Experience

• 

  Boelter + lincoln

  May 2006 - Aug 2008

  Managed the Wisconsin Department of Tourism print and e-mail co-op program and contributed to the integrated marketing campaign, including a blog for TravelWisconsin.com. Helped manage Milwaukee Journal-Sentinel branding campaign. Contributed to Wisconsin Department of Tourism annual campaign. Coordinated event activations for the Milwaukee Mile Speedway. Led print campaigns for local financial service brands that included Port Washington State Bank and Bank of Lake Mills.

  • Assistant Account Executive

    May 2007 - Aug 2008

  • Account Coordinator

    May 2006 - May 2007
• 

  Cramer krasselt

  Aug 2008 - Dec 2011

  Account executive

  Managed the day-to-day marketing and contributed to overall marketing strategy for international and national brands across CPG & retail (Johnsonville and GNC), recreational products (Ski-Doo) and B2B (RotoZip and Tenneco Automotive) categories. Skilled in photo shoot and video shoot production, outdoor advertising (OOH), print production, radio production, dealer advertising and collaboration with outside partners/vendors.

• 

  Hoffman york

  Dec 2011 - Dec 2018

  Led the development of strategic marketing campaigns for several brands, including Yamaha Outboards, Napoleon Grills & Fireplaces, University of Wisconsin-Madison School of Pharmacy and Catalyst Exhibits. Experience included website development and launch, PPC, digital advertising, social media advertising, print advertising, direct mail and catalogs. Created the Culture Committee, managed the account service department internship program and spearheaded agency pro bono efforts. Led the brand development and launch for EGO lawn & garden product line at The Home Depot, including website build, TV production and digital advertising. Elevated the Yamaha Outboards brand in the digital space with website development, CMS training, paid search/PPC, social media contests, online promotions and UX recommendations. Managed the Cedar Crest Ice Cream product packaging design, out of home (OOH) advertising and radio production in the food and beverage/CPG category.

  • Account Supervisor

    Mar 2014 - Dec 2018

  • Senior Account Executive

    Dec 2011 - Mar 2014
• 

  Bader rutter

  Jan 2019 - Jul 2020

  Marketing team leader

  Managed and oversaw the agency's B2B and B2C campaigns for brands that included Johnson Financial Group, Johnson Outdoors and Trane Commercial, while building strong client relationships at a local and national level. Led client business teams, comprised of creative, digital, public relations and strategy team members. Successfully on-boarded and earned the trust of Lindsay Corporation, a new client in the agriculture and infrastructure/road safety categories. Skilled in agile methodology and delivered work in two-week sprints across all project types. Show less

• 

  Milwaukee school of engineering

  Aug 2020 - now

  Director of digital marketing

  Lead web and interactive communications for MSOE, working collaboratively with key stakeholders in developing strategies using a variety of online tactics that include web, social, PPC/SEM and SEO.