Lindsey Beckley

Experience

• 

  Hotel Indigo

  Aug 2013 - May 2014

  Sales Assistant

  I was responsible for strategic planning and executing of key events. In addition, I was accountable for Hotel Indigo Athens' social networking sites. In order to increase brand awareness & room sales, I coordinated Hotel Indigo Athens' Facebook and Twitter pages.

• 

  The Southern Coterie

  Sept 2014 - Aug 2015

  Intern

  The Southern Coterie is an online community for entrepreneurs to connect, congregate and converse. I was responsible for writing blog posts for TSC and for managing the company's social media, including Facebook, Instagram and Pinterest. In addition, I helped support their annual TSC Summit, an annual niche multi-day conference, combining educational and inspirational sessions with the best and brightest names in business and branding.

• 

  Atlanta Ronald McDonald House Charities

  May 2015 - Aug 2015

  Special Events Intern

  • Solicited and negotiated new partnerships with Atlanta Ronald McDonald House Charities• Conducted statistical analysis of fundraising events• Worked on logistics planning for annual Hearts & Hands Gala

• 

  MeetingAdvice

  Feb 2016 - May 2018

  • Selected by The Home Depot as the preferred Meeting Coordinator on six annual meetings in 2016 & 2017• Coordinated an annual international conference with 5,000 plus attendees in 2016 and 2017• Increased pre-event engagement for three major events by 40% through marketing and event mobile apps• Increased client satisfaction by 14% for annual user conference in 2017• Created event apps via CrowdCompass and registration websites via Signup4 and Cvent • Organized vendor sourcing and vendor contracts• Managed audio-visual, speaker presentations, décor, rooming lists, food and beverage and transportation needs while onsite• Reviewed rooming folio and vendor invoices to close out billing of each program Show less

  • Senior Meetings & Events Coordinator

    Feb 2018 - May 2018

  • Meetings and Events Coordinator

    Feb 2016 - Feb 2018
• 

  IBM

  Jun 2018 - now

  Event Marketing Manager

  • Develop an event strategy as part of a multi-touch interaction with clients surrounded with associated digital activities and social to increase and deepen client engagement. • Manage sponsorship, show-floor expo, agency relationship(s) and ensure implementation and execution of end-to-end event strategy and plan with highest of standards and as per event brand experience guidelines. • Collaborate and advise Campaign Manager on building communication plans for internal and external audiences, ensure event specific response lead management plan is implemented. • Manage event budget, continuously monitoring event performance to optimize activities, ensuring marketing created revenue commitments are met post event. • Collaborate with brand, content, product marketing and sales teams for event messaging, content, curriculum, sessions, and speakers.• Engage sellers in order to create and manage registration plans and efforts. • Own, manage and develop guidance, education and communication around event marketing tools, process, metrics, experiences, agency relations, best practices and response lead management in collaboration with various stakeholders. Show less