
Timeline
About me
Project Coordinator | Business Analytics Management | Expert in Market Research & Data-Driven Growth Strategies | Passionate Connector
Education

Universitat autònoma de barcelona
2024 - 2025Master's degree in applied research in economics and business applied economics
Tecnológico de monterrey
-Bachelor's degree business administration and strategyActivities and Societies: Active in the student government, leadership groups & the competitive dance team. Minor in FinanceMinor in Strategic ManagementCourse in Business Intelligence for Marketing Academic Talent Scholarship

Tecnológico de monterrey
-High school diploma multicultural programActivities and Societies: Active in the student government, leadership groups & the competitive dance team. Academic Talent Scholarship

Vanier college
2017 - 2017Course french languageAcademic Exchange Program
Experience

Leonali s. de r.l. de c.v.
Aug 2018 - Dec 2018Marketing project consultantProject Leader in the development of qualitative studies of product consumption and brand awareness in the target audienceDevelopment of market study and strategy to reach the desired segment

Gapsa mx
Feb 2020 - Jun 2020Marketing project consultantQuantitative study of their product consumption in their target audiencesConsumer triggers investigationStrategic plan to reach the market segmentMarket research and strategy recommendations

Aiesec
Jan 2021 - Feb 2022Successfully retained key partners and developed strategic relationships with Mexico-based companies seeking international talent, leading to over 200% revenue growth from national accounts year over year. Managed a top-performing recruiting team with 3 direct reports, achieving the number one team nationwide and top 10 worldwide, while overseeing selection processes for local candidates applying abroad and managing relations with foreign committees.
National Key Account Manager
Jun 2021 - Feb 2022Local International Internship Recruiter Leader
Jan 2021 - Feb 2022

Grupo bimbo
Feb 2021 - Jun 2021Business intelligence project consultantProject leader for a business intelligence (BI) initiative focused on conducting a market research,data analytics, and feasibility study for an event planning app. Developed comprehensivebusiness and launch plans, with a strong emphasis on utilizing dashboards to inform big dataanalytics-driven decision-making.

Johnson & johnson
Jun 2021 - May 2023Implemented strategy, data analytics, and dashboard for professional sales representatives Oversaw execution of medical visit programsAccountable for accurate sampling forecast and effective management of professional marketing budgetManaged vendor relationshipsDrove continuous improvement in productivity Developed macroeconomic and market analysis for promo and price strategy for FMCGs. Actively collaborated in cross-functional brand squads for KPI tracking, and continuously sought areas of improvement through data quality optimization. Skilled in price and promotions control and control, and proficient in SAP.
National Professional Marketing Detailing Analyst
Nov 2022 - May 2023LATAM North RGM Pricing Intern
Jun 2021 - Oct 2022

Cerveceria crazy moon
Jan 2022 - Jun 2022Strategic business consultantDevelopment of strategic management and innovation planning for brewery

Kenvue
May 2023 - Sept 2024Oversaw LATAM marketing budgets and strengthened ROI strategies Planned and followed sample forecasting and inventoriesImplemented HCP approach strategies to further reach national targets per countryLead large-scale training projects with 4 direct reports Implemented strategy, data analytics, and dashboard for professional sales representativesOversaw execution of medical visit programs and assisted on HCP eventsAccountable for accurate sampling forecast and effective management of professional marketing budgetManaged vendor relationshipsDrove continuous improvement in productivityLed cross-functional project to enhance capabilities in LATAM impacting over 350 marketing collaborators and leaders throughout Mexico to Brazil
LATAM Professional Marketing Strategy Analyst
Mar 2024 - Sept 2024National Professional Marketing Detailing Analyst
May 2023 - Feb 2024

Executive forecast
Nov 2024 - nowEditorial project coordinator
Licenses & Certifications
- View certificate

Building your marketing technology stack
LinkedinJul 2023 - View certificate

Financial modeling foundations
LinkedinJun 2022 - View certificate

Cómo desarrollar tu imagen profesional en la era de la nueva normalidad
LinkedinJun 2022 
Investor and stock principles
ActinverApr 2020
Bloomberg market concepts certification
Bloomberg lpMay 2020- View certificate

Cómo cultivar una mentalidad de crecimiento
LinkedinNov 2022 - View certificate

Sql for data analysis
LinkedinSept 2023 
Cae
Cambridge assessment englishJan 2018- View certificate

Business intelligence project analyst
Fundación carlos slimApr 2021 
Hsk 3
Hanban confucius instituteJan 2017
Volunteer Experience
Activities Assistant
Issued by Aerobot Planet on Jan 2019
Associated with Luisa CabreraChildcare Worker
Issued by Special Olympics on Jan 2020
Associated with Luisa CabreraPhotographer & Video Editor
Issued by Unidos Somos Iguales on Aug 2019
Associated with Luisa CabreraEnglish Second Language Teacher
Issued by ESCUELA MANUEL AVILA CAMACHO on Aug 2019
Associated with Luisa CabreraActivities Assistant
Issued by SuperCompucampo on Jan 2019
Associated with Luisa CabreraSports Instructor
Issued by Federación Mexicana de Rugby on Jan 2019
Associated with Luisa CabreraElder care
Issued by Caritas International.be on Aug 2017
Associated with Luisa Cabrera
Languages
- enEnglish
- spSpanish
- chChinese
- frFrench
- poPortuguese
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