
Timeline
About me
Digital Designer @ Samsung Australia | Product Manager for Samsung Shop App
Education

University of sydney
2016 - 2019Bachelor's degree design computingI completed a Bachelors of Computational Design in 2019, where I have had the opportunity to work on a variety of projects over the course:- Commonwealth BankWorking with CBA to redevelop their branch spaces due to their decline with the emergence of internet banking. With my team we developed a proposal to reutilise their existing floor space to provide small businesses with a space to launch and test their product/service.- Vivid 2016 "Vibrant Waters"Developed a short… Show more I completed a Bachelors of Computational Design in 2019, where I have had the opportunity to work on a variety of projects over the course:- Commonwealth BankWorking with CBA to redevelop their branch spaces due to their decline with the emergence of internet banking. With my team we developed a proposal to reutilise their existing floor space to provide small businesses with a space to launch and test their product/service.- Vivid 2016 "Vibrant Waters"Developed a short film to express the extent to which our oceans have been affected by ourexcessive materialistic needs. Our piece was nominated and presented as the center piece for our exhibit in the Central Park Mall achieving a high distinction within out unit.- BacktrackerPlanner application to tackle the brief of "AI in the home". Backtracker is an interactive morning routine planner that effectively plans your morning, applying UX Methodologies we developed an effective everyday planner in align with our project scope. Show less
Experience

Post script creatives
Jan 2017 - nowFounder & designer- Developed extensive clientele skills and provided existing clients with consultations in effective development of digital and social marketing strategies- Developed digital assets for clients to launch their intended social media campaigns, and develop a reputable brand image- Professional grade photography skills, used to develop media assets for clients in their social media campaigns and brand images

University of sydney
Jul 2017 - Dec 2018Digital learning designer- Development of content for health science students, via creating a space where students are able to make notes of their studies and teachers are able to keep track of student progress (Lab Archives)- Creation and management of student learning modules, ensuring they are all working effectively before they are handed onto students (Smart Sparrow)

Louis vuitton
Jul 2018 - Aug 2019It technician & stock support- Implemented effective stock control methods to assist with a move to a significantly smaller store/storage space.- Managed large stock takes on a consistent basis, working through large stock variances due to past mismanagement of stock.- Assisted with the implementation of a new POS system for sale and stock, teaching colleagues correct practices when using said system.

Apia leichardt tigers fc - viareggio u20 international tournament (italy)
Mar 2019 - Apr 2019Social media coordinator/editor- Managed and developed a Social Media campaign for the entire duration of the tournament @alxviareggio- Liaised with local & national press, providing them with appropriate images of the tournament and assigned team

Shriro australia pty ltd
Aug 2019 - Jan 2022- Division of the Year Award (2019/20)- Headed the creation of digital marketing assets for Amazon brand launches and optimisation of Google Display Advertisements- Developed annual board reports and presentations for shareholders, released publicly on the ASX.- Developed a digital POS system to showcase products to customers in store internationally. Created with the intention to be easily updated in the future if content and requirements changes through an accessible web based content editor solution.- Developed imagery and video assets on a consistent basis, utilising photo manipulation and retouching techniques. Show less
Design Manager
Sept 2021 - Jan 2022Graphic Designer
Aug 2019 - Sept 2021

Open colleges
Jan 2022 - Oct 2023Digital designer- Implemented brand guidelines with improved branded illustrations and digital assets for e-marketing purposes ensuring a cohesive brand experience across the business- Developed custom coded digital learning assets to improve general student experience within the in house OpenSpace learning platform- Refined CX of Open Colleges website with revised landing pages, banners and CTA’s- Maintained user research in the form of student surveys and heat maps on Hotjar platform- Built Design System housing all Open Colleges UI assets to improve visual consistency across all platforms- Worked in an Agile team applying the methodology to all design processes Show less

Samsung australia
Oct 2023 - nowDigital designer | product & cro manager for samsung shop in australia- Manage the Samsung Shop App in Australia, overseeing product lifecycle and optimizing user experience (UX).- Collaborate with cross-functional teams to develop and implement digital design and content strategies.- Utilize data analysis and A/B testing to enhance app performance, user engagement, and customer satisfaction.- Lead content production and strategy for the app and website, ensuring alignment with brand guidelines and effective audience engagement- Utilized Insider's platform to create personalized customer journeys by segmenting audiences based on behavior and preferences, enabling tailored messaging and dynamic content to increase engagement and drive higher conversion rates.- Implemented automated triggers and A/B testing within Insider to optimize user experience across multiple touchpoints, enhancing overall conversion performance.- Leveraged Insider's predictive analytics to identify high-potential customers and deliver timely, relevant offers, improving customer acquisition and retention. Show less
Licenses & Certifications

Ux content strategy
PluralsightMar 2022
Ux strategy fundamentals
PluralsightMar 2022
Design and innovation thinking course
Centre for continuing educationSept 2021
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