
Timeline
About me
Event Marketing Manager at IBM
Education

The university of georgia-grady college
2012 - 2015Bachelor’s degree public relations gpa 3.8Major - Public Relations (Grady College of Journalism and Mass Communication)Minor - Spanish
Experience

Hotel indigo
Aug 2013 - May 2014Sales assistantI was responsible for strategic planning and executing of key events. In addition, I was accountable for Hotel Indigo Athens' social networking sites. In order to increase brand awareness & room sales, I coordinated Hotel Indigo Athens' Facebook and Twitter pages.

The southern coterie
Sept 2014 - Aug 2015InternThe Southern Coterie is an online community for entrepreneurs to connect, congregate and converse. I was responsible for writing blog posts for TSC and for managing the company's social media, including Facebook, Instagram and Pinterest. In addition, I helped support their annual TSC Summit, an annual niche multi-day conference, combining educational and inspirational sessions with the best and brightest names in business and branding.

Atlanta ronald mcdonald house charities
May 2015 - Aug 2015Special events intern• Solicited and negotiated new partnerships with Atlanta Ronald McDonald House Charities• Conducted statistical analysis of fundraising events• Worked on logistics planning for annual Hearts & Hands Gala

Meetingadvice
Feb 2016 - May 2018• Selected by The Home Depot as the preferred Meeting Coordinator on six annual meetings in 2016 & 2017• Coordinated an annual international conference with 5,000 plus attendees in 2016 and 2017• Increased pre-event engagement for three major events by 40% through marketing and event mobile apps• Increased client satisfaction by 14% for annual user conference in 2017• Created event apps via CrowdCompass and registration websites via Signup4 and Cvent • Organized vendor sourcing and vendor contracts• Managed audio-visual, speaker presentations, décor, rooming lists, food and beverage and transportation needs while onsite• Reviewed rooming folio and vendor invoices to close out billing of each program Show less
Senior Meetings & Events Coordinator
Feb 2018 - May 2018Meetings and Events Coordinator
Feb 2016 - Feb 2018

Ibm
Jun 2018 - nowEvent marketing manager• Develop an event strategy as part of a multi-touch interaction with clients surrounded with associated digital activities and social to increase and deepen client engagement. • Manage sponsorship, show-floor expo, agency relationship(s) and ensure implementation and execution of end-to-end event strategy and plan with highest of standards and as per event brand experience guidelines. • Collaborate and advise Campaign Manager on building communication plans for internal and external audiences, ensure event specific response lead management plan is implemented. • Manage event budget, continuously monitoring event performance to optimize activities, ensuring marketing created revenue commitments are met post event. • Collaborate with brand, content, product marketing and sales teams for event messaging, content, curriculum, sessions, and speakers.• Engage sellers in order to create and manage registration plans and efforts. • Own, manage and develop guidance, education and communication around event marketing tools, process, metrics, experiences, agency relations, best practices and response lead management in collaboration with various stakeholders. Show less
Licenses & Certifications

Digital event strategist (des)
PcmaNov 2020
Volunteer Experience
Volunteer
Issued by Court Appointed Special Advocates for Children on Aug 2012
Associated with Lindsey BeckleyMentor
Issued by Clarke County Mentor Program on Oct 2012
Associated with Lindsey Beckley
Languages
- spSpanish
Recommendations

Mayur ambaliya
Chartered AccountantSurat, Gujarat, India
Joao francisco
Experienced Digital Marketer & Event Producer, Specializing in PPC Optimization and Driving Business...Wembley, England, United Kingdom
Sha'ona hughes
Buyer at St. Jude Children's Research Hospital - ALSACMemphis, Tennessee, United States
Tristan kells
Software Developer at VistaAuckland, Auckland, New Zealand
André monteiro
Personal TrainerPorto, Porto, Portugal
Sumit kumar kamti
DEVELOPMENT OFFICER at LICKolkata, West Bengal, India
Pallavi srivastava
Business Analyst @TCS| PGDM Finance&Marketing|Noida, Uttar Pradesh, India
Kirstin shaw
Senior Project Manager at Winchester City CouncilGreater Southampton Area
Özgül ayyıldız
Manager of Warehouse Management, VattenfallViborg, Central Denmark Region, Denmark
Christian macedo
Product Delivery | Technical Programme Management | Cloud | AgileLondon Area, United Kingdom
Luciene laurett
Mestra em Agricultura TropicalSanta Maria de Jetibá, Espírito Santo, Brazil
Riccardo omenti
PhD student at the University of BolognaBologna, Emilia-Romagna, Italy
Rafael burile neregato
Product Manager | Product Growth | User Experience | Digital Strategy | Business evolution | Transfo...São Paulo, São Paulo, Brasil
Daoud benjamin
B2C Marketing Manager at SF Studios | Ex DisneyStockholm, Stockholm County, Sweden
Christina rougerie
Creative Director Interior DesignerDinan, Brittany, France
Weynalem workalemahu
EIT | Chemical Engineering, Process OptimizationMalaga et périphérie
Samuel iván kattán cerón
Jefe de Administración Zona Centro Norte Red MegacentroÁrea metropolitana de Santiago
Sitona holm
Convergence Lighting/AV - Specifications Sales || Real Estate Agent - KC Heartland HomesKansas City, Missouri, United States
Rohit arora
Sales | Business Development | Marketing & Brand Management | Channel Management (Automobile Indust...Indore, Madhya Pradesh, India
Nelson antonio nave maramaldo filho
Gerente comercial na FM2CCampinas, São Paulo, Brasil
...