Experience

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  Leonali s. de r.l. de c.v.

  Aug 2018 - Dec 2018

  Marketing project consultant

  Project Leader in the development of qualitative studies of product consumption and brand awareness in the target audienceDevelopment of market study and strategy to reach the desired segment

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  Gapsa mx

  Feb 2020 - Jun 2020

  Marketing project consultant

  Quantitative study of their product consumption in their target audiencesConsumer triggers investigationStrategic plan to reach the market segmentMarket research and strategy recommendations

• 

  Aiesec

  Jan 2021 - Feb 2022

  Successfully retained key partners and developed strategic relationships with Mexico-based companies seeking international talent, leading to over 200% revenue growth from national accounts year over year. Managed a top-performing recruiting team with 3 direct reports, achieving the number one team nationwide and top 10 worldwide, while overseeing selection processes for local candidates applying abroad and managing relations with foreign committees.

  • National Key Account Manager

    Jun 2021 - Feb 2022

  • Local International Internship Recruiter Leader

    Jan 2021 - Feb 2022
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  Grupo bimbo

  Feb 2021 - Jun 2021

  Business intelligence project consultant

  Project leader for a business intelligence (BI) initiative focused on conducting a market research,data analytics, and feasibility study for an event planning app. Developed comprehensivebusiness and launch plans, with a strong emphasis on utilizing dashboards to inform big dataanalytics-driven decision-making.

• 

  Johnson & johnson

  Jun 2021 - May 2023

  Implemented strategy, data analytics, and dashboard for professional sales representatives Oversaw execution of medical visit programsAccountable for accurate sampling forecast and effective management of professional marketing budgetManaged vendor relationshipsDrove continuous improvement in productivity Developed macroeconomic and market analysis for promo and price strategy for FMCGs. Actively collaborated in cross-functional brand squads for KPI tracking, and continuously sought areas of improvement through data quality optimization. Skilled in price and promotions control and control, and proficient in SAP.

  • National Professional Marketing Detailing Analyst

    Nov 2022 - May 2023

  • LATAM North RGM Pricing Intern

    Jun 2021 - Oct 2022
• 

  Cerveceria crazy moon

  Jan 2022 - Jun 2022

  Strategic business consultant

  Development of strategic management and innovation planning for brewery

• 

  Kenvue

  May 2023 - Sept 2024

  Oversaw LATAM marketing budgets and strengthened ROI strategies Planned and followed sample forecasting and inventoriesImplemented HCP approach strategies to further reach national targets per countryLead large-scale training projects with 4 direct reports Implemented strategy, data analytics, and dashboard for professional sales representativesOversaw execution of medical visit programs and assisted on HCP eventsAccountable for accurate sampling forecast and effective management of professional marketing budgetManaged vendor relationshipsDrove continuous improvement in productivityLed cross-functional project to enhance capabilities in LATAM impacting over 350 marketing collaborators and leaders throughout Mexico to Brazil

  • LATAM Professional Marketing Strategy Analyst

    Mar 2024 - Sept 2024

  • National Professional Marketing Detailing Analyst

    May 2023 - Feb 2024
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  Executive forecast

  Nov 2024 - now

  Editorial project coordinator