
Faith Otu
Intern

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About me
Marketing and communication specialist | Business strategist and consultant | Retention expert | Brand management | Product manager
Education

University of Lagos
2015 - 2019Bachelor of Business Administration - Bsc
University of Stirling
2023 -Master's degree Marketing and brand management
Experience

Leo Burnett
Aug 2018 - Oct 2018Intern
Ecobank Nigeria
Feb 2020 - Dec 2020Intern- Administrative Support:Assist with day-to-day administrative tasks such as filing, data entry, and handling correspondence.Manage and organize documents and records.- Customer Service:Provide support to the customer service team by assisting with customer inquiries and resolving issues.Help guide customers through banking processes and services.- Data Analysis and Reporting:Assist in gathering, analyzing, and interpreting data for various projects and reports.Prepare and present reports on findings to supervisors.- Financial Services Support:Support various financial services teams such as retail banking, corporate banking, and investment banking.Help with account management tasks, including opening new accounts and processing transactions. Show less

EFTD
Jan 2021 - Dec 2021Account Manager- Client Relationship Management:Develop and maintain strong, long-term relationships with key clients.Serve as the primary point of contact for clients, addressing their needs and concerns promptly.- Sales and Revenue Growth:Identify opportunities to upsell and cross-sell eFTD’s logistics services to existing clients.Work towards achieving sales targets and revenue goals set by the company.- Account Planning and Strategy:Develop strategic account plans tailored to each client’s logistics needs and business objectives.Conduct regular reviews of account performance and strategize on ways to enhance client satisfaction and retention.- Onboarding and Implementation:Oversee the onboarding process for new clients, ensuring a smooth transition to eFTD’s logistics services.Coordinate with internal teams to ensure successful implementation of logistics solutions for clients.- Product and Service Expertise:Maintain in-depth knowledge of eFTD’s logistics services, industry trends, and best practices.Provide clients with expert advice on how to maximize the value of eFTD’s logistics offerings.- Issue Resolution:Address and resolve any logistics-related issues or challenges faced by clients in a timely and effective manner.Coordinate with operational and technical support teams to troubleshoot and solve client problems. Show less

Reliance Health
Jan 2022 - Oct 2023- Develop and maintain strong, long-term relationships with corporate clients.Act as the main point of contact for client inquiries and issues, ensuring timely and effective resolution.- Implement strategies and initiatives aimed at retaining existing clients.Identify opportunities to upsell or cross-sell additional services to current clients.- Collect and analyze client feedback to understand their needs and concerns.Work with internal teams to address client feedback and improve service offerings.- Ensure that clients receive high-quality service and support.Coordinate with different departments to ensure that client requirements are met efficiently.- Manage the process of contract renewals, ensuring timely and successful renegotiation of terms.Prepare and present renewal proposals to clients.- Track and report on client retention metrics and KPIs.Analyze data to identify trends and areas for improvement.- Educate clients about new products, services, or changes in existing offerings.Provide training and support to help clients effectively utilize the company's services.- Plan and execute client engagement activities, such as seminars, webinars, or appreciation events.Represent the company at industry events and client meetings.- Proactively identify potential issues that could affect client satisfaction and retention.Develop and implement solutions to address client concerns.- Collaborate with sales and marketing teams to ensure alignment on client strategies.Provide feedback and insights to help develop targeted marketing campaigns.- Stay informed about market trends and competitor activities.-Provide insights to help the company stay competitive and relevant to clients. Show less - Successfully manages a portfolio of 100+ high-value clients weekly, ensuring prompt resolution of issues and overall client satisfaction.- Facilitates the professional training of newly onboarded Reliance Care Officers and supports the team lead in mentoring a team of at least 10service agents.- Implements competency-based assessments and quality assurance checks to identify skill gaps, organize training sessions, and enhance overall team performance and efficiency.- Serves as the first point of contact for managing and resolving escalations for junior agents, acting as a certified subject matter expert in clinical servicesAddresses complex customer issues and inquiries with an in-depth knowledge of health insurance processes. Show less
Corporate Retention Associate
Apr 2023 - Oct 2023Reliance Care Officer
Jan 2022 - Mar 2023

Discover Bridge of Allan
Nov 2023 - nowStudent Consultant- Market Research and Analysis:Conduct research on local tourism trends and visitor preferences.Analyze data to identify opportunities for attracting more visitors to Bridge of Allan.- Community Engagement:Collaborate with local businesses, residents, and organizations to gather insights and feedback.Assist in organizing community events and activities to promote local engagement.- Marketing and Promotion:Develop and implement marketing strategies to promote Bridge of Allan as a tourist destination.Create content for social media, websites, and other promotional materials.- Business SupportWork with local businesses to understand their needs and challenges.Provide recommendations and support for improving business operations and marketing efforts.- Strategic Planning:Contribute to the development of long-term strategies for enhancing tourism and economic development in Bridge of Allan.- Gather and analyze feedback from visitors to identify areas for improvement.Recommend changes to enhance the visitor experience and satisfaction. Show less
Licenses & Certifications

Google certified Digital marketing
GoogleAug 2020
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