Nathalie Favre

Nathalie favre

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  • Timeline

  • About me

    Brand Manager with Federal certification

  • Education

    • Polycom / sup de pub (inseec)

      2012 - 2015
      Bachelor’s degree marketing, communication and pr
    • Gymnase de chamblandes

      2008 - 2011
      Baccalauréat economie et droit
  • Experience

    • Hrs real estate ag

      Apr 2012 - Jun 2012
      Switchboard operator

      Its core competences are all-round construction-related services: As investor, project developer and total contractor they accompany their customers and partners through the life cycle of a property. They place high value on providing top performance and satisfying our customers and invest in know-how, quality and individual consultancy. As a competent partner they are committed to handling their customers’ needs - from planning and development over finance and realization through to marketing and exploitation of a piece of real estate. Show less

    • Imd business school

      Jul 2012 - Sept 2012
      Receptionnist

      IMD is a top-ranked business school, experts in developing global leaders through high-impact executive education.Accountabilities:- Telephone system operations- Welcoming guests (clients, subcontractors, suppliers)- Reception & re-distribution of documents/express deliveries - Petty cash float and credit card payments- Administrative duties- Taxi booking- Update of overhead information screen

    • Polycom lausanne

      Sept 2012 - Sept 2015
      Student

      Polycom Lausanne is a marketing, communication and PR school based in Lausanne, part of the SAWI.The program covers all the domains required for a professional practice in the communication fields. It is completed by internships in companies.

    • Affinity-primemedia

      Jan 2013 - Sept 2013
      Marketing and sales assistant

      Affinity-PrimeMEDIA is an independent media sales representative based in Switzerland, linking Swiss and Liechtenstein advertisers to more than 300 media from different sectors and target groups (Print, Online, Smart Phone, iPad, TV). Affinity-PrimeMEDIA has sister companies in France (Paris) and China (Beijing) and is a member of the Connect Alliance network.Accountabilities:- Improvement of PowerPoint presentations- Preparation of various documents- Reviewing & Updating existing sales documents- Preparation & Shipment of mailings Show less

    • Novertur

      Oct 2013 - Jan 2014
      Digital communications trainee

      Novertur has for objective to develop Internet and web 2.0 technologies in order to help small and medium-sized enterprises (SMEs) wanting to go international and to ease their access to trade partners abroad, organizations of support and trade service providers. Novertur aims to facilitate the development of strong international business networks by prospecting for new business opportunities and building go-global partnerships online.Accountabilities:- Community Management- Content creation for the company's blog- Create recurrent analytics reports emphasizing on the performance of the social networking activities and on the key aspects to improve- Generate leads through social media marketing- Participate and develop customer support and community management on Novertur (the network). - Create video tutorials and other tools aiming at guiding users and improving their Novertur experience.- Support the team by developing sales’ pipeline and participate in direct marketing through phone calls and other e-mailing activities Show less

    • Leo burnett

      Feb 2015 - Jul 2015
      Account manager intern

      Key accountabilities:- Provide support to the Account Manager on on-going projects - Start learning and observing how to manage projects from start to finish, develop and nurture a good working relationship with day-to-day client contacts- Effectively understand the creative process and makes sure creative is in line with agreed strategy- Coordinate logistics and circulate information accordingly- Learn about budgets and timelines to ensure delivery of projects on budget and deadline Show less

    • Leo burnett

      Sept 2015 - Apr 2018

      Key accountabilities:- Provide support to the Account Supervisor on on-going projects at all times. - Earn the confidence and knowledge to manage projects from start to finish, develop and nurture a good working relationship with day-to-day client contacts- Effectively understand the creative process and make sure creative is in line with agreed strategy- Coordinate logistics and circulate information accordingly- Manage budgets and timelines to ensure delivery of projects on budget and deadlineProject worked on include: o Visual Identitieso Trade Programso Consumer Engagemento Internal Communicationso HR Communicationso Websites Buildso Creation and support for the implementation of market toolkits Show less

      • Account Manager

        Jul 2017 - Apr 2018
      • Account Executive

        Sept 2015 - Jul 2017
    • Bat

      May 2018 - Jul 2024

      Accountabilities: - Deploying multi-category digital marketing, CRM and eCommerce campaigns- Ensuring implementation of all digital initiatives, such as media planning and buying, search optimisation, conversion rate optimisation and data analytics to support future business growth- Tracking, analysing and optimizing digital initiatives, whilst generating new ideas.- Internal stakeholders management (in and above market) to ensure seamless implementation of digital activities- Management of external suppliers and agencies Show less Main accountabilities include:- Understanding consumer behaviour and translate insights into actionable brand developments- Analysing market and brand performance and develop actionable recommendations- Reviewing brand BHI, CDF and consumer metrics performance vs targets and developactionable recommendations- Campaign performance ownership: tracking and proactive recommendations- Owning all elements of the 360 activity: product and campaign definition and delivery- Managing brand budget efficiently and effectively- Supporting definition of strategy: pricing, product (optimisation and pipeline), brandstandards- Owning individual toolkits (pricing, digital, horeca)- Managing creative agencies to deliver relevant & impactful 360° integrated campaigns- Internal stakeholder management Show less

      • Brand Manager

        Nov 2023 - Jul 2024
      • Area Digital Marketing Executive

        Apr 2023 - Nov 2023
      • Digital Marketing Executive

        Oct 2021 - Apr 2023
      • Parisienne Brand Manager

        May 2018 - Oct 2021
  • Licenses & Certifications

    • Communications specialist with advanced, federal certificate of higher vet (vocational, education and training)

      Confédération suisse
      May 2016
      View certificate certificate
    • Certification in communication, economy, law, marketing & sales

      Markom
      Jan 2013
      View certificate certificate
    • Certified marketer level 1 (cm1) credential

      General assembly
      Jul 2021
      View certificate certificate