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Clare H.

Clare h.

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location of Clare H.Ireland
Phone number of Clare H.View Mobile No.
Followers of Clare H.765 followers

  • Timeline

  • About me

    Paid Media Expert

  • Education

    • Digital marketing institute

      2010 - 2011
      Dipl, digital marketing

      • Content Marketing• Search Engine Optimization• Search Engine Marketing• Social Media Marketing• Social Media Advertising• Email Marketing• Marketing Automation• Analytics

    • Dublin city university

      2022 - 2023
      Certificate in introductory data analytics data science

      • Data visualisation with Matplotlib, Seaborn etc, • DataFrames and fundamental manipulations• Version control and Git• Machine learning (Linear regression, Modelling, Neural Networks, Deep Learning)

    • Griffith college cork

      2009 - 2010
      Dipl, public relations distinction

      • Strategic Value of Public Relations & its Professional Environment• Communication Theory & Practice• Media Theory & Practice• Complementary Professions• Law, Regulation, Ethics and Political Environment• Public Relations Campaigns & Presentation Skills

  • Experience

    • Maldron hotels & partner hotels

      Oct 2010 - Jun 2011
      Revenue manager

      Revenue Manager responsible for maximising room revenue through analysing demand, market conditions and consumer trends.

    • Carlson rezidor hotel group

      Sept 2011 - Oct 2012
      Sales and marketing manager

      Sales and Marketing Manager of the "Park Inn by Radisson" hotel brand in Ireland; responsible for promoting the hotels in the Irish and UK markets.

    • Mccarthy insurance group

      Oct 2012 - Sept 2013
      Marketing manager

      I worked on projects that were essential for the growth of the business; launching a new e-commerce website and implementation of a CRM programme. My responsibilities also included conducting research on customers, competitors, and market conditions and developing long term marketing strategies for individual products.

    • Avvio.com

      Aug 2013 - Oct 2015
      Digital marketing account manager

      Digital Marketing Account Manager responsible for implementing and managing PPC and SEO solutions in support of Avvio’s booking engine software. I have worked on national and international campaigns for Avvio’s clients, providing strategic recommendations applicable to clients' business models, expectations, and goals.Key Areas of Responsibility• Performing daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients• Assisting in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics• Providing creative copy suggestions and graphical ad templates• Providing SEO and PPC recommendations in accordance with client goals• Generating weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking and other paid search initiatives• Keeping pace with search engine and PPC industry trends and developments• Monitoring and evaluating search results and search performance across the major search channels Show less

    • Xanadu consultancy

      Oct 2015 - Sept 2017
      Digital channel strategist

      I was employed as a Digital Channel Strategist with Xanadu Consultancy for Matchbook.com. This role involved developing channel strategies to deliver acquisition, retention and brand objectives. My core function was to identify which channels deliver the most accurate targeting options and in turn generate optimal levels of conversion. My position involved making decisions in real time by embracing the data and technology we had available to optimise digital advertising campaigns. I worked closely with UI and UX development teams, as well as other marketing functions, to develop and implement strategy to maximise traffic, drive acquisition and improve conversion rate.Key Areas of Responsibility:• Developing channel strategies to deliver acquisition, retention and brand objectives• Management of campaigns across various digital advertising channels• Responsible for conversion optimization across the entire customer journey• Coordinating with internal & external resources in order to continually improve KPIs Show less

    • Zazzle

      Sept 2017 - Nov 2024
      Search engine marketing manager

      SEM Manager responsible for creating and managing high volume search campaigns across Google, Amazon, Bing and Yahoo. My role involves leading programs, managing resources and executing on acquisition strategies across .com and international domains. I work with regional and global teams across data, engineering, SEO and marketing to support cross channel growth.Key Areas of Responsibility:• Defining the SEM strategy and roadmap for Zazzle• Project managing technical marketing requirements• Working in a cross functional team to drive growth• Managing and training a team of search specialists• Bringing scalable growth initiatives through from theory to proof of concept to automation• Management of campaigns across various digital advertising channels• Reporting & analysis on key performance indicators and management of budgets• Identifying key development, product and technology requirements to achieve channel goals Show less

    • Matrix internet

      Nov 2024 - now
      Senior ppc specialist

      As Senior Paid Media Specialist at Matrix Internet, I’m responsible for leading and managing paid search strategies across a diverse portfolio of clients. My role involves crafting data driven campaigns on platforms like Google Ads and Microsoft Advertising, optimizing for performance, and ensuring clients’ goals are met or exceeded.

  • Licenses & Certifications