Experience

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  Freelance

  Sept 2009 - Sept 2016

  Art director, production designer

  - Led set design and visual production for major brands (Coca-Cola, Toyota, Nestlé), ensuring brand consistency across TV and digital media.- Designed and executed high-impact concepts for TV, social media, and branded content.- Optimized resources and budgets, delivering cost-effective yet visually compelling productions.- Researched industry trends to refine brand-aligned visual strategies.

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  Issste

  Jun 2014 - Nov 2014

  Asesor de comunicación y tecnología, subdirección de prestaciones económicas, sociales y culturales

  Asesoría en Comunicación, diseño y Diseño Gráfico vario, Caracterización de los "Humanitos" (personajes para comunicación del ISSSTE), Diseño y coordinación en la feria de Prevencia de Riesgos del Trabajo, Representación del ISSSTE en Diseño de Carro Alegórico para desfile en conjunto con la Secretaría de Salud México, rediseño y flujo para sistemas digitales como el SISCAL. Diseño para redes sociales. Diseños varios (periódico del ISSTE, etc).

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  Ocarina branding musical

  Sept 2016 - Jan 2020

  Creative director & partner

  - Launched Ecuador’s first audio branding agency, crafting sound identities and sonic branding strategies for major clients like Tesalia CBC, Beliv, and Pernod Ricard.- Managed musical supervision and sound production for executive and mass audiences, delivering high-impact brand experiences.- Led content strategy, creative direction, influencer and event marketing, driving brand engagement through experiential marketing and innovative programs.- Built and mentored a high-performing creative team, fostering innovation, brand storytelling, and cross-channel marketing execution. Show less

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  Iglú branding

  Jan 2020 - Jan 2023

  Founder + director of brand strategy

  - Founded and led a globally remote agency, developing branding, marketing, and creative strategies for SMEs.- Developed market-driven strategies that enhanced client recognition and increased market presence.- Led branding and performance marketing initiatives for hospitality clients (Gymage Gym & The Cocinita), significantly boosting brand visibility and customer acquisition.- Delivered tailored branding solutions, focusing on the hospitality and lifestyle sectors, driving strong connections with target demographics.- Increased client retention by launching compelling content initiatives, strengthening brand loyalty and engagement. Show less

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  Aria financial group

  Jan 2023 - now

  Marketing director

  - Led marketing, branding, and demand generation across luxury rentals, real estate, property management, lead marketplace, outsourcing, and financial services.- Directed cross-functional teams in branding, digital marketing, and leadacquisition, achieving 60%+ growth while optimizing SEO/SEM and PPCstrategies.- Developed and launched a custom CRM for the life insurance industry,enhancing lead tracking, customer management, and sales processes.- Integrated AI-driven solutions to streamline creative and marketing operations, improving efficiency and scalability.- Spearheaded multi-channel campaigns, including SEM/PPC(Google, Meta), direct mail, email marketing, and SEO, driving engagement and lead generation.- Oversaw event marketing from RSVP coordination to sponsorships and production, boosting audience engagement. Show less

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  Aire insurance group

  Mar 2025 - now

  Marketing director

  Marketing Director | Building AIRE into the Premier Agent-First IMOAs the Marketing Director at AIRE, I lead the strategic development and execution of high-impact marketing initiatives designed to redefine success for life insurance agents. With a focus on brand positioning, agent recruitment, UX design, and engagement, my role is to drive growth through innovative digital strategies, content marketing, and live events.Key Responsibilities:✅ Brand Strategy & Positioning – Establishing AIRE as the go-to IMO for agents who want transparency, growth, and ownership over their success.✅ Content & Social Media Marketing – Managing a multi-platform content strategy that includes video storytelling, agent success spotlights, and industry education across Instagram, Facebook, TikTok, LinkedIn, and YouTube.✅ Recruitment Campaigns – Leading targeted campaigns that drive high-quality agent leads at scale through Meta, Google, and TikTok.✅ UX/UI Design for AIRE Tech – Collaborating on the user experience and interface design for InsureNest, AIRE Hub, and AIRE Desk, ensuring that our proprietary technology is intuitive, efficient, and built to help agents scale their business seamlessly.✅ Live Events & Community Growth – Overseeing AIRE’s Conferences, EmpowerHER Events, and Local Meetups to strengthen agent retention and engagement.✅ SEO & Website Growth – Driving organic visibility through blog content and optimized recruitment landing pages.✅ Sales & Leadership Recognition – Implementing achievement-based recognition programs to build a culture of motivation and high performance.We’re not just building an IMO—we’re building a movement that empowers agents to take control of their careers and financial futures. Show less