and developing the people who work with me.MAIN PROJECTS: support of the corporate partnership with BNDES and Vivo, dashboard of marketing KPIs, structuring and execution of the company's largest selection process, creation and optimization of our second version of the website, direction and development of the team, management of the press office, partnership with ERPs, development of the 2021, 2022 and 2023 marketing plan, monthly elaboration of the editorial calendar.MAIN RESULT: 500% growth in attracting the company's leads and more than 10 interns hired in the selection process. Show less

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  Nubank

  Jan 2022 - now

  Marketing Analyst

  Responsible for the strategy and execution of corporate events and seller experience initiatives to strengthen relationships with strategic stakeholders and accelerate the sales pipeline. I focus on Account-Based Marketing (ABM), innovation, and driving impactful sales results. Key achievements:Strategic Event Management: Planned and executed high-profile events such as VTEX Day, Fórum E-commerce Brasil, and exclusive executive dinners, achieving significant progress in commercial negotiations. In 2024, I led seven events with 84% attendance and an NPS of 100, opening doors with key companies.Account-Based Marketing (ABM): Designed personalized campaigns for target accounts, combining detailed planning with efficient execution. Initiatives such as one-to-one strategies reopened negotiations and served as a benchmark for future actions.Innovation and Experience: Developed creative solutions for engagement, including automated communication flows and memorable event experiences, such as customized activations that generated over 800 qualified leads at events.Marketplace and B2C Communication: Structured high-performance campaigns with record-breaking results, negotiating directly with sales and product teams for strategic alignment. Developed playbooks to support transitions and implemented continuous improvements in communication operations.Leadership and Relationship Management: Manage multiple projects autonomously, collaborating with internal and external teams to ensure strategic alignment and excellence in execution. Show less