Experience

• 

  Gemalto

  Feb 2008 - May 2014

  Passport operator

  As a passport operator, my main tasks was to take care of and reassure that the production of Swedish identification documents – such as passports, the Swedish national identity cards and other identification documents was going according to plan.

• 

  Qwork

  Sept 2011 - Jun 2012

  Consultant

  During my time at Qwork, I was hired to Åhléns when they were in need of more workforce to their department stores. Main tasks was basically assisting the sales persons, take care of the checkouts and take care of customer service.

• 

  Bon magazine

  Jan 2012 - Jun 2012

  Editorial assistant - intern

  As the editorial assistant, I was involved and produced the magazine BON while I worked andcoordinated the event planning for Bon’s 10th anniversary. My main tasks were to produce basic graphic material in InDesign and Photoshop, conduct and transcribe interviews aswell as researching and keeping track of upcoming fashion trends.

• 

  Manpower

  Jun 2014 - Aug 2015

  Consultant

  As a consultant at Manpower AB, my only consultancy was at Crane Currency, a company with a fully integrated banknote printer, paper maker and security feature developer. My tasks varied from packing documents and make sure they were ready to be delivered, to have a responsibility for quality testing and other machines in the production.

• 

  Polhem pr

  Jan 2016 - Mar 2016

  Pr assistant - intern

  Assisting the PR consultants at the fashion department with the production of newsletters, pressreleases and content for both the company website and our client’s websites. Also building longterm relationship with Swedish press, coordinating events and overseeing and following-up on both online and print media in order to create reports for the clients.

• 

  The walt disney company

  Aug 2016 - Sept 2019

  Nordic marketing assistant

  Key responsibilities:• Main point of contact with external media-, PR- and event agencies across Nordics• Deliver material and assets to media by locating images, liaising with internal contacts such as legal, finance and press contacts• Provide general admin support to Disney Channel team in coordination of strategic marketing & planning initiatives• Execute marketing partnership activities and delivering assets• Track results of media campaigns and build reports together with the channel team• Coordinate highlights for the channel and work closely with PR• Writing briefs to online/legal including logistics of channel initiatives• Update and manage various department reports, tracking documents and calendars• Assist in the development of communication tools: Managing assets, proofreading, localisation/translations of campaigns, websites and press releases • Build relationships with key stakeholders, internal teams, and external partners• Report ongoing and completed projects to EMEA Show less

• 

  Sf studios

  Oct 2019 - now

  Key responsibilities: • Oversee marketing activities across all distribution channels, focusing on maximizing our digital presence and driving customer engagement by optimizing traffic, visibility, and conversion.• Managing a marketing budget (+ investments from other studios).• Negotiating with studios for digital marketing campaigns, including project leadership and follow-ups.• Leading performance marketing efforts, overseeing the daily work of SEO/SEM and social media consultants.• Ensuring the overall marketing plan is current and that marketing material production stays within budget.• Setting social media content plans, participating in paid social media activities, and growing our social media channels.• Planning and implementing affiliate marketing campaigns, and striving to develop and find new affiliate partners across the Nordics. Show less Key responsibilities: • In this role, I worked high and low within the marketing field. I drove my own projects (ie drive in theatre and digital marketing projects), but also supported the team in their activities.• Responsible for our affiliate marketing strategy, which included planning andimplementing affiliate marketing campaigns as well as striving to develop and find new affiliate partners across the Nordics. Make sure we achieved the best CPO levels and worked with the most valuable affiliate partners. Data driven follow ups on all campaigns.• Set SoMe content plan and was involved in paid social media, as well as, growing our SoMe channels, in close cooperation with the Performance Marketing Manager. Data-driven follow ups on each bought social media, making sure the correct level of transactions is achieved on all campaigns.• Key stakeholder within SEO and our overall focus in this area. Worked closely with team members to ensure we do the most efficient activities to improve SEO for SF Anytime.• Managed our Influencer marketing collaborations across the Nordics.• Partnered up with Smart-TV providers (e.g. LG, Samsung) to ensure on-platformvisibility and featuring by planning promotional placement and sales activities. Datadriven follow ups on each campaign, including making sure we use the correct tracking methods.• Made sure overall marketing plan for the team is up to date and have control of marketing material production.• Main contact person for all production related topics, including writing briefs to production agency, making sure we work with the approved images, content etc, and making sure we keep deadlines and deliver our marketing campaigns in time.• Assist the team with Powerpoint presentations, external and internal newsletters and various types of marketing material. Show less Key responsibilities: • Establish new influencer activities through social media, podcasts and other channels that supports our business• Manage existing Community and future Influencer marketing collaborations across the Nordics (focus on Sweden and Norway)• Be the main point of contact for our B2B and B2C partners in their daily work• With an understanding of our partners’ tonality and target groups, make sure we deliver the latest and best in class social media assets• Project lead and deliver weekly and monthly newsletters towards external partners with information relevant to their business• Follow up on campaign results and make sure our data driven facts make ground for future decisions and priorities• Become the glue between the Marketing & Sales department and the Content department• Assist Head of Marketing & Sales in the ongoing brand work, making sure our brand guidelines and style guides are followed• Assist the team with presentations and various type of marketing material Show less

  • B2C Marketing Manager

    Feb 2022 - now

  • Marketing Project Lead

    Jun 2021 - Jan 2022

  • Marketing Coordinator

    Oct 2019 - Jun 2021