Made Pranadatha Gunawan

Made pranadatha gunawan

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  • Timeline

  • About me

    Senior Research Executive at Kantar

  • Education

    • Universitas gadjah mada (ugm)

      2021 - 2023
      Master of science marketing/marketing management, general 3.85
    • Universitas atma jaya yogyakarta

      2012 - 2016
      Sarjana ekonomi marketing/marketing management, general 3.41
  • Experience

    • Universitas atma jaya yogyakarta

      Jan 2014 - Jan 2016
      Course practical laboratory assistant

      Taught:Business Forecasting (Coordinator)EconometricsBusiness StatisticsManagement OperationOperation ResearchMicrosoft Office

    • Kantar

      Jan 2017 - Jan 2021

      • Led 2 junior members.• Gave insights to clients based on data.• Led reports and proposals presentation.• Built and maintained strong client relationships.• Handled 4 projects with valuation more than IDR 2 billion each.Scope of projects: brand equity, customer satisfaction, Sales Satisfaction Index (SSI), product development, car clinic, ATL & BTL Marketing, ad testing.Industry: Automotive and FMCG. • Participated in day-to-day project management.• Suggested insights and produced reports based on data.• Handled 3 projects with valuation more than IDR 1 billion each.• Founder of Kantar Fit Club.• Won Kantar Gold Award.Scope of projects: brand equity, customer satisfaction, Sales Satisfaction Index (SSI), product development, car clinic, ATL & BTL Marketing, ad testing.Industry: automotive, FMCG.

      • Senior Research Executive

        Jan 2019 - Jan 2021
      • Research Executive

        Jan 2017 - Jan 2019
    • Universitas gadjah mada (ugm)

      Jan 2022 - Jan 2022
      Marketing research group assistant
    • Kantar

      Jan 2024 - now
      Senior research executive
  • Licenses & Certifications

    • Efset quick english check - score: advanced / proficient (cefr c1/c2)

      Ef education first
      View certificate certificate
    • Kantar academy apac - general quantitative research (kantar college)

      Insights by kantar
      Jan 2025
      View certificate certificate
  • Honors & Awards

    • Awarded to Made Pranadatha Gunawan
      Kantar Gold Award Kantar 1 septembre 2017 Recognized for leading the way in: Delight in the work we do and the people we work with
  • Volunteer Experience

    • Tentor

      Issued by Ceria Warga Sejahtera on Jan 2015
      Ceria Warga SejahteraAssociated with Made Pranadatha Gunawan