Experience

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  Greater reading convention & visitors bureau

  May 2013 - Sept 2013

  Marketing intern

  • Picked to create print and digital media to attract citizens to diverse events and tourism sites throughout the community.• Enhanced tourism engagement and sponsorships for events within Berks County and surrounding areas by writing and distributing press releases and designing print and digital media advertisements.• Increased the social media following on all channels and brought new business partnerships into the bureau.

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  Gannett nj

  Jun 2014 - Mar 2016

  Received a promotion in September of 2015 to Brand Manager to direct the production of newspaper and feature advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and collaborate with art designers, copywriters, media buyers and printers.• Key contributor in increasing sales by designing print and digital ads for quarterly marketing campaigns.• Successfully managed the Gannett NJ B2B site to implement digital campaigns and ensure the brand was effectively penetrating NJ markets.• Single-handedly created and executed an integrated and interactive marketing plan for the 4 Gannet NJ publications and successfully increased brand awareness across all publications by 19%. Show less

  • B2B Brand Manager

    Sept 2015 - Mar 2016

  • Marketing Coordinator

    Nov 2014 - Sept 2015

  • Multimedia Account Executive

    Jun 2014 - Nov 2014
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  Abel hr services

  Mar 2016 - Jul 2019

  Marketing manager

  Hired to manage the Marketing Department that included monitoring and reporting maximization of ROI on marketing strategy plans and campaigns through print and digital mediums including email marketing, social media, events, web, advertising, sales collateral, and presentations and print and digital materials. • Recognized for surpassing internal and external stakeholder and vendor expectations and project requests while adhering to company standards.• Managed annual media plans. Increased media reach and frequency while reducing spend by 40%.• Exceeded 2018 goal for prequalified leads by 22% through telemarketing, email campaigns, webinars and events. Show less

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  Gobabl

  Feb 2017 - Apr 2017

  Marketing consultant

  Selected to create sales presentations and sell sheets, update the company website, design templates and write content for online publications. • Maximized profit margin by recommending strategic marketing efforts to the Chief Executive Officer and marketing team to enhance brand awareness online.• Established and implemented a business and marketing plan that addressed product opportunities, new markets, distribution strategies and profit estimates within budget.

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  Marken

  Jul 2019 - now

  Promoted to Senior Brand and Communications Manager in September of 2021 to spearhead the management of the marketing communications team that entailed overseeing, approving and protecting the integrity and consistency of the company’s logo and branding standards.• Developed and built turnkey solution BID defense presentations for key clients including PRA/ICON, Pfizer, IQVIA and LabCorp.• Acted as the lead support for Ariette Van Strien, President of Marken and Wes Wheeler, UPS Healthcare and the Executive Committee in high level stakeholder presentations, requests, and event coordination. • Drove revenue for clients by composing robust key messaging and content for marketing campaigns that attract specific target audiences. • Exceeded expectations on support of marketing requests from all regions that consisted of 2K+ employees.• Key contributor in increasing profits by coordinating corporate and regional events such as grand openings, clients workshops and webinars. Show less Recruited as a Digital Marketing Manager to lead marketing operations that entail designing marketing materials such as brochures, sell sheets and presentations, updating the website, building landing pages and formulating social media strategies to promote growth across digital channels.• Achieved increasing the external distribution list from 9K+ to 12K+ by creating and leading a global supply chain daily update eblast during the pandemic.• Developed a streamline process to maintain and nurture client and prospect presentations in global database.• As Chairman of the Events Committee at Headquarters, increased employee engagement and morale by 42% by coordinating workplace events, holiday parties and luncheons.• Increased organic traffic to site by 28%, page views increased by 18%.• Strengthened communication with the Business Development team and increased awareness of brand resources available for use by 68%. Show less

  • Senior Director of Global Marketing

    Jun 2023 - now

  • Director of Global Marketing

    Mar 2022 - Jun 2023

  • Senior Marketing Brand & Communications Manager

    Sept 2021 - Mar 2022

  • Digital Marketing Manager

    Jul 2019 - Nov 2021