Marie-Christine Daigle

Experience

• 

  Bell Media

  May 2011 - Sept 2019

  -Lead team responsible of ad campaign implementation, delivery, optimization, forecasting, reporting & revenue analysis-Play a leadership role working with stakeholders to identify areas for ad revenue growth and new monetization strategies-Creation of process, workflows and goal-setting to achieve best-ever digital order fulfilment and monetization targets-Manage and develop relationships with technology providers -Provide expertise around areas of media and technology and POVs on industry’s challenges Show less -Responsible of ad inventory management, campaign delivery and reporting over 150 websites and 30 mobile applications across Canada reaching more than 16 million monthly visitors-Forecast inventory availability, sell through rates, employing statistical analysis and modelling-Work closely with technology vendors to efficiently manage the seasonality aspect of the business. Reduced campaigns under-deliveries to an all time low.-Participated in implementing an effective programmatic offer -Provide training and support to +50 people across Canada Show less

  • Senior Manager, Digital Yield / Data / Account Management

    Sept 2018 - Sept 2019

  • Digital Ad Inventory & Yield Manager

    May 2017 - Aug 2018

  • Digital Ad Inventory Manager

    Sept 2015 - Apr 2017

  • Digital Account Manager

    May 2011 - Sept 2015
• 

  OPN LAB

  Aug 2020 - now

  Digital Operations Lead