Marie-Christine Daigle

Marie-Christine Daigle

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location of Marie-Christine DaigleBrisbane, Queensland, Australia

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  • Timeline

  • About me

    Digital Operations Manager

  • Education

    • Université de Sherbrooke / Sherbrooke University

      2010 - 2015
      Bachelor's degree Marketing communication
  • Experience

    • Bell Media

      May 2011 - Sept 2019

      -Lead team responsible of ad campaign implementation, delivery, optimization, forecasting, reporting & revenue analysis-Play a leadership role working with stakeholders to identify areas for ad revenue growth and new monetization strategies-Creation of process, workflows and goal-setting to achieve best-ever digital order fulfilment and monetization targets-Manage and develop relationships with technology providers -Provide expertise around areas of media and technology and POVs on industry’s challenges Show less -Responsible of ad inventory management, campaign delivery and reporting over 150 websites and 30 mobile applications across Canada reaching more than 16 million monthly visitors-Forecast inventory availability, sell through rates, employing statistical analysis and modelling-Work closely with technology vendors to efficiently manage the seasonality aspect of the business. Reduced campaigns under-deliveries to an all time low.-Participated in implementing an effective programmatic offer -Provide training and support to +50 people across Canada Show less

      • Senior Manager, Digital Yield / Data / Account Management

        Sept 2018 - Sept 2019
      • Digital Ad Inventory & Yield Manager

        May 2017 - Aug 2018
      • Digital Ad Inventory Manager

        Sept 2015 - Apr 2017
      • Digital Account Manager

        May 2011 - Sept 2015
    • OPN LAB

      Aug 2020 - now
      Digital Operations Lead
  • Licenses & Certifications

    • Fundamentals of Digital Marketing

      Google Digital Garage
      Jan 2020
    • Google DFP Audience Fundamentals

      Google Ads
      Jan 2017
    • DFP Fundamentals for Traffickers

      Google Ads
      Jan 2015
    • Google Doubleclick Manager

      Google Ads
      Jan 2014
    • IAB Canada The Download Webinars

      IAB Canada
      Jan 2016
    • EX-023 Excel 2010 Intermediate

      Versalys
      Jan 2016
    • Display & Video 360 Certification (DV360)

      Google
      Jan 2020
    • IAB Canada Ad Ops Committee Meetings

      IAB Canada
      Jan 2016
    • IAB Programmatic Media Buying (PMB) Course

      IAB Canada
      Jan 2015