Experience

• 

  Southeastern building corporation

  Apr 2007 - Dec 2008

  Marketing assistant
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  Tennessee performing arts center

  May 2009 - Dec 2011

  Broadway marketing & social media manager
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  Electrolux

  Jan 2012 - Jun 2015

  Marketing & brand support - product line
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  Bridgestone americas

  Aug 2015 - Jun 2020

  • Manager, B2B Tire & Customer Engagement

    Nov 2019 - Jun 2020

  • Retail Marketing Manager

    Apr 2017 - Nov 2019

  • Marketing Specialist - Point of Sale Systems

    Aug 2015 - Apr 2017
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  Healthstream

  Jun 2020 - Apr 2021

  Senior product marketing manager, quality & compliance

  * Executed integrated campaigns with the goal of identifying and capturing marketing leadswhile transforming into qualified sales leads. Responsible for fostering and monetizing keypartner relationships. Lead Demand & Automation Campaigns.* Maximized demand marketing lead-generating activities and account-based marketingcampaigns to increase MQLs by 25% in six months.* Orchestrated 30+ webinars driving lead generation in an underdeveloped white space.* Launched automation efforts to streamline a collaborative lead flow from Salesforce to thesales team. Partner Marketing Activation.* Transformed key strategic partnerships to perform as a reseller while focusing on customersuccess.* Hosted regular training opportunities with the partner sales team management to increaseawareness. Show less

• 

  Psych hub

  May 2021 - Nov 2021

  Director of marketing

  * Spearheaded ground-up ideation and creation of all marketing, communications, andengagement strategies for a mental healthcare startup. Designed original collateral whileimplementing HubSpot and launching a new website.* Developed and tested corporate messaging, value props, and audience alignment for keydemographics to elevate and differentiate Psych Hub as an emerging startup in the mentalhealthcare industry. Led website development, SEO, and automation integrations - driving30% lead and 225% traffic increases.* Bundled products and created content marketing packages to target specific providerbases directly. Designed integrated dashboards with HubSpot and Pipedrive to trackmarketing and lead activities.* Assembled and coached a team of six - overseeing communications, graphics, social,analytics, and digital marketing while setting team and individual KPIs. Mentoredteammates to create individual development plans with monthly goals. Show less

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  Transunion

  Dec 2021 - Jun 2022

  Product marketing manager - marketing solutions

  * Drove adoption of global marketing solutions by developing scalable go-to-market strategyand sales enablement to solidify a position as an expert. Originated a single-sourcerepository for all marketing collateral.* Executed GTM campaigns and market analysis that resulted in 13% increase in sales leads.* Verticalized assets to differentiate feature prioritization and benefits within enterprisesoftware packages in DTC, Diversified, and FinTech markets.* Championed insights and competitive analysis, resulting in an interactive e-Book for Sales.* Monitored and analyzed competitive offerings and emerging industry trends.* Collaborated with the Learning Team to rapidly develop Sales-focused training within theLMS platform to enhance global sales product knowledge, learning outcomes, and retentionto drive revenue growth.* Hosted Sales Lunch & Learn meetings to educate on product developments andenhancements with open Q&A forums to build and engage relationships between Sales andProduct Marketing. Show less

• 

  Carerev

  Jun 2022 - Jul 2024

  Director of product marketing

  * Led innovative B2B/B2C SaaS and app launches, boosting customer retention and revenuethrough strategic partnerships and VMS integrations.* Built and scaled product marketing to drive 15+ releases, enhancing user activation by 10%and reducing cancellations by 15% through targeted go-to-market strategies.* Improved user experience by 75% and communication efficiency by 60% through audit andoptimization of customer journey, boosting campaign effectiveness by 10% MOM.* Orchestrated B2C marketing, loyalty programs, and market expansion into SMB post-acutesettings, achieving 15 deals in 3 months and $43k revenue in 90 days.* Developed comprehensive marketing and sales support materials including salesplaybooks, battlecards, and market intelligence to bolster sales performance.* Implemented collaborative product education programs and enablement materials toenhance sales team capability and drive product adoption.* Conducted A/B testing for targeted audience engagement, refining communicationstrategies across user lifecycle for improved customer retention. Show less

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  Roshal health

  Nov 2024 - now

  Senior director of marketing