Gabriella (Gabbi) Steele

Gabriella (gabbi) steele

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location of Gabriella (Gabbi) SteeleDenver, Colorado, United States
Followers of Gabriella (Gabbi) Steele838 followers
  • Timeline

  • About me

    Senior Manager, Strategic Enterprise Accounts | Affiliate & Partnership Marketing

  • Education

    • University of phoenix

      2016 - 2018
      Bs business/commerce, general
    • Colorado mesa university

      2012 - 2016
  • Experience

    • Craig daily press

      Jun 2015 - Sept 2015
      Advertising sales consultant intern

      * Sold and maintained print and online advertising for Craig Daily Press, Saturday Morning Press, craigdailypress.com, ExploreCraig.com, CraigHomefinder.com and other brands and products as assigned* Met or exceeded monthly sales goals* Effectively assessed new and existing business needs of clients in assigned territory to recommend sound advertising solutions* Created a work process plan that promoted communication, encouraged cooperation and operated efficiently, focusing on overall revenue growth* Tracked monthly progress and provided accurate forecasts, sales updates and other revenue reports by deadline when requested Show less

    • Massage envy spa

      Sept 2015 - Aug 2016
      Membership manager

      - Maintained 5000+ member accounts by acting as a liaison between the clinic and the members- Processed membership cancellations, freezes, and transfers in a timely and accurate manner - Audited new member files to ensure that the membership contract had been signed in its entirety, the member’s information had been properly entered into the computer system, and that all memberships were being sold at the appropriate rate- As the Manager On Duty, handled customer service issues as they arose, responsible for handling conduct incidents if/when they arose by gathering appropriate documentation and ensuring both the member/guest and therapist were safe and separated - Ensured my team of sales associates, therapists and estheticians were meeting weekly sales goals by attending a weekly meeting and setting commitments and developing a course of action to meet goals for the following week Show less

    • Colorado press network

      Aug 2016 - Nov 2017
      Advertising coordinator

      Colorado Press Network is a full service media buying company leveraging its affiliation with the Colorado Press Association to deliver results through advertising placement on print and digital media platforms. Our clients and prospects include, but are not limited to, regional and national advertising agencies, retailers, major employers and other state press associations.- Worked directly with sales staff to input and produce ad quotes - Fulfilled all orders and ensured proper placement of sold advertising campaigns, including print, inserts and digital- Acted as liaison between sales team and accounting department to ensure all campaigns were executed on and invoiced appropriately- Obtained digital analytics from vendor partners to create client-facing reports - Answered and addressed client service issues by communicating with clients, member newspapers and vendors in a timely and professional manner- Trafficked all print, and digital from clients to vendors- Consistently met deadlines, maintained workflows and ensured strong attention to detail - Organized and maintained Colorado Press Network’s library of current member newspaper publications Show less

    • Adtaxi

      Nov 2017 - May 2019

      Responsible for managing the day-to-day execution of strategic digital advertising accounts and campaigns in the Tier 2 & 3 automotive category — totaling over $5.4MM in annual ad spend.▪ Pre-Sale and Production: Develop strategy for new clients, onboard new clients, and work with internal and external teams to successfully execute multi-channel campaigns▪ Account Management: Cultivate outstanding client relationships through daily communication, and manage budgets and timelines to ensure alignment across stakeholders. Identify and follow through on upsell opportunities to increase ROI, ensuring both client and agency profitability▪ Reporting and Sales Enablement: Analyze and report on approximately 40 digital campaigns per month, informing clients of KPIs in relation to benchmarks. Collaborate with sales strategist on account strategy and upsell opportunities▪ Internal Improvements: Continuously develop and drive initiatives and develop processes to enable more effective operations for cross-functional teams Show less

      • Enterprise Digital Account Specialist

        Sept 2018 - May 2019
      • Multi Media Sales Coordinator

        Nov 2017 - Aug 2018
    • The denver post

      Nov 2017 - Aug 2018
      Multi media sales coordinator

      The Denver Post, in partnership with Adtaxi, is a full-service media company, reaching more Denver-area adults every day of the week than any other medium in the market.- Support team of five Account Executives and Digital Strategists from sales team with pre- andpost-sale processes including but not limited to; establishing new accounts, ordering ads inAdBase billing system, and facilitating proof corrections and layouts- Liaise with internal operations teams including Digital Traffickers and Digital AccountSpecialists to ensure timely arrival of necessary deliverables to ensure smooth launch and execution of campaigns of all spend levels- Serve in client-facing role, working directly with clients on requests, campaign set up andmaintenance. Clients include: University of Denver, Johnson & Wales University, University of Colorado, Regis University, Vail Resorts, and others- Attend strategy meetings for creative briefing purposes. Work collaboratively with Account Specialists to develop mockup ads to present to sales team/client.- Submit creative briefs, ad layouts and materials to offshore design team for creative design execution- Consistently meet strict print and digital deadlines to meet client and internal goals and expectations- Nominated for “Support Achiever” in recognition of client service and support excellence on the Client Services team February 2018, May 2018 and Q2 2018; Winner in May 2018 Show less

    • Perform[cb]

      May 2019 - Apr 2022

      Managed the affiliate marketing programs and oversaw the day-to-day operations of the Agency’s four largest enterprise level clients, accounting for more than $19MM in annual ad spend- Drove media strategy and managed monthly/quarterly paid media budgets in collaboration with Account Management team to drive brand awareness and grow online sales to achieve client KPI goals - Maintained strong relationships and managed partnerships with 50+ large scale publishers including, but not limited to: RetailMeNot, Rakuten, Condé Nast, Meredith Corporation, Hearst, NY Post, and Honey- Cultivated new partnerships with large scale publishers through outbound recruitment efforts and various networking events such as Affiliate Summit West and Affiliate Summit East - Supported the growth and development of the partnerships team through leading new employee training efforts and direct management and mentorship of one direct reportClients: Capital One Shopping, Tempurpedic, Drizly, Self Financial Show less

      • Senior Partner Executive, Agency

        Jul 2021 - Apr 2022
      • Agency Partner Executive

        Jul 2020 - Jul 2021
      • Network Partner Account Manager

        May 2019 - Jun 2020
    • Acceleration partners

      Apr 2022 - now
      Senior manager, strategic enterprise accounts

      - Lead the day-to-day execution of two enterprise global client affiliate programs, which includes; analyzing affiliate performance on an individual basis to identify optimization opportunities, manage ongoing budgets of +$16MM annually, white glove partner management with top tier partners and providing consistent, accurate reporting to internal and external stakeholders- Lead weekly client status calls as well as Quarterly and Annual Business Reviews and strategic planning sessions to communicate affiliate performance and align on strategic goals aligned with KPIs- Cultivate new partnerships with large scale publishers through outbound recruitment efforts and various networking events while also building and maintaining relationships with existing top tier publishers; maintaining consistent communication through emails and monthly calls- Use data strategically and nimbly to consistently draw relevant and accurate conclusions, identify trends, analyze campaigns, and provide client insights and recommendations to reach or exceed goals- Train, coach, and develop direct report team members by leading their efforts with the goal to successfully execute effective marketing campaigns, while also supporting their growth track at Acceleration PartnersClients: Crocs, Claire's, Lulus, Skechers & Coinbase Show less

  • Licenses & Certifications

    • Google ads fundamentals

      Google ads
      Mar 2019
    • Google analytics

      Google
      Sept 2018
  • Honors & Awards

    • Awarded to Gabriella (Gabbi) Steele
      Sales Support Achiever of the Month - May 2018 In recognition of support excellence on the Client Services Team
    • Awarded to Gabriella (Gabbi) Steele
      Dean's List - 2013 Dean's List - Spring 2013
  • Volunteer Experience

    • Member

      Issued by Rotary International on Apr 2017
      Rotary InternationalAssociated with Gabriella (Gabbi) Steele